PROFILE ON PACKAGED DRINKING WATER Product NIC Code (1998) Product Code Production Capacity : : : : Packaged Drinking Water 41000 224103008 57.55 lakh bottles (` 359.68 lakh) 25.02.11 Chemical Division Year of preparation Prepared by : : Micro Small and Medium Enterprises-Development Institute Govt. of India Kanjani Road Ayyanthole, Thrissur-680003 Tel. No. 0487-2360536/2360686 Email: dcdi-thrissur@dcmsme.gov.in Web site: www.msmedithrissur.gov.in 1 INTRODUCTION Water forms an essential part
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A SUMMER TRAINING REPORT ON KEERTHI PACKAGED DRINKING WATER., MADURAI. Submitted in partial fulfillment of the requirement for the award of the degree of Master of Business Administration by S.RATHNA (Reg No: P10B13636) Under the guidance of Dr.MENAKA [pic] DEPARTMENT OF MANAGEMENT STUDIES SRI MEENAKSHI GOVT COLLEGE FOR WOMEN(A) RE-ACCREDITTED WITH ‘B++’ STATUS BY NAAC GORIPALAYAM MADURAI-625002. MAY - 2011 SRI MEENAKSHI
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Strategic Marketing & Planning, 2009 Fiji Water Executive Summary: There are multiple recent strategic issues that the bottled water company Fiji Water is facing. The economic recession has led to a change in consumer purchasing trends, and the bottled water category is not as stable financially as it used to be. Environmental issues, such as waste and pollution, are also affected Fiji Water and its competitors. Bottled Water companies are attempting to shift packaging and shipping
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characteristics of the bottled water industry? If we define the economic characteristics in term of macro environment, there is several ways that we can categorize as the follow; Market size and growth rate The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of bottle water, the majority of
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Thank you Water (2012) Brand Audit ------------------------------------------------- ------------------------------------------------- ADV 201-Brand Building ------------------------------------------------- Tim Beaty ------------------------------------------------- By ------------------------------------------------- Mark Bell ------------------------------------------------- 00051469T ------------------------------------------------- Executive summary Thankyou Water operates
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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS
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Bottled Water: A Closer Look Lisa Nardone English Composition 112 Professor Tara Ciccarone August 25, 2011 People purchase bottled water as a healthier alternative than tap water. Convenience is another reason for purchasing bottled water. This convenience may come with repercussions. There are debatable issues that arise regarding bottled water such as possible health risks and the environmental impact on many levels. Many companies are going green, yet it may not be
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company with successfully strategic planning and now ABL became the second largest non-alcoholic beverage manufacturer in Australia. 2. What industry, product segments/markets does ABL operate in? o ABL is in the Australia non-alcoholic beverage industry. ABL is the second largest non-alcohol beverage manufacturer in Australia and is not far behind the industry leader, Butlers Corporation. Their core activities is producing a diverse range of non-alcoholic beverages from carbonated soft drinks (CSD)
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success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola
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increasinglyglobalized food industry. (Product planning, production, marketing and services form a strategy of localization) Where is Nestlé vulnerable? What should it watch out for? Most U.S. cities implemented a new policy to banish all bottled water from municipal buildings. UnlikeCoca-Cola and PepsiCo - two of the big-four international bottled water companies - Nestlé’s beverage division is almost completely dependent on bottled water.Nestlé got into the bottled water business when it bought
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