Project Report On Kentucky Fried Chicken From Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711-306055 ( BBA 11 ) th Preston University Peshawar Session 2006 ² 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration. Supervised by : Prof.Dr.Zain Yousafzai
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STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole or in
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Date of Incorporation: 1965 Franchising Since: 1974 Headquarters: Miami Springs, Florida Business Description: Subway Restaurants sell foot-long and numerous other kinds of healthy sandwiches, salads, etc. in its franchise. Franchise Offer: Subway offers highly qualified purchasers the right to operate and establish from a single location, a franchise selling specialty sandwiches, salads and other healthy edibles. Term of Agreement and Renewal The length of the franchise term will be 20
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worldwide. It gives them a clear competitive advantage in their own markets. Professionals can purchase everything they need to run their business: A restaurant owner, for example, can buy food like fish or vegetables as well as kitchen equipment and office supplies. METRO Cash & Carry offers an exceptionally wide range of highquality products under one roof. Depending on the size and type of wholesale center, the assortment includes up to 20,000 items in the food range and 30,000 items in the nonfood
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was founded in 1954 by Mr. Emanuele (Lino) Saputo, Chairman of the Board of Saputo, with his parents in 1954, and producing quality cheese for the Italian community of Montréal. During the seventies, Saputo acquired several production operations and food distributors, and developed its national distribution network, positioning itself in Canada as a leading producer of mozzarella. During the 1980's, Saputo established itself outside of Canada for the first time with the acquisition of 2 plants in
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Table of Content Table of Content 1 1. Executive Summary 2 2. Introduction / Problem Statement 3 3. Internal Analysis 4 Positioning 4 4. External Analysis 7 Specialty Coffee 7 Hot Drinks Market 7 Porter’s Five Forces 7 Macro-environment 10 Demographic 10 5. SWOT-Analysis 13 6. Positioning 14 7. Corporate Strategy 16 8. Objectives 17 Short-Term objectives 17 Long-Term 17 9. Marketing Mix 19 Product 19 Place 20 Price 20 Promotion 21 Promotion
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1 Introduction Operations management can be described as the practice of managing the operating core of a company: the activities related to creation, production, distribution, as well as delivery of the products or service of the company. It focus on controlling and managing the process to manufacture and distribute goods or services, and concern about the responsibility of ensuring operations in business process are effective in the terms of meeting customers’ satisfaction, as well as efficient
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Methodology 7 2.0 Market research 8 2.1 Background for Research 8 2.2 Research questions: 10 2.3 Information needs / Variables 10 2.4 Delimitation/Scope 11 2.5 Research Design 11 2.6 Research Question Outcome 13 2.7 Statistical analysis 18 3.0 Culture 19 3.1 National Culture 19 3.2 Organizational culture: 22 4.0 Marketing 25 4.1 Introduction 25 4.2 Defining the Market 26 4.3 SWOT Analysis - Strength, Weaknesses, Opportunities and Threats of the chosen market 27 4.4 PEST
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2014 Content Page 1. Introduction 3 Internal Analysis 2. Financial Analysis 4 3. Human Resource Management(HRM) Analysis 7 4. Marketing Analysis 8 5. Operational Analysis 10 6. Strength and Weakness of the Company 11 External Analysis 7. P.E.S.T.E.L. Analysis 12 8. Porter’s 5 forces 14 9. Critical Success Factors 16 10. Marketing Analysis 16 11. Opportunities 17 12. Threats
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and other departments 6 1.2 9 Justify the methodology to be used to map processes to the organization you have selected in question 1.1 goals and objectives. 9 Process identification 9 Information gathering 9 Interviewing and mapping 10 Analysis 10 1.3 11 Evaluate in own words the output of the process and the quality gateway for the company selected in 1.1 11 output of the process 11 Environmental sustainability 11 Quality gateway 12 Task-02 13 BE ABLE TO DEVELOP PLANS FOR
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