attempt to keep customers from switching carriers. * Brand Strategy – Sign movie stars to produce a trendier image, and brand with a different name (J-Phone) that doesn’t make them sound like a regional operation. * Upgrade Mailing – Offer free upgrades for renewed service. * Expanded direct sales – An attempt to develop a bond with customers and increase loyalty. * Channel Incentives – Agents will be rewarded for enrolling higher value customers. * Subsidized calling plans – Cheaper
Words: 1469 - Pages: 6
OUR GROUP 02 GRO UP M A N A GE ME N T R E P OR T 02.1 02.2 02.3 02.4 02.5 02.6 02.7 02.8 02.9 02.10 adidas Group Worldwide 66 Major Sporting Events 2014 67 Group Strategy 68 Global Sales Strategy 72 Global Brands Strategy 77 Other Businesses Strategy 86 Global Operations 94 Research and Development 99 Employees105 Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising
Words: 71297 - Pages: 286
vehicle in driving condition and will purchase them only when aware of their need for the tires. Among all tire buyers, 53% of them did not know what brand of the tires they purchase; All tire consumers can be grouped into 3 types: 1) 41% price-conscious consumers, treating tires as a commodity purchase 2) 18% quality-conscious consumers and 3) 23% value-conscious consumers, for both type 2) and 3) consumer, they select tires based upon the product quality – the five most important attributes are tread
Words: 397 - Pages: 2
when we are being questioned whether we like or dislike the specific product in a survey. At that moment, we are being asked to express our point of view on the certain product or service. As the way consumers feel about the brand reflects their attitudes towards that brand. Consumer’s attitudes towards a certain product is crucial for any marketers as it determines how well their products or services perform in the specific market. From that, marketers will know how to tailor their products to meet
Words: 4255 - Pages: 18
personality and brand personality influence the buying behaviour favorably Abstract This study is conducted on students of xxxxx University to test the hypothesis (does the congruence of individual personality and brand personality influence the buying behaviour favourably?). The results would describe if an individual’s personality similar to that of the brand will result in preference for that brand in purchasing decisions. The study is conducted in two phases using Aaker’s- 5 brand personality
Words: 2442 - Pages: 10
Jessica Wang, Jana Levin, Jackie D’Aquila, David Sit CM 447 Coursework 2 26/04/13 I. OVERVIEW For decades, Avon has been an iconic brand for its unique business model, active service to the community, and success as a global name. However, since 2008, Avon’s profits have been falling significantly due to a failure to adapt to changes in the macroenvironment. For example, the recent growth of technology has influenced the way that consumers are buying beauty products. Direct
Words: 3833 - Pages: 16
Logo Where Are We Now? Core Product Description Name: Keya Super Beauty Soap Corporate Owner: Keya Group Manufacturer: Keya Soap Chemicals Ltd Brand Name Keya Variants Name Keya Super Beauty Soap (White, Pink & Green) Keya Super Lemon Soap (Lemon) History Keya Super beauty Soap is presently at its growth stage and Keya is currently one of the leading brands in Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements
Words: 3790 - Pages: 16
Table of Contents 1.0 BACKGROUND 1 2.0 MARKET CONDITION 2 2.1 Global Market 2 2.2 Local Market 3 3.0 BRAND STATUS 3 4.0 TARGET AUDIENCE 4 5.0 MARKETING OBJECTIVES AND ROLE OF ADVERTISING 5 5.1 Brand Promise 5 5.2 Creative Idea and Assess Its Campaign Ability 6 6.0 CONCLUSION AND RECOMMENDATION 7 6.1 Title 7 6.2 Body 8 6.3 Graphic 8 6.4 Artwork 8 6.5 Colour 8 6.6 Contact 9 7.0 BIBLIOGRAPHY 10 1.0 BACKGROUND Nippon Paint was founded by brothers Haruta and JujiroMoteki
Words: 3193 - Pages: 13
Largest Selling Biscuit Brand Marketing Essay FOR a change, the Mumbai-based makers of the largest selling brand of glucose biscuits, Parle Products, want to be in the limelight. The reason being that for the first time, the low-profile company wants to fulfil its consumers dreams through its Parle-G My Dream Come True contest - its biggest promotion till date. Setting aside a budget of almost Rs 2.5 crore for this contest alone, more than enforcing sales, the Parle-G brand is reinforcing its leadership
Words: 329 - Pages: 2
Repositioning Paper Abstract This paper will identify the marketing plan for repositioning a new product line being discussed at Nike, Inc. called Nike Adventures. Nike Adventures is an entire line made with kids and their families in mind to get them active and mobile. Introduction Obesity in children is starting to become headline news in the United States. Therefore, Nike has decided to incorporate the NikeGO Program with a line designed
Words: 6141 - Pages: 25
