BUSINESS COMMUNICATION BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT You are sitting at your computer when you hear the familiar musical chord that announces an incoming message. You activate your interview line, and the communication manager of your company appears in the comer of your screen. "Thought you would be interested in this memo from headquarters," she says. "regarding the new communication system we're installing. Soon we'll be completely wireless, and you'll be able to receive and transmit images that can fill
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character and reputation. * In turbulent times, simplify. There is no clear and definitive formula for success or for hurling through obstacles. Each situation requires unique set of actions to help a leader and its company navigate through its crisis. However, what should remain constant is that all actions should be guided by ethics and by integrity so that no matter what the outcome, the reputation is
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AIG was at the center of the financial crisis and probably without AIG the subprime crisis would not be as severe as we seen. AIG was used as an instrument to fuel the housing boom. The AIG executives were running the financial product unit ethically but not efficiently. From the email communication one thing is apparent that the executive were very optimistic and they never priced in the risk effectively. The assumption that there will be no calls from counterparties to execute the credit default
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Cadbury manages a crisis with IMC Submitted to, Prof. Jacob Alexander Submittted by, Brief Introduction Cadbury manages a crisis with Integrated Marketing Communications This case study gives us an insight on the importance of integrated marketing communications. This case study is about Cadbury, the crisis it went through during October 2003, its consequences and role of IMC in handling the situation Cadbury India Ltd is the market leader in Indian confectionary segment. Its major product
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though out the Gatlinburg and The Great Smokey Mountain National Park. Social media was once considered a unique communication outlet. However, today it is a widely source of news for communication. “Social media adds two dimensions for crisis management practitioners to consider: news travels fasters, and news travels farther” (Gonzalez-Herrero & Smith, 2010). One of the roles that crisis
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Nokia ’s Public Relations blunder(s), is your company headed down the same path? Samsung cancels blogger’s airplane ticket on press trip for refusing to write about brand. Nokia picks up tab (Source Tweet) This is a clear public relations(PR) disaster and I aim to suggest options which can help one handle this better, and possibly prevent it in the future. Samsung tried to force two Indian bloggers attending the IFA trade show in Berlin, to operate as Samsung representatives against their will.
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was that effective communication with the people; with reference to the present economic crisis did not take place. Comment on this and suggest ways that the former government could have communicated the situation more effectively.” “Communication is the process of transmitting information, ideas and opinions from one person to another. It involves sending messages to a target person and receiving feedback that the massage has been understood and acted on.” 1 Communication could be informing
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their approach to both IT risk management and crisis communications and offer recommendations that foster customer trust and company profitability in the future. SWOT Analysis A brief SWOT analysis shows that iPremier’s strengths include good placement in the e-commerce marketplace and a highly experienced and productive team of managers and software developers dedicated to meeting company expectations. Weaknesses include weak IT security and outdated crisis management procedures. Opportunities revolve
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In case 9-1, PepsiCo, the makers of Pepsi-Cola and Diet Pepsi, was a target of a scam that created a crisis for the company. PepsiCo was blamed, in multiple claims, for selling cans of Diet Pepsi with foreign objects inside. The issue first arose as only a local problem but soon escalated into a widespread, national news story and became a crisis in the “point of no return” stage for Pepsi. The first case of a foreign object found in an unopened can of Diet Pepsi was reported on June 9, 1993
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sales. So how can you turn a corporate crisis into competitive advantage? n October 2001, news of potentially harmful bacteria found in a McChicken Burger in Buenos Aires, Argentina, spread across South America via television and the internet. Although no one was proved to have been made sick or placed at risk, the incident cost McDonald's several million dollars in lost sales and damaged brand eguity {Turpin, 2002). Effective or ineffective communication during the first hours - or even minutes
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