through economies of scale vis-à-vis its competitors. – Adding an alcoholic pre-mix to PepsiCo’s portfolio would not negatively impact brand equity. 4. Value Proposition: Customers perceive an added value and are willing to pay a price premium for a Pepsi-branded alcoholic pre-mix beverage. Necessary Assumptions to be Tested 1. There is sufficient space in the alcoholic pre-mix market for another entrant. 2. There is a significant first-mover advantage in being the first major soft drink brand to enter
Words: 1701 - Pages: 7
A TERM PAPER ON OB PRACTICES IN COCA-COLA COMPANY Table of Contents No. Contents…………………………………………………...……………………….. Page no. 1.0 Chapter One 1. Introduction……………………………………………………………………………6 1.2 History of Coca cola…………………………………………………………….………7-8 1.3 Coca cola company in Bangladesh……………………………………………………. 9 2.0 Chapter Two 2.1 Bangladesh Beverage Industry……………………………………………….…………10 2.2 Competitive Analysis of Coca cola………………………………………………
Words: 4249 - Pages: 17
European countries during the 1900s, its presence worldwide grew swiftly only after World War II. Year after year, the company has been discovering new foreign markets to bring higher profits as to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong competition with Pepsi-Cola, Coca-Cola wants to reduce its dependence on United States market, which is their similar
Words: 1040 - Pages: 5
The marketing of dead celebrities has become big business. Some estimates have valued the the royalties and licensing income at about $2.5 billion One of the first advertisers to employ dead celebrities was Diet Coke back in 1991. The TV commercial was staged in a hot nightclub, with Elton John leading the band. Humphrey Bogart, James Cagney and Louis Armstrong were all incorporated using old movie and TV clips - and the technique opened the doors to a whole new casting conversation. This week
Words: 3391 - Pages: 14
Business Policy Course Time / Location: R 7:20 – 10:00 pm / BRN 205 Instructor / Office / Phone: Taewan Kim, PhD / Brennan Hall 425 / 941-4166 Office Hours: TR 2:30 – 4:00 pm or by appointment e-mail: taewan.kim@scranton.edu Course description This is the capstone course. It is designed to integrate knowledge gained from other business courses and apply that knowledge to policy and strategy development in situations facing general managers and business leaders. Emphasis will be
Words: 2765 - Pages: 12
and bottled water. Coca-Cola Co. is operating in their existing brands, and also develops new global and local brands and acquisition of the global or local brands. In 2002, the company has launched new brand product including Diet Lemon Coke, Vanilla Coke and large varieties of fruit taste Fanta including lime, grape, strawberry and passion fruit in Australia. The company has also acquired many new international water brands such as Danone Waters, Sparklettes, Alhambra and Evian brands in US
Words: 3068 - Pages: 13
power of customers (who may demand better quality at a lower price) 3. The threat of new entrants into the industry 4. The threat of substitute products or services 5. The rivalry amongst current competitors in the industry (which can lead to price wars, new product development and special offers) Firstly we need talk about the bargaining power of suppliers, for a company the supplier is a very important part because it decides the price and quality of every stuff. So whether the company can get
Words: 2424 - Pages: 10
Coca-Cola began its international expansion led by Robert W. Woodruff, who was the Chief Executive Officer and Chairman of the Board. Coca-Cola plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. "By the time World War II began, Coca-Cola was being bottled in 44 countries" (Coca-Cola, 2004). These two different periods of time were when Coca-Cola experienced its most crucial rapid change due to bottling innovation and company expansion. GLOBALIZATION Beginning
Words: 3718 - Pages: 15
| | |GENERAL MANAGEMENT & STRATEGY | |Fall Semester, 2010 | |[pic]
Words: 4693 - Pages: 19
Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry
Words: 8703 - Pages: 35
