Pentium, and launched the “Intel Inside” campaign to build brand awareness of its whole family of microprocessors. Fortunately, the campaign helped move the brand name outside the PC and into the minds of consumers, computer manufacturers who used Intel inside their PC were encouraged to use Intel because it gave them significant rebates when they included the Intel inside sticker on their PCs, Other ways were adapted just to create brand identity. The name "Intel Inside" became the first trademark in
Words: 534 - Pages: 3
Simas Butkus E&P STARBUCKS Starbucks is the largest coffeehouse company in the world with lots of stores all around the world and also amazing profits. In this short writing assignment I will try to evaluate this brands philanthropic activity and distinguish strategic philanthropy examples from not so strategic ones. First of all, I would like to mention few strategic philanthropy examples, which were mentioned in the book: * “Since 1992 we have been working with CARE International
Words: 448 - Pages: 2
LIFECYCLE OF CORPORATE IDENTITIES Executive Summary The research attempts to explore the need for a change in corporate identity by organizations and to figure-out a pattern, if any, associated with such a change across organizations. As the introduction to the paper we have defined ‘Corporate Identity’, its purpose and elements. In this paper we have limited our case studies to corporate identities that have reflected some kind of a visual change apart from changes in any other element. We have
Words: 6689 - Pages: 27
permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost. The following report attempts to make a study on the chocolate industry and the position of the chocolate brand, Cadbury. The brand name chosen is the umbrella brand as we feel that the corporate name is recognised as a brand, not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure
Words: 6992 - Pages: 28
1. Introduction 2 2. Literature review 4 2.1 Brand Loyalty 4 2.2 Brand Experience 4 2.2.1 Sensory Brand Experience 5 2.2.1.1 Design 6 2.2.1.2 Store Environment 6 2.2.2 Affective Brand Experience 6 2.2.2.1 Happy 7 2.2.2.2 Proud 7 2.2.3 Behavioral Brand Experience 8 2.2.3.1 Lifestyle 8 2.3 Objective of the Study 9 3 Research Model and Hypothesis Development 13 3.1 Research Model 13 3.2 Hypothesis Development 13 4. Methodology 15 4.1 Measurement of variables. 15 4.2 Sampling
Words: 8914 - Pages: 36
References: 1. About SiverKris. (2013). Silverkris. Retrieved from http://www.silverkris.com/about-us 2. AsiaOne (22 October, 2010). SPH took top spots in Nielsen Media Index 2010. Retrieved from http://www.asiaone.com/News/AsiaOne+News/Singapore/Story/A1Story20101022-243725.html 3. Belch, G. E., & Belch M. A. (2009). Advertising and Promotion: An Integrated Marketing Communications Perspective (8th ed.). New York: McGraw Hill 4. Boopen, S. Assessing the Role of Marketing
Words: 666 - Pages: 3
Club Events: offering free samples at events C. Product and Brand Identity 1. Package Design: the company will present their products with unique and graphically appealing packages that will create a visual impact. “The distinctive look of the cigarette pack itself serves as a traveling advertisement of the brand when carried by a smoker, when placed together in a retail setting, the packs as mini-billboards for the brand at the point of sale.” 2. Using celebrity faces such as Wiz
Words: 316 - Pages: 2
trends and tastes and decreasing market share available. Brand identity is a very powerful force within the soft drink industry. It takes an extensive period of time to develop a brand that has recognition and customer loyalty. A well recognized brand will foster customer loyalty and create the opportunity for real market share growth, price flexibility, and above average profitability. It is no surprise that the most recognizable brands within the global economy hold the lion-share of the soft
Words: 1221 - Pages: 5
Communication Research Com3706 Portfolio Assignment Task 5.10 Semester two 2013 Table of contents TABLE OF CONTENTS INTRODUCTION 1 1MAIN ISSUE 1 2RESEARCH CRITERIA 1 3EXTENT OF THE RESEARCH ISSUE 2 4 POPULATION 2 5 ASSUMPTIONS AND SUB-PROBLEMS 3 6 GOAL AND OBJECTIVES 3 7 RESEARCH QUESTIONS 4 8 THEORETICAL APPROACH 4 9 RESEARCH DESIGN 7 CONCLUSION 8 SOURCES CONSULTED 8 ADDENDUM A: SELF-REFLECTION9 INTRODUCTION In this assignment the nine creative characteristics in eight
Words: 4756 - Pages: 20
Inditex’s “multi-brand strategy”/”multi-store concept strategy” Inditex’s broad brand portfolio, which comprises eight brands, serves to reduce risk and refine the company’s targeting of specific customer groups. Inditex’s main fascias, Zara, Stradivarius and Massimo Dutti, have achieved high levels of consumer recognition. In 2008, Inditex introduced Uterqüe, its eighth brand. Inditex’s multi-brand strategy has helped it broaden its customer base, for example through the Bershka fascia, which has
Words: 917 - Pages: 4
