Question 1 Why do companies such as Procter & Gamble target emerging markets? Do you agree with this strategy? For many years, multinational consumer goods company Procter & Gamble lagged behind its direct competitors Colgate-Palmolive and Unilever in emerging markets. Both Colgate and Unilever gain more than half of their revenue from emerging economies. P&G, on the other hand, only generates 40% of its revenue abroad, despite being the world's largest household product maker. P&G is famous
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ANALYSIS ON WHAT IS DONE BY COLGATE IN THE MARKET (Swot analysis tool) If someone asked which the top toothpaste brand in the world is, he/she will not need to search around his/her brain so much. Because, in most brains, the top of the mind brand for toothpaste is Colgate. Using SWOT tool, Colgate has analyzed below; Strength in the SWOT analysis of Colgate * Brand recall & visibility: Colgate being the brand name holder as it repeal well to customers. Build strong loyal customers as a
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Proctor and Gamble Global Fabric & Home Care Corporate and Strategic Business Unit Model Strategy Introduction The purpose of this paper is to examine a Strategic Business Unit for its overall fit and alignment within its corporate environment. For this case study, the corporate parent must be a publically traded, multinational corporation with two or more strategic business units. The corporation that will be examined is Proctor and Gamble. This study will begin by understanding the
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history in China4 Colgate History 4 Four moments of truth5 Marketing research Observation 7 Interviews 10 Insights 24 Conclusion 25 References 27 1. Introduction Colgate-Palmolive Company is a multinational firm that is focused on the production, distribution and provision of household, personal products and health care. In this case we focused in a specific product that is the Colgate toothpaste. The project is based in a detailed research about the impact that Colgate is having in
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Britannia Industries, Dabur India, ITC Ltd, Nestle India Ltd, Marico Ltd, and Colgate Palmolive ltd over a period of five years (2009 to 2014). FMCG sector in India has been experiencing a phenomenal pace of growth since last decade, thanks to increasing consumer incomes and rapidly changing consumer tastes and preferences. Large scale and low cost production, modern retailing strategies, branding and maintenance of intense distribution network have given FMCGs an edge over others in raising hovering revenues
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The company sell its products through upscale department stores, specialty retailers, upscale perfumeries and pharmacies, professional hair free shops in airports and cities, the internet and social marketing channel. Up to date, there are 27% distribution channels, 28% department stores, 13% perfumeries, 9% retail stores, 9% travel retail, 5% salons and spas and 9% other sources. Estee Lauder promotes its products through free samples and gift-with purchase plans. It also uses celebrities as endorses
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Case Analysis on “ Colgate Max Fresh: Global Brand Roll - Out “ BY Group – 8 Situation Analysis Company Background * 10.6$ billion revenue (2005). * Operating in 200 countries. * 70% of sales outside USA. * Two core product segments: Oral personal & home care pet nutrition segments. Organization structure * Regional presidents with P&L responsibility. * Global business development groups organized by category. Year 2004 * Reported +6.5% unit volume growth.
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FAST MOVING CONSUMER GOODS (FMCG) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high
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CASE STUDY REPORT INTERNATIONAL MARKETING SHISEIDO Shiseido is a Japanese cosmetics producer, market leader in its home country and one of the top ten players in the industry worldwide. Founded 1872 by Arinobu Fukuhara, Shiseido is also known for being the oldest cosmetics company in the world. COMPANY FACTS Net sales (consolidated): $ 7,024 billion Number of employees: 28,810 SHISEIDO group: 89 companies 29 domestic 57 overseas STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS Apart from
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I. Introduction Cecillio Kwok Pedro recognized an opportunity in producing aluminum toothpaste tubes for Colgate and Unilever and by 1977; he invested and opened Aluminum Container Inc. It was the start of his battle against entrenched giants to becoming the number one toothpaste producer in the Philippines. However, in 1986, a new packaging arrived and the two multinational companies (MNC) decided to switch to plastic tubing. Instead of closing down, Pedro decided to use his machinery and
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