THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION PROJECT Burç ÖRETMEN İSTANBUL, 2014 THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION
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Assignment Title; Marketing Topic; Launch of BUXTON (Nestle) Bottled water in Indian market Table of Index INTRODUCTION........................................................................................................................................... REASON FOR BUXTON TO ENTER IN INDIAN BOTTLED WATER MARKET.............................................. MARKET ANALYSIS OF
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International Marketing The Scope and Challenge of International Marketing Chapter 1 1 Thursday, 27 February 14 What Should You Learn? • LO1: The benefits of international markets • LO2: The changing face of U.S. business • LO3: The scope of the international marketing task • LO4: The importance of the self-reference criterion (SRC) in international marketing • LO5: The increasing importance of global awareness • LO6: The progression of becoming a global marketer 2 Thursday, 27 February 14 LO1
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Jinan University Undergraduate Teaching Plan 2009 ～ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ] Course title International Marketing Course type Compulsory[√ ] Specialized [ ] Optional[ ] Textbook(s) Marketing / International Marketing Major or sub-major IET Students classification Non-mainland[ √ ] Mainland[√ ] Department International Economy & Trade
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– The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | | | | X | X | | | | | | | | 1-4 Marketing Microwave Ovens to a New Market Segment | | | | X | X | | | | | | X | X | | | | | | X | | 2–1 The Not-So-Wonderful World of EuroDisney | | | | X | | X | X | X | | | X | | | | | | | X |
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response to the rumors that flourished about the product ingredient taurine which was said to be a derivative of bull testicles or even bull semen. Instead of trying to put out the rumors, Red Bull used them to their advantage. It attracted attention and increased customer’s interest. Compared to other products such as Coca Cola and Pepsi, Red Bull never focused its advertising on TV commercials. Instead, the goal was to create an experience around the product. Red Bull founder, Dietrich Mateschitz, wanted
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Management Models... 150 Slides Product Promotion Price Customer Service Place People Processes Powered by www.drawpack.com. All rights reserved. Key Words... Break-even – Financing Life Cycle – Economies of Scale – Elasticity – Sales Cycles – Market Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry –
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Daniel Mader Andreas Mair Jennie Walker Ellie Walker Macon Blount Marketing Principles Jeffrey R. Foreman, PhD MKT 3501.1 Table of Contents Company Overview 3 Corporate, Business, and Marketing Strategy 5 Market Orientation 6 Marketing Macro Environment 7 Consumer Behavior and Psychology 8 Porter’s Five Forces 12 Pricing Strategies 14 Integrated Marketing Communications 17 Social Media Press Release 19 Future Problems
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were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions, packaging, line extensions, product changes, and sponsorships
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Veterinary Authority (AVA)’s freshness criteria. This was accompanied by Australian Pork Limited (APL) employing market orientation approach and creating Airpork brand and building brand image of fresh pork. Combination of utilitizng the right marketing mix and effective advertising campaigns, Airpork acquired 95% of chilled pork market in Singapore by 2001. However, in order to ensure Airpork’s continued success, branding strategy of Airpork should be evolved to increase brand equity and better meet
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