GAUHATI UNIVERSITY A training report submitted in partial fulfillment of the requirements for the award of the degree of the Bachelor of Business Administration (Industry Integrated) 3rd Semester, Gauhati University on “CUSTOMER BEHAVIOUR TOWARDS INSURANCE PRODUCTS” AT METLIFE INDIA VISAKHAPANTAM [pic] Under Organisation Guidance Of: Under Institutional Guidance Of: Mr. K.V.R. Murthi Mr. Hari Krishna Senior
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individual personality. However, when backed by buying power, wants become demands Marketing offers: As a marketer, we offer the product (the physical need) and the service (that provides a benefit) A market is the set of actual and potential buyers of a product. These buyers share a particular need or want. Marketers are not the only doing marketing- even consumers do marketing when they search for the goods they need at a price they can afford. Elements of a modern marketing system: Suppliers
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impact on GDP and on the masses. Why are these problems visible in a country like Kenya? Because so many other problem are putting multiplier times negative impact on GDP and other macro economic variables such as inflation. Oil and other petroleum products are scarce commodities in the world. Like prices of other commodities the price of crude oil experiences wide price swings in times of shortage or oversupply. The crude oil price cycle may extend over several years responding to changes in demand
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International Business 2.2 International Trade Theories Theory of Mercantilism Theory of Absolute Cost Advantage Theory of Comparative Cost Advantage Heckscher-Ohlin Model Leonief Paradox 2.3 FDI Theories Market Imperfections Approach Product Life Cycle Approach Transaction Cost Approach The Eclectic Paradigm 2.4 Summary 2.5 Key Words 2.6 Self-assessment Questions 2.7 Further Readings 2.1 FOUNDATIONS OF INTERNATIONAL BUSINESS The analytical framework
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has been distributing BlackBerry for over 5 years and they have 6 main outlets but over 100 authorized partners throughout T&T. BlackBerry, T&T’s most popular Smartphone device has been chosen because of its traditional business appeal and product development in order to respond to the local pressures and sustain in a highly competitive business environment. Blackberry has been in the T&T market for 8 years and possess approximately 41% market share. Blackberry’s regional director Sean
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market p. 2 2.1 Market p. 2 2.2 Performance analysis p. 2 2.3 Product adaptation p. 4 3. Environmental analysis p. 4 3.1 External environmental analysis p. 4 3.2 PEST-analysis p. 4 3.3 Opportunities and threats p. 5 3.4 Internal environmental analysis p. 6 3.5 Strengths and weaknesses p. 6 4. Marketing analysis p. 8 4.1 Segmentation p. 8 4.2 Targeting p. 9 4.3 Positioning p. 9 4.4 Product strategy p. 9 4.5 Promotion strategy p. 10 4.6 Market entry, pricing
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common to international trade. Non tariff barriers are identified related to two chosen countries that is United Kingdom and Bangladesh. In the final question author has discussed the product life cycle and international product life cycle with examples. Concluding the question author has identified the importance of Product Life Cycle for MOC to go international with franchising. The report is concluded with a conclusion chapter with relevant recommendations to MOC to enter overseas market using business
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leg of the proposed integrated aluminium industry for Ghana which comprised; bauxite mining – First leg, refining bauxite into alumina – Second leg, smelting alumina into raw aluminium ingots – Third leg and processing the ingots into flat rolled product – Fourth leg and Target’s business. The company was incorporated as a private company and granted license to commence business on 24th February, 1978 and 22nd March, 1978 respectively. Target was later converted into a public company on 28th May
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of actual and potential buyers of a product Marketing-the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Concept-holds that achieving organizational goals depends on knowing the needs and wants of target markets and building profitable relationships with them Marketing Myopia-many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and
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THE JAMAICAN CODE OF ADVERTISING PRACTICE CONTENTS FOREWORD SECTION 1 SCOPE DEFINITIONS 6. INCLUSIVE TOURS 7. PROPOERTY ADVERTISING 8. SALES ADVERTISING SECTION 11 GENERAL PRINCIPLES SECTION IV MEDICAL AND RELATED PRODUCTS AND ADVERTISEMENTS CONTAINING HEALTH CLAIMS 1. 2. 3. 1. PREAMBLE 2. INTERPRETATION 3. SCOPE DECENCY HONESTY FEAR, SUPERSTITION, VIOLENCE, ILLEGALITY 4. TRUTHFUL PRESENTATION 4.2 ACCLAIMS 4.3 THE VALUE OF GOODS 4.4 USE OF THE WORD FREE 4.5
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