(Home) EMAIL: Chris_Pullig@Baylor.edu Course Description and Objectives: One of the most valuable assets for any firm is the brand associated with its products and/or services. Despite this, very little attention has been paid to the subject in business education. To address this, Strategic Brand Management is an advanced elective that addresses important branding decisions faced by an organization. Its basic objectives are: 1) to increase understanding of the important issues in planning
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large part of this is your participation in case study discussions, Q & A sessions and simulations, but some homework is also included into the grade. Specifically – 1st Assignment. Due 4/12 Your completion of the 1st assignment is worth 30 points of your participation grade in the Market Research class. B – Case Work: Case studies provide an excellent opportunity to apply the marketing principles and concepts studies throughout the cluster. Each case is different, presents different problems,
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work- the research project or dissertation. The project is often a key indicator of students’ real capabilities as a student and a researcher. It is the longest (10,000 words) and most original piece of work you will undertake in your undergraduate study and will require with varying degrees of commitment, a
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reflection for each topic will be also discussed to see what individual can learn from these processes. The purpose of this paper is to display the personal reflection after comparing individual responses and group responses with five objectives. The first objective is reflection 1 analyzes organizational ethics and the influence of Eastern cultures on choosing the best candidate; the second is reflection 2 describes culture differences, self – awareness, and the techniques to match, and to manage
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Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list Appendix A. Appendix B. Appendix C. 1. INTRODUCTION AND WELCOME We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start
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CALIFORNIA STATE UNIVERSITY, LOS ANGELES SCHOOL OF BUSINESS AND ECONOMICS MGMT 460: CASE STUDIES IN OPERATIONS MANAGEMENT Winter 2011, SHC C368 Instructor: Kern Kwong, Ph.D. Office: Simpson Tower 805 College of Business and Economics California State University, Los Angeles Office Hours: Tuesday: 2:00-6:00 p.m. Email: HYPERLINK "mailto:kkwong2@calstatela.edu"kkwong2@calstatela.edu Website: HYPERLINK "http://instructional1.calstatela.edu/kkwong2/Mgmt460" http://instructional1
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Research Abstract Purpose: To explore how the combination of quantitative and qualitative methods can enhance a study on the environmental reporting decisions made by Malaysian companies using the emergent stakeholder theory. Methodology/approach: The paper provides an illustration of how the descriptive, exploratory and explanatory type of research is entrenched with the objectives of the research and how the combination of quantitative (statistical regression and weighting/mean ranking) and
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Case Analysis Guide The Six Steps for Preparing a Case Analysis with excerpts from: “Teaching and the Case Method”, Barnes, Christiansen, Hansen; Harvard Business School Publishing. Professor Edward G. Wertheim, College of Business Administration, Northeastern University Why study using the case method? Stated simply, to teach you, the student, how to think. “The sole direct path to enduring improvements in the methods of instruction and learning consists in centering upon
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was blessed to have the support and encouragement of some very special people. I hereby wish to acknowledge the contribution of the following persons: • To my family, friends and Eskom colleagues for supporting me through all my years of study. Thank you for believing in me, even when I did not believe in myself. Thank you for all of the unconditional love and support you gave me. What I have done, I have done to make you proud. • Large amounts of gratitude to professor TC Du Plessis
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© 2009, 2007, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. Course Description This course is designed to provide accounting students with the proper mix of technical information and real-world applications. Areas of study include fundamental concepts and technologies (what computers can do for business), the Internet, intranets, electronic commerce, information systems development, basic project management principles, decision support systems, and the benefits of computer
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