Marketing Tools Coca Cola uses direct marketing in a lot of ways. First the company partners with various fast food restaurants, theatres, movie and many more to advertise its product. In this way some of the restaurant when the customer order a drinks the only brand they are offered is Coca-Cola which there are no option for them to choose therefore they forces them to buy a drink from that brand. By doing this kind of technique Coke forces out other completion and keeps the restaurants or other
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SUBJECT MARKETING MANAGEMENT A PROJECT ON “Marketing Strategy Of Coca Cola” ACADEMIC YEAR 2013 – 2014 BY Farhad Kazi ROLL NO : 34 PROJECT GUIDE PROF. Sameer Tungare MALINI KISHOR SANGHVI COLLEGE OF COMMERCE & ECONOMICS JUHU, MUMBAI. DECLARATION I Mr Farhad Kazi, Student of Malini Kishor Sanghvi College of Commerce & Economics Studying in M.Com (Part I) Semester I , hereby declare that I have completed the project on “Marketing Strategy
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early January for $300,000. Straight-line depreciation over a 5-year life is used, with no salvage value. For tax purposes Scotty used a 30% rate to calculate depreciation. 3. Interest revenue on State of New York bonds totaled $4,000. 4. Product warranties in 20X2 were $10,000. The reminder is estimated
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PEPSI COLA [pic] Introduction: Pepsi Cola started in the January 1898, from a small Drug store in the city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909
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understanding theobjective of my work. I would like to thank all the staff of PepsiCo India Holdings Pvt. Ltd for theirdedication & support, To, Mr. Vivek Johari & Mr. Anurag Saxena, Who contributed withinsights that reflects their experience in marketing from which I gain a lot. All the TDM, ADC, and CE whose off time discussions with me always encouraged andmotivated me for the project; he was the one who helped me in understanding the market in abetter and easier way. My friends and colleagues
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[pic] WATERFRONT QUARTER, HUDDERSFIELD DEWSBURY CENTRE, DEWSBURY |Assignment title |Task 1 – The Role of Marketing | | | |Assessor |Jo Holmes
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MARKET DEVELOPMENT a process for developing sales - new business and new markets This process is effective for developing all types of business, and delivers business growth via: * new products or services to existing customers, * existing products or services to new customers, or * new products or services to new customers. Market development process: 1. Establish market development aims and targets. 2. Identify target market(s), sectors and niches. 3. Assess your existing
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Coca-Cola is the world's largest non-alcoholic beverage company. Their company is using a divisional structure which gives the organization the best opportunity to react to the changes in its uncertain environment. Therefore, they separate the market. Coca-Cola split into five geographic operating segments, the five strategic business units are North America, Africa, Asia, Europe and Middle East. For each department, they have six functional within Coca-Cola, including marketing, finance, packaging
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The Coca-Cola Company; and specifically the advertising and promotion of the Coke brand. Table of Contents Overview & Background…………………………………………………………...3 Product Information ………………………………………………...….…………...4 Competitive Review ………………………………………….……………...……...5 Audience Analysis…………………………………………………………………5 Promotional and Media Vehicles Used……………………………………………6 Conclusion ………………………………………………………………….…..…. 7 References…………………………………………………………………………8 Appendix ……………………………………………………
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OVERVIEw 2 PRODUCTION 2 MARKETING 2 OPERATIONS 3 Organizational Structure 3 Regional Structure 3 Foreign Operations 4 Expansion in China 4 Rising Costs in the US 5 VISION 2020 6 PROBLEMS 6 LOSS OF LOCAL BUSINESS 6 WATER WARS 7 RECOMMENDATIONS 8 CONCLUSION 9 BIBLIOGRAPHY 10 EXECUTIVE SUMMARY Purpose: The purpose of this document is to summarize the following report on the structure and functionality of Coca-Cola. This report details
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