Project Report On ANALYSIS OF CUSTOMER SATISFACTION WITH RESPECT TO MOTOROLA MOBILE PHONES Submitted in partial fulfillment for the award of degree for 3year course in BBA (3rd year) 2005-2008, Submitted by: certificate This is to certify that the project report titled " Analysis of customer satisfaction with respect to Motorola Mobile phones" is submitted in partial fulfillment of the degree of " Bachelors of Business Administration" at New Delhi Institute of Management, New Delhi
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6. | Low-Priced Segment of Mobile Phones | 13 | 7. | Market Structure & Segmentation | 15 | 8. | International Business | 20 | 9. | The Case of Micromax | 26 | 10. | The Case of Karbonn Mobiles | 30 | 11. | Recommendations | 33 | 12. | Conclusion | 34 | 13. | Bibliography | 35 | EXECUTIVE SUMMARY The purpose of this paper is to focus on the low-priced segment of mobile phones. The mobile subscription rate in India has had an exponential growth over the last decade out doing China in leading
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Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling technique. Both primary and secondary data were explored. Moreover, six important factors i.e. price, social group, product features, brand name, durability and after sales services were selected and analyzed through the use of correlation and multiple regressions analysis. From the analysis, it was clear that consumer’s value price followed by mobile phone features as
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to their innovative programmers, PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2001, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years 2. IN PRESENT January 2007, Steve Jobs, the CEO and Co-Founder
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9 3.5 Extend the experience: 9 3.6 Build a tribe: 9 3.7 Become the name: 9 4. The success of Apple: 10 4.1 For any product that Apple creates, the people who create it have to want it themselves: 10 4.2 The product has to be easy to use: 10 4.3 Keep things simple: 10 4.4 Offer great customer service and in-store experience: 10 4.5 Apple only makes product if Apple can do it better: 10 5. Competitors analysis: 11 6. Research objectives: 14 7. Primary Research Method: 14
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Computers” was renamed “Apple Inc.” to reflect the shift in focus towards costumers electronics. Apple Inc. is an international American Company that produces computer software, cell phones, personal computers and consumer electronic products. The well- known products of Apple include: the Ipod, the Iphone, the Ipad, Apple TV, and now that I watch which was recently introduced in May 2015. Apple has 453 retail stores in 16 different countries and online stores available in 39 countries. On January
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Ethical Code and CSR activities: DEFINITION of 'Code of Ethics' A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization's core values and the standards to which the professional will be held. A guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the
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market D) Apple’s strategic positioning: a specific target audience III – Recommendations and Justifications A) Drawing of frightening competitor B) Possible strategies C) What Apple is looking for and how to reach it? Conclusion Appendix Introduction In a period of financial turbulences, the consumer electronics market is facing several challenges where every company have to differentiate themselves and bring something more through innovation in to be able
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2. Litigation relating to SEP | 5 | 3. Standard Essential Patent and their relevance to FRAND | 9 | 4. USA’s and EU’s approach to Standard Essential Patents | 11 | 5. India’s approach to Standard Essential Patents | 12 | 6. Conclusion | 12 | INTRODUCTION Indian jurisprudence on fair, reasonable, and nondiscriminatory (FRAND) licensing practices for standard-essential patents (SEPs) is at a relatively nascent stage. Unlike U.S. and EU courts, which have dealt with cases concerning
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MKT/571 May 31, 2012 Understanding various markets and strategies when dealing with the launch of a new product can be challenging. Below is a breakdown of the channel strategies, pricing strategies, and environmental factors. In addition, the government and economic factors, innovation and technology, and the demographics of the new product are factored in the plan for the launch. Channel Strategies Most manufacturers do not sell their goods directly to the final consumer
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