Ethics in marketing and advertising Ethics is a branch of philosophy which seeks to address questions about morality; i.e. about concepts, such as good and bad, justice and virtue, right and wrong. In other word, we can say that Ethics are moral principles that govern the actions and decisions of an individual group. It is governed by a set of principles of morality at a given time, at a given place and in a given society. Ethics is closely related to group behavior
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AJRM Volume 1, Issue 3 (June, 2012) ISSN: 2277‐6621 A Peer Reviewed International Journal of Asian Research Consortium AJRM: ASIAN JOURNAL OF RESEARCH IN MARKETING A STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN NAGPUR CITY DR.RUHI BAKHARE* Faculty Dr. Ambedkar Institute of Management Studies and Research,Deeksha Bhoomi,Nagpur ABSTRACT ‘Consumer is king’ –the statement carries profound truth in it. Today the success
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Attitudes Towards Green Marketing Joslyn Roth Olha Shchadylo May 20, 2015 Introduction Lately, society has become more aware about the worsening environment and it has become a persistent public concern. The term green marketing came across in the late 1970s when the American Marketing Association held the first workshop on "Ecological Marketing” in 1975. Green marketing emerged as “marketing of products that are assumed to be environmentally safe". Thus green marketing incorporates a broad range
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PROFILE………………………………………………………………………………………………………………14 OBJECTIVES OF THE STUDY 20 SCOPE OF THE PROJECT………………………………………………………………………………………22 LIMITATIONS………………………………………………………………………………………………………24 METHODOLOGY 26 DATA ANALYSIS 28 OBSERVATIONS………………………………………………………………………………………………......35 CONCLUSION 37 RECOMMENDATIONS 39 BIBLIOGRAPHY AND REFERENCES 41 EXECUTIVE SUMMARY
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segment, to enable them to adapt e-commerce processes in their operations. Conclusion: The e-commerce penetration in India is still considerably low and there is considerable room for growth and a market for multiple players to co-exist. But, so far, e-commerce companies have been waging an all-out war against each other, competing on prices and running discount sales. So far the winner has only been customers. The Indian e-commerce market is set to overtake the US and become the second largest in
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Chapter 1 AN INTRODUCTION AND COMPANY BACKGROUND LOOK AT LG ELECTRONICS LTD Consumer electronics are irresistible, there is nothing quite fascinating than to see someone use an electronic gadget for the first time. There is absolutely no question that consumer technology sparks imagination like nothing else. The Consumer-Electronics industry is the world of entertainment, communication and office products. Currently, the global consumer electronics industry is dominated by the South Korean, Japanese
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A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya
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understand the consumer preferences with aid of data resources and the outcome it would have on a new brand of Mysore coffee in the competitive UK coffee market. As the premium sectors develop in the UK, greater emphasis is placed on Arabica beans, with marketing and pack support centered on the provenance and taste credentials of specific beans. Arabica is fast becoming synonymous with premium quality, and this is likely to lead to increased prices, particularly as some countries are seeking to trademark
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Market in India | | | | | | | | | | Letter of Transmittal July 16, 2013 Subject: Submission of Report. Dear Sir, We are pleased to submit the report that you asked for & gave us the authorization to work on “Marketing Mix of mobile phone market in India”. This report is an essential part of our course, we tried our best to work on it carefully and sincerely to make the report informative. The study we conducted enhanced our knowledge to make an executive report
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RESEARCH PROJECT ON “TRAINING AND DEVELOPMENT IN PHARMASUITICAL INDUSTRY WITH SPECIAL REFERENCE OF MANKIND PHARMA LTD” SUBMITTED IN PARTIAL FULFILLMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION SESSION (2011-2014) SUBMITTED TO: SUBMITTED BY: XYZ
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