Carnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and IVR Table of Contents Introduction 3 SWOT Analysis 4 Lead Scoring 7 Interactive Voice Response 8 Conclusion 9 References 11 Introduction Carnival Corporation & PLC is the world’s largest cruise ship operator, comprised of 100 cruise ships representing 10 cruise lines. The combined companies serve approximately 10 million guests per year, with sailings from ports in North America, Europe and
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employees most of the time work hard for their corporation and enjoy the work they do for that company. Employees tend to work more hours and are passionate about the brand they represent. Working for the cruise industry, for example, Carnival Cruise Lines, Royal Caribbean, Norwegian Cruise Lines are all huge corporations that have employees who enjoy their job. These companies present challenges and fun assignments while preforming the job. With every corporation comes changes, changes which help
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1. The growth of cruise-line industry has been influenced by factors like: -increase in and expansion of technology (refurbishment of cruises, installation of discos and casinos,etc..) - liberalization of cross border trade and resource movements (international field, ship crews from over 100 countries, use of locally product from all over the world, treating the world as a source) -increased globally competition (development of air-service had changed the objective of Carnival Corporationidea
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Carnival Cruise Lines: Exploiting a Sea of Global Opportunity I must go down to the seas again, for the call of the running tide Is a wild call and a clear call that may not be denied –– John Masefield, The Seekers I n recent years, the call of the sea has spurred the cruise business. Sea voyage, of course, have had an aura of mystique for centuries, but only in recent decades has the experience of the open sea and exotic ports of call been available to mass market. Historically, the recreational
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biases and responsibilities to their community. How the story was covered, presented, and ultimately how the programs affected my personal values will be discussed. The three news networks chosen for this paper are BBC, CBS, and CNN. A Costa Concordia cruise ship capsized near Giglio, Italy on January 13, 2012. Today, January 28th, divers continue to seek out missing passengers, charges are being filed against the ship’s captain, and lawsuits on behalf of passengers and crew are mounting. BBC News Network
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Caso Carnival 1. Pienso que Carnival Cruise Lines trató de darle un valor y una importancia a la crisis que verdaderamente no era lo que sentían. Considero que se estaban preocupando mas por lo que dijeran los medios de comunicación y no por la situación personal de cada uno de los individuos que viajaban como pasajeros en el Costa Concordia. 2. Yo le hubiese aconsejado al CEO que tratara de manejar la situación un poco mas directa en relación a la situación o la crisis que estaba enfrentando
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I. Strategic Recommendations A. Pause Strategy (CI#1, 2, 3): Carnival Corp has been known for health and safety records, a key component in consumer decision-making in the cruise industry. In order to begin improvements, a pause strategy needs to be utilized to allow the company to take a step back from aggressive growth and focus more towards consumer necessities. Many complaints stem from issues like sanitization of rooms, quality of food, and ship malfunctions. Keying in on ship maintenance
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Thank you for your DB post this week. You offered some good ideas on planning, fads, and the transitional model in your post. You also used your research well to support the views. While the ideas are good, the piece has many writing problems that are taking away from the ideas you are offering. Please see some example edits below and please begin using the writing center as it is a great resource. 80% DB Forum 2 Part 1 1. How do you think planning in today’s organizations compares to planning
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Carnival Cruise Lines is the largest cruise company in North America and carries over 700,000 passengers over a week. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence. Because of their strong brand image they are able
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