The Coca-Cola Corporation Formal Justification Report Peaches S. Jones Strayer University: Asynchronous English 315: Professional Communications December 16, 2012 Mrs. Lisa E. Hemphill Course Instructor Professional Communications Strayer University Sub: Letter of Transmittal Dear Professor, It’s my absolute happiness to present you this narrative on a Formal Justification Report on Coca-Cola. I enjoy a wonderful involvement while working on this project.
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planning is the most fundamental and important component for management. By no means is the Coca-Cola Company an exception. Arguably, Coca-Cola is the most recognized, most popular, as well as the biggest-selling soft drink in history. Synonymous for Coke, the company produced nearly 550 million servings in 2007 selling other brands such as Sprite, Dasani, Bacardi, Fanta, Minute Maid, and Powerade generating a net operating revenue of $28.9 million. (Isdell, 2007). This paper will examine 4 major internal
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a hundred years old and the size of these two companies is huge. Both of them work in the consumer goods industry providing beverages and other drinks to the customers (http://www.thecoca-colacompany.com/ourcompany/historybottling.html) . Pepsi and Coke dominate the market in this sector and form oligopoly in the US and even in the world market: "Among national concentrate producers, Coca-Cola and Pepsi-Cola claimed a combined 74.8% of the U.S. CSD market in sales volume in 2004, followed by Cadbury
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Coca Cola’s International Strategy Table of Contents Introduction …………………………………………………………………………...…. 3 Coca-Cola’s International Strategy ..............................................................……….……. 4 Effective branding…….............................................................................................…….. 4 Quality Production ………...…...……………………………………………...………… 6 Good marketing Strategy……………………………………………………...…..………6 Global availability………………………………………………………………
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doubling their business over the course of this decade. Since then, “Inspire creativity, passion, optimism and fun” is their main tagline (Coca-Cola, 2011.). In addition, they did many activities to help coordinated with it, they have made “share a coke” summer campaign to help board the image. In the traditional one-way communication approach, the company with its dominant hue spreads an enthusiastic and vivid image to consumers. Using young idols as advertising spokesperson, from singers to athletes
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rollout of a new product. The following paper will perform a competitive market analysis to determine the product’s potential success. Our team has selected the Coca-Cola and its new stevia sweetened cola product for this analysis. Stevia is a natural zero-calorie sweetener that has become popular among heath food consumers. Coca-Cola has already experimented with this product in overseas markets with an expected release in the United States soon. Using what we have learned about microeconomic concepts
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Product and Brand Strategies Cola Wars Continue: Coke and Pepsi in 2010 1. Why, historically, has the soft drink industry been so profitable? Coca Cola was formulated in 1886 by a pharmacist in Atlanta who started to sell it in drug stores as a ‟portion for mental and physical disorders.“ Five years later the Asa Candler acquired the formula for Coca-Cola syrup which was a well-protected secret of the company. He also granted the first bottling franchise which grew qucikly. In the following
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was determining what geographic location would be analyzed. We chose the United States, the soft drink capital. Soft drinks are invented in the United States, and has the highest consumption of soft drinks. After analyzing the Cola War Continues: Coke and Pepsi in 2006 we were able to state the problems in the case. These are divided into a main and several sub problems, that are stated below. Main problem: To analyse the case about the Cola War and the position of Coca-Cola a main problem is
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spot in a massive global market. The cola and carbonated beverage industry reaches to nearly every corner of the planet, and the vast majority of the market share belongs to the two giants Coke and Pepsi. With such a huge market and enormous revenue potential in an industry such as this, it is no wonder that the Coke versus Pepsi competition is so fierce. So how does either of these companies create an advantage over the other? We will compare and contrast the business and marketing strategies of these
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1) Coca-Cola Company announced in 1985 that they were going to change the brand name as well as the original taste of the cola; the very distinct and original taste that was known to the customers for almost a hundred years. Coca-Cola’s loyal customers were extremely unhappy that their trusted brand was making changes and reacted to this inundating the company with dissatisfaction, defending Coca-Cola like they held a private stake in the company. One group in Seattle threatened to sue the company
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