concerning the market position, pricing and strategic behavior of Microsoft. The courts Finding of Fact and the recent Conclusions of Law have intensified the interest in the case and resulted in even more analysis and questioning of the courts findings. This paper adds to the current list of Monday morning quarterbacks questioning among other issues: Whether or not Microsoft is a monopoly? Did they violate the antitrust laws? Have they harmed consumers? If the answer to previous questions is in the
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>cases Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads >Abstract As little as two years ago, many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!, in combination with ACNielsen’s Homescan®, has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads, from ad exposure to shopping cart. It also reveals the role Dynamic Logic played in conducting
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and the consumer is not bound within boundaries of a particular place to access products available in the outer world, now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. But this virtual connectivity known as “ONLINE SHOPPING OR E-TAILING” is really a challenge for Indian customers to be associated with; they face some real time problems related to trust and quality. But the Indian shopping trend shows some rigid type of behavior towards online
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versus extrinsic motivations for consumers’ online social-network referrals, specifically across “opinion leaders” and “non–opinion leaders.” The authors utilized a unique dataset that matched a survey with an online field experiment. The empirical results indicated “money talks”—that is, online referral rates were higher when extrinsic rewards were conferred. Notably, the effect of an extrinsic reward was significantly stronger among opinion leaders. In this paper, the authors highlight the significance
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Standard Deviation Abstract Paper Miguel Ramos, Waleska Molina, Pollyana Cotto, Jessica Casiano, QRB 501 Quantitative Reasoning for Business University Of Phoenix October 30, 2013 Prof. Angel Melendez-Melendez Standard Deviation Abstract Paper The purpose of this paper is to write a basic abstract for each article selected by the member of the learning team and establish for each article the purpose of the study, the research question(s), the hypothesis of the study, and the main findings
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vehicles and give a rebate to low-carbon vehicles, so that it aims to shift consumer purchases to low-carbon vehicles. Starting from 2015, Korean government will plan to implement this policy for this purpose. To evaluate the effectiveness of this policy, this paper conducts research from three different aspects: its effects on Korean auto industry, fiscal neutrality, and consumer welfare. Based on the evaluation, this paper concludes whether it is timely or premature that a car feebate program is
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get their first copies of the books. These people known as the ‘Potter heads’ created a huge fandom which included both children and adult alike, despite J.K Rolling original marketing the book for children aged 9-12. Thus, here in this research paper we are analyzing the various aspects and factors causing this bandwagon effect esp. among youth. • Why individuals make irrational choices based on the information they receive from others? • Why people decide to ignore their personal information
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and Zhiwei Xu, Senior Member, IEEE Abstract—A sustainable market-like computational grid has two characteristics: it must allow resource providers and resource consumers to make autonomous scheduling decisions, and both parties of providers and consumers must have sufficient incentives to stay and play in the market. In this paper, we formulate this intuition of optimizing incentives for both parties as a dual-objective scheduling problem. The two objectives identified are to maximize the success
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a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include advertising methods, consumer buying behaviors and demographics, funding, branding strategies and competition aspects. Knowing Kudler’s competition and
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in revised form 1 August 2006; accepted 1 October 2006 Abstract Growth of research addressing the relationship between culture and consumption is exponential [Ogden D., Ogden J. and Schau HJ. Exploring the impact of culture and acculturation on consumer purchase decisions: toward a microcultural perspective. Academy Marketing Science Review 2004;3.]. However culture is an elusive concept posing considerable difficulties for cross-cultural research [Clark T. International Marketing and national character:
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