Customer Retention Strategies Customer Retention Strategies Project Report on Customer Retention Strategies Table of Contents Introduction 4 Executive Summary 5 Jabong 6 Myntra.com 8 Airtel 10 Starbucks 12 Big Bazaar 14 BSNL 16 Comparison 18 Conclusion 19 References 20 Introduction Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. A company’s ability to attract and retain new customers, is not only related to
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The Business Case: PepsiAmericas (PAS) is the world’s second largest manufacturer and distributor of Pepsi beverages, operating in nineteen mostly Midwestern states in the U.S. (69% of sales), central and Eastern Europe (26% of Sales) and the Caribbean (5% of sales). Net sales in 2008 totaled nearly $5 billion or 20% of PepsiCo’s total US beverage sales. In 2009 a recession hit the U.S. economy, but PepsiAmericas was also faced with two more important long-term challenges: (1) a declining U
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E-ENABLED RELATIONSHIP MANAGEMENT IN BANKING SECTOR IN INDIA EXECUTIVE SUMMARY Relationship banking may be defined as the provision of financial services by a financial intermediary on the basis of long-term investment in obtaining firm or customer specific information through multiple interactions with diverse financial services (Boot, 2000). E- Enabled Relationship banking system
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RO D U K T I O N This article was originally printed in The International Journal of Logistics volume 14, number 2, copyright 2003. Distributed by Emerald. Reprinted with permission. The manufacturing flow management process Manufacturing flow management is the supply chain management process that includes all activities necessary to move products through the plants and to obtain, implement, and manage manufacturing flexibility in the supply chain. Manufacturing flexibility reflects the ability
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top $80.3 billion by 2012. This product has a high rate of sales during the months of December, February, and May due to the particular holidays that occur in those months. These products are highly customizable which allows it to appeal to more consumers. Sales trends showed that during the peak season most purchases were for adult gifts while the rest of the year were for children. The products are manufactured in Shelburne, Vermont. Another seasonal product for VTB is PajamaGrams which competes
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E-BUSINESS IS THE WAY TO SUCCESS IN THIS ERA BSc (hons) economics and management 14 E-business strategy implementation in a specific SME Module: E-business, Module code: MMIS 2304 Prepared by Jean Patrick Ramdally, E-BUSINESS IS THE WAY TO SUCCESS IN THIS ERA BSc (hons) economics and management 14 E-business strategy implementation in a specific SME Module: E-business, Module code: MMIS 2304 Prepared by Jean Patrick Ramdally, Id no: 121290 Submitted to Mr Ashley Paupiah Content
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Marketing C212 01/16/2015 A1. Our fitness is located in Cockeysville, Maryland, and provides fitness services to people of all age, level, and expertise. The main purpose of “Our Fitness” is to promote healthy lifestyles by providing knowledge on nutrition and exercising habits. “Our Fitness” is well known for it’s excellent services and aims to extend the business by providing two additional services. First, we will start fitness classes for people above 55 years old. These fitness classes
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Customer Relationship Management and Key Account Management [Name of writer] [Name of institution] Table of Contents Introduction 1 Customer Relationship Management 1 Customer Relationship Management in Business to Business 1 Customer Relationship Management in Business to Customer 2 Issues related to CRM in B2B and B2C 2 Customer Privacy 3 Technical Immaturity 4 Ownership and Accountability 4 Importance of Customer Loyalty 5 Conclusion 5 References 7 Customer Relationship Management
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functions such as accounting, manufacturing and marketing. Integrations are achieved by using middleware. Middleware translates information between disparate systems 2. Describe supply chain management (SCM) and its role in supporting business operations. Supply chain management (SCM) the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and profitability. Role in the supporting business operations: Materials flow
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overall organizational performance. 4. Be able to distinguish upstream from downstream in a supply chain: Upstream- Firm’s suppliers, suppliers’ suppliers, processes for managing relationships with them. Downstream- Organizations and processes responsible for delivering products to customers 5. Know the relationships between JIT, safety stock, and the bullwhip effect: Inefficiencies cut into a company’s operating costs. They can waste up to 25 percent of operating expenses 6. Recognize the
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