Kaitlin Vincent Carole Hockeborn Ferris State University Table of Contents Abstract 4 Introduction 5 Situational Analysis 7 Demographics 7 Socio-Cultural 7 Political-Legal 8 Technology/Industrial 8 Economic 9 Global 9 S.W.O.T. Analysis 10 Strengths 11 Weaknesses 12 Opportunities 12 Threats 14 T.O.W.S. Analysis 15 External Strengths/Internal Opportunities 16 External Weaknesses/Internal Opportunities 16 External Strengths/Internal
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their market share as well their profitability. TASK 1 1. PESTLE ANALYSIS According to the PESTLE analysis, an understanding of the environment – macro forces – is essential for a rigorous and meaningful assessment of decision-making and operations. (Marketing Concepts & Strategies. P. 106) The PESTLE framework categorises environmental factors into six highlight key factors: Political, Economic, Social, Technological, Legal and Ecological. This range of factors underlines that the environment
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Pitching healthy convenience food to increasingly diet conscious consumers, the chain's aggressive franchising tactic has seen it achieve dynamic sales growth and even overtake an established fast food giant within the competitive US market. With global expansion central to Subway's agenda, its current formula is stumbling in Asia-Pacific, questioning the portability of its hitherto successful strategy. Subway, owned by Doctor's Associates, is the number one franchising opportunity of 2006, according
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In-N-Out Burger In-N-Out Burger is a regional chain of fast food restaurants with locations in the western United States. It has Good quality burgers at affordable price that has drive-thru facility. In-N-Out Burger has slowly expanded outside Southern California into the rest of the state, as well as into Arizona, Nevada, Utah, and Texas that is spread out to 210 locations with thousands of employees. The regional chain In-N-Out Burger has held its own against giants Burger King and McDonald's
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attractive and suitable city to open a new Subway restaurant. The competitive situation is also analyzed. In doing so, the overall competitive situation within the fast food industry is assessed. Furthermore, three main competitors, namely McDonald‟s, Burger King and Sunset Boulevard, are analyzed in
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equity. It is the no 1 fast food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. The image of McDonalds is recognized everywhere. This brand is in top ten of the most powerful brand names in the world with Coca-Cola, Nokia or GM. - Large market share McDonalds is considered as the largest player in size and global reach. When Wendy’s or Burgers King are losing market share in 2006, McDonalds still increases its market share. Market share of
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and suitable city to open a new Subway restaurant. The competitive situation is also analyzed. In doing so, the overall competitive situation within the fast food industry is assessed. Furthermore, three main competitors, namely McDonald‟s, Burger King and Sunset
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McDonald’s Healthy Happy Meal: Marketing Plan Group 1 Christopher Odiah Michele Parker Caratrella Woodberry Marketing Management: MKTG-522 Professor Yabs Semester: Summer B 2012 Table of Contents 1. Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3
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and suitable city to open a new Subway restaurant. The competitive situation is also analyzed. In doing so, the overall competitive situation within the fast food industry is assessed. Furthermore, three main competitors, namely McDonald‟s, Burger King and Sunset
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Financial Analysis McDonald’s Amber van Berkel 384941 Roos Bijen 336432 Lotte Bergsma 353604 Stenden University Hospitality Operations Environment Group A 18 / 05 / 2015 Appendix 4: Scoring Rubric assignment Unit 3 Financial Analysis Group number: A Module period: 4 Academic year: 2 Name assessor: Student name | Student number | Analyses | Grade | Amber van Berkel | 384941 | Income statement | | Lotte Bergsma | 353604 | Balance sheet | | Roos Bijen | 336432
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