BURGER MACHINES – MARKET SIZING Introduction This is a case study based on a real case that OC&C worked on in 2005, trying to gain an idea of the global market for Burger machines. This is typical of an ‘analytical’ case study that you will get asked – requiring sound numerical skills (the ability to competently use a calculator), the ability to come up with some sensible estimates and some commercial awareness. Excellent candidates differentiate themselves by the quality of the answer, but also
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Assurance of Learning Exercise 3D McDonald's Burger King Holdings Yum! Brands., Inc. Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising 0.20 3 0.60 2 0.40 2 0.40 Product Quality 0.10 2 0.20 2 0.20 3 0.30 Price Competitiveness 0.10 3 0.30 3 0.30 2 0.20 Management 0.10 3 0.30 2 0.20 2 0.20 Financial Position 0.15 3 0.45 1 0.15 2 0.30 Customer Loyalty 0.10 1 0.10 3 0.30 3 0.30 Global Expansion 0.20 3 0.60 2 0.40 2 0.40 Market share 0.05 3 0.15 1 0.05 2
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equity. It is the no 1 fast food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. The image of McDonalds is recognized everywhere. This brand is in top ten of the most powerful brand names in the world with Coca-Cola, Nokia or GM. - Large market share McDonalds is considered as the largest player in size and global reach. When Wendy’s or Burgers King are losing market share in 2006, McDonalds still increases its market share. Market share of
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1. After updating McDonald’s corporation summary of financial data from 2003 to 2011, I found that sales were on a rise. Looking closer into McDonalds total system wide sales, I noticed that sales have been increasing since 1997. When looking even closer into the company’s total system wide sales, I found that from the year 1997 to 2010, sales over doubled. When looking at the percent change between years, I noticed that the percent change was much higher in some cases, but sales were always
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support http://talkfinanceonline.com/swot-analysis-of-mcdonalds/ SWOT analysis of Mcdonalds April 18th, 2012 | Author: admin Share Swot analysis on McDonalds. McDonalds is an international food outlet preferred by every age group around the world. It is a multinational food outlet, despite this it has to be analyzed to evaluate its strengths, weaknesses, opportunities and the threats. Let’s analyze the outlet using swot analysis. Weakness * The weakness that hits the list is the employee
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McDonald’s By Philip Wolfe and Carrie Lettiere Contents Introduction 2 Strategic Focus and Plan 3 Mission Statement 3 Core Competencies 3 Competition/SWOT Analysis 4 Competitors 4 SWOT ANALYSIS 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 8 Franchise Costs 9 Conclusion 10 Works Cited 12 Introduction McDonald’s was started as a drive-in restaurant in 1940 by Dick and Mac McDonald as McDonald’s Bar-B-Q in San Bernardino, California. After shutting down for
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Canada, Japan, Germany, Australia, France, and England. Yet fast food has barely touched many cultures. The opportunities for expanding the market are great, as 99 per cent of the world population are not yet McDonald’s customers. For example, in China, with a population of 1.2 billion people, there were only 62 McDonald’s restaurants in 1995. McDonald’s vision is to be the major player in food services around the world. In Europe, McDonald’s maintains a small percentage of restaurant sales
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The Goal of MacDonald Fast Food Restaurant and the Strategy Adopted to Achieve the Goal Abstract: The successful implementation of business strategy is quite visible throughout the establishment and management of MacDonald’s fast food business. In this project, I will discuss strategies linked to the external environment and structure of the business. The project has been organized in the following manner: First, the introduction to MacDonald’s success. Second, I will examine some specific
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McDonalds marketing plan University of Victoria 07/13/2012 Daniel Carter [pic] Table of contents Page 0 = Cover page. Page 1 = table of contents. Page 2 = executive summary. Page 3 = Introduction & Background Pages 4-6 = Competition analysis. Page 7 = References. Pages 8 = Appendix. Executive Summary McDonald’s brand is one of the best
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United States would have no familiarity with. As will be obvious throughout this paper McDonalds is really the king of adapting its business to the various cultures of the countries they operate in. The top ten fast food chains with revenue made outside the United States from ten thru one are Dairy Queen, Dunkin Donuts, Wendy’s, Starbucks, Domino’s Pizza, Subway, Pizza Hut, Burger King, KFC, and McDonalds at number one with revenue total of 44 billion (Huffington Post Mar 12 2013). Some say that
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