Part I: Case Study 1. Discuss the four components of corporate social responsibility (CSR) and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company’s CSR? What roles does sustainability play? Corporate social responsibility is the activities of an organization that address the impact of its activities on the environments and society. The four components of corporate social responsibility include employees
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The Coca-Cola Company Struggles with Ethical Crises "Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance" (Ferrell, Fraedrich, & Ferrell, 2008). However, as proven in this case study, Coke has a lot on their plate as the biggest brand name in the world. Ethical issues throughout different aspects of the company, and with multiple leadership changes in the
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PepsiCo - The Company Pepsi (formerly known as Pepsi-Cola) is a cola carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 by Caleb Bradham, it was named Pepsi-Cola because of the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent for his recipe
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COCA COLA The case is all about Coca cola a giant beverage global firm integrated advertising “open happiness”. The campaign was launched in 2009 to rebrand the image of the company world wide and also to recover the amount of fall in the brand value that took place in 2001 and 2003 during Indian crisis. Another aim was to increase the sales of sparkling beverages of Coca –Cola Company. When Europe was under the crisis during recession since 2007 and India had felt the drawback of crisis in
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understanding theobjective of my work. I would like to thank all the staff of PepsiCo India Holdings Pvt. Ltd for theirdedication & support, To, Mr. Vivek Johari & Mr. Anurag Saxena, Who contributed withinsights that reflects their experience in marketing from which I gain a lot. All the TDM, ADC, and CE whose off time discussions with me always encouraged andmotivated me for the project; he was the one who helped me in understanding the market in abetter and easier way. My friends and colleagues
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Global Business Strategy: Coca Cola Expansion Strategy in Sudan and Iran Coca Cola or Coke is one of the leading companies in carbonated soft drinks; headquarter originally in Atlanta, Georgia, where it produces the concentrate and sell it to various licensed bottlers around the world. Coca Cola operates in five continents; Asia, Europe, Africa, Latin America and North America and more than 200 countries. Coca Cola Company has been very successful in international marketing effort. Aggressive advertising
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SUMMER INTERNSHIP REPORT ON Hindustan Coca-Cola Beverages Pvt. Ltd. Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Management of Christ University, Bangalore-560029 By Mr. ARUN KUMAR MAURYA 0911306 Under the guidance of Mrs. PHINU JOSE Department of Management Studies Christ University, Bangalore-560029 2011-2012 DECLARATION I hereby
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IDENTIFICATION 3.1 Primary 3.2 Secondary 4.0 CASE ANALYSIS 4.1Target Market and Positioning 4.2 SWOT – strengths, weaknesses, opportunities, threats 5.0 ALTERNATIVE METHOD 5.1 Reinforcement of marketing strategy by Squirt 5.2 Strategy planning recommended by Food, Cone & Belding (FCB) 5.3 Running bilingual media advertising and bottler promotion campaign for U.S Hispanic nationalities 5.4 Food, Cone & Belding estimation
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Management Accounting Names Institutional Affiliation Introduction Most businesses have a number of objectives set in order to achieve the goals and maintain their policies. Some of the objectives include customers’ satisfaction with goods and services of high quality, high level of market penetration, free and attractive environment, and successful performance in terms of profit (Kouvelis, 2012). The success of the firm in terms of the sales depends on the strategies laid to balance cost of
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Arctic Home Campaign Coca- Cola Presented to Mutar Kent CEO and Chairman of the Coca-Cola Company March 8th 2012 March 8th, 2012 Muhtar Kent CEO and Chairman of the Coca-Cola Company Dear Mr. Kent, Although raising awareness for the polar bears habitat is critical, study has shown that the company’s campaign to save the polar bears by the changing the colour of the Coca-Cola cans has been ineffective. Many consumers were mislead by the change of colour of the
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