We were on the “Oh, yeah, I forgot I was subscribing to that” plan. With the “Honey, we’ve had this National Geographic documentary DVD for two months — are we really going to watch it, or should we just send it back?” option. Then, in July, Netflix /quotes/zigman/87598 NFLX -7.37% tried to jack up the price of our subscription. Bad move. Why? Because it meant we noticed our subscription. Click to Play Has Netflix lost critical momentum? There were more woes for Netflix on Friday, as its
Words: 495 - Pages: 2
Pirate Bay 1. How does The Pirate Bay business make money? What is its business model? The Pirate Bay business profits nearly $4 million a year from advertising. So advertising is their form of making money. The Pirate Bay’s business model is the “advertising revenue”. This site provides a opportunity of advertisements and receives payments from the advertisers. If more viewers use the website, the more the site can charge and increase their profits. 2. How do new “cloud-based” media
Words: 327 - Pages: 2
Netflix Reed Hastings, a former Blockbuster customer was once charged a $40.00 fee for not returning a movie on time. Hastings wanted to find a way of allowing customers to enjoy their favorite movies on their own time and without being charged the late fee (Copeland). In 1997 Hastings introduced Netflix to American consumers and the company has been successful ever since. He did away with due dates and extra fees, and gave customers the convenience of selecting movies from home and watching
Words: 1528 - Pages: 7
Prior to 1995 AOL was so successful in the commercial online industry relative to its competitors because its pricing rate as the others was based on monthly subscriptions but was easier to understand by consumers. The rates were relatively the same but others charged users for premium services and downloads. For example, AOL carried a $9.95 monthly fee and $2.95 for each additional hour whereas MSN was cheaper at $4.95 and $2.50 respectively but also charged additional fee’s based on usage rates
Words: 647 - Pages: 3
Reed Hasting. Has more than 90,000 DVD titles, 6.7 m subscribers. Have a Growing library of more than 5,000 choices that can be watched instantly on their PCs and have They have over 55 million discs and ship 1.6 million a day, on average. Business Model and Strategy: They are first movers in the field of online rental and are the blue chip company in this field, also they concentrated on DVD as compared to VHS system of the time. They positioned themselves as a online company different from
Words: 857 - Pages: 4
Develop an argument around experimenting with marketing communication in a competitive environment of cross-platform media. How does your choice of social media affect your marketing message? Make reference to your own project and valid readings. Media Platforms: “The media landscape today is a complicated network of connected platforms that content is released on to. When we talk about platforms we mean categories or types of media content that can be consumed by audiences. Example of these
Words: 614 - Pages: 3
costs can’t hurt its bottom line. 3) Apple’s iTunes is the leading distribution of a copy of digital music which Spotify and Rhapsody are leaders in the streaming realm. Which distribution model, digital download or streaming, will come out on top? You can include the current debates about the pricing models as discussed in the two articles about the recent meeting in Nashville. 4) Why is Spotify not profitable? What could Spotify do to become more profitable? Spotify is not Profitable because
Words: 387 - Pages: 2
Forum Post 1 1) What concepts or ideas from the chapter are illustrated in this article? There are numerous concepts illustrated in this article from Chapter 1. First things first, the article goes into detail about the internal as well as external factors about the NY Times as whole (i.e. the transition from physical to digital news), and provides an analysis for the reasoning behind that from Chief Executive Mark Thompson. In addition, the NY Times has strengths that are pointed out, as
Words: 358 - Pages: 2
Mission: As a business manager for GE Canada, Raj Bhatt needs to figure out how to maximize the potential from the Canadian energy-efficiency opportunities. Energy-Efficiency, attractive industry and business opportunity? Yes, the energy-efficiency is a very attractive industry and business opportunity. As the growing interests from Canadian public and government, the size of the potential market has increased substantially to billions of dollars. Further, the technology and industry expertise
Words: 860 - Pages: 4
