that customers could seek from their product by telling the economic and psychological benefits in their advertisement. Economic benefits usually refer to those features that are measurable and can be transferred into quantified value among different brands. For example, profit, productivity, etc from the product. Psychological benefits is different from that of the economic benefits, they usually refer to the feeling you can get from the advertisement or product. For example, feeling of excitement when
Words: 1289 - Pages: 6
most common reason is, to the companies or the economic groups, to build up the brand identities in the consumers’ mindsets. For instance, when a new product is launched, a company wants to publicly announce it to the consumers. Taking advance on all the channels of advertising, it’s easy for the company to convey the message emotionally and physically to the end-users. In this case, the receivers start recognizing the brand name, the usage, the image as well as the specifications of the product. The
Words: 577 - Pages: 3
to a maximum of two pages, plus exhibits. 1. What are the strengths and weaknesses of the RBS brand? With a 70% share in the baking soda category, RBS is clearly the market leader and due to the relatively high degree of versatility it is also widely recognized in several other categories as a key player in the market. The brand also boasted high levels of brand recognition and also unaided brand awareness. By being in the baking soda category and more or less defining the category as a whole
Words: 1027 - Pages: 5
country around the world under brand names such as Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul. Whirlpool’s geographic segments consist of North America, Latin America, EMEA (Europe, Middle East and Africa) and Asia. As of December 31, 2012, Whirlpool has approximately 68,000 employees. Products & Markets In North America, Whirlpool markets and distributes major home appliances and portable appliances under a variety of brand names. In the United States, we
Words: 1093 - Pages: 5
electronics brand. 3. In 2007, Brand Finance ranked Samsung as the number 1 global brand in electronics. 4. In 2009, Samsung overtook Siemens and Hewlett- Packard to take No.1 spot as the world’s largest technology company. 5. In May 2010, they ranked 13th out of 28 leading electronics makers. Recent achievements 6. Samsung Electronics’ brand value has steadily increased and in 2011 was ranked 17th, according to Interbrand which annually ranks the Top 100 Brands in the world
Words: 263 - Pages: 2
company based in UK and it is totally independent from the US Domino´s Pizza Corp with which it just holds an agreement to use the Domino´s brand name. With a Gross profit margin of 36.6%, a Sales compounded average growth rate in the last 5 years of 15.9%, and a Return on Equity
Words: 1492 - Pages: 6
However, this loyalty may be company specific or product specific. For this purpose, I researched a famous social networking website, facebook. Facebook’s management is able to efficiently create and retain its potential users. Facebook enhanced its brand loyalty by continuous improvement in the features and layout of the web page. Therefore, it is still drawing more and more potential customers, even today. Customer Loyalty is Linked to Competitive Advantage Loyal customers need to be targeted
Words: 637 - Pages: 3
Swatch Group 1 Professor: Rolf Butz 10/28/2008 International Business BADM 455 Section 2 Swatch Group 2 Table of Contents Executive Summary .............................................................................................................. 1 Introduction ......................................................
Words: 8274 - Pages: 34
an analysis of the brand using academic theory to evaluate its position within the market, and its existing communications strategies; and finally a proposal detailing how The Body Shop can tailor its communications toward specific target market in Dorset. ------------------------------------------------- [Document Title] ------------------------------------------------- Brand Analysis & Communications Plan Brands & Brand Communications WORD COUNT: 2,972 Brand Origins (See appendix
Words: 4038 - Pages: 17
certain brands and products by the right kind of advertising. These advertising tactics and gimmicks are most effective when targeted to the right demographic or audience, using the most popular and effective medium. Marketing is considered a discipline in creating a loyal customer base by using various advertising techniques. Identifying the needs and wants of a target audience helps develop the path to creating loyal customers who can and will engage emotionally with a product or brand. Companies
Words: 1550 - Pages: 7
