Enterprise Rent-A-Car is an internationally recognized brand with more than 6,000 neighborhood and airport locations in the United States, Canada, the U.K., Ireland and Germany. Through tremendous leadership and the entrepreneurial spirit of our employees, we have built the largest car rental brand in North America, known for exceptionally low rates and outstanding customer service. Today, Enterprise Rent-A-Car offers a wide variety of car leasing, vanpooling, car sharing and hourly rental programs – and
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and difficult for other companies to emulate. Rental car companies such as Avis, Budget and Enterprise would be unable to switch to Zipcar’s model due to their old existing traditional infrastructure. Zipcar’s model provides multiple benefits to the customers, such as pay per hour, paperless renting process etc. Zipcar also has good business strategy. For example, Zipcar is targeting college students as their new customer base, a population that car rental companies have largely ignored because of liability
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1) Evaluate Zipcar based on benefit-oriented positioning. Zipcar has taken a unique approach to their benefit orientation with customers. The background behind Zipcar is that the company offers rental cars to everyday people. These rental cars accommodate the customers by eliminating the costs of car payments and paying for gas. Ultimately, Zipcar eliminates much travel time and strives to streamline transportation in highly dense areas such as New York, Boston, San Francisco, Los Angeles, etc
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things operate more efficiently, and to continue to delve into new entertainment mediums as they pop up. ICP 3 (Zipcar) 1. Zipcar looked at what other car rental agencies did and tried to do it better. They empowered their customers through transparency and competitive pricing. Due to this, they were able to penetrate the car rental industry successfully as a substitute and a new entrant using the bargaining power of buyers and other suppliers to their advantage. 2. It helped Zipcar monitor
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Marketing Case Write-Up Company ZipCar provides a low-cost alternative to car ownership, traditional car rental services and other vehicle leasing programs. ZipCar operates a subscription based model. Members are required to pay annual fees that would in affect grant them the right to reserve a car at a pre-specified time. ZipCar is headquartered in Boston and commenced operations in 1999; by 2005 it became the largest active car-sharing company in the United States with over 30,000 registered customers1
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Zipcar is a self-service car company that was founded in 1999. It has operations in the New York City metro area, Boston and Washington, D.C. The company boasts more than 10,000 members and 250 cars. The company represents a great opportunity and fills a real need between rental car service and taxi service. Zipcar’s target market is focused on dense urban residential areas, where millions of people that do not own a car, as they are put off by congested, accident-prone infrastructure, sky-high
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BUSI 4940 Business Policy Enterprise Holdings, Inc. Individual Case Assignment Student Shonethia M. Cooper March 25, 2013 Enterprise Rent-a-Car Company is a privately owned, internationally recognized brand that was founded in 1957, by Jack C. Taylor. Taylor was born and raised in St. Louis, MO. After graduating high school in 1940, Taylor enrolled in Olin Business School at Washington University in St. Louis. Between 1942-1945, Taylor began to serve in the United States
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proposition or in other words, purchase criteria for one customers is different from another customer. 3. Many local rental car agencies rent late model cars at substantially lower prices than national companies such as Hertz or Avis. Despite their higher prices, the national companies still retain most of the market. Explain why most renters patronize the national car rental companies despite their higher prices. How have the national companies encouraged this price insensitivity? 4. A company
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CASE: I Enterprise Builds On People When most people think of car-rental firms, the names of Hertz and Avis usually come to mind. But in the last few years, Enterprise Rent-A-Car has overtaken both of these industry giants, and today it stands as both the largest and the most profitable business in the car-rental industry. In 2001, for instance, the firm had sales in excess of $6.3 billion and employed over 50,000 people. Jack Taylor started Enterprise in St. Louis in 1957. Taylor had a unique
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Mission Statement of Enterprise Rent-A-Car: For being the most effective travelling service provider in the world, to be able to go beyond our own customers expectations with regard to service, excellent along with value, to provide our own staff using a good destination for a do the job and also to provide our own towns like a determined corporate citizen. Vision: The eye-sight would be to provide our own leadership stature, make a distinction all of us through our own rivals along with bolster
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