Abstract Lytle Corporation Inc. is developing new strategies to expand market penetration and grow annual revenues. This document details some of the strategies which, when implemented, can be structured upon the current business model. The new e-business model will help the company expand its product differentiation strategy and also enable the company to create value added-dependency for both current and new customers. The e-business model also can be used to improve the company’s product branding
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been good lately. The café will benefit from upgrading its business techniques with information systems. The knowledge from my grandfather and older employee will be preserved, a new generation of customers will be attracted and it would help management in making strategic decisions in the future. We need to take these steps of improvement in order and catch up the technology and techniques of the 21st century. Over the last year Main Street in Stone Mountain, where the café is located, has
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Marketing environment is constantly changing over time. A famous marketer Philip Kotler (2003, cited in Taupau and Boscor, 2011, p.51) once insisted that a successful company should focus on its products and profits. But now, marketers tend to regard satisfying customer needs as one of the key elements of achieving success under contemporary marketing environment where is filled with fierce competition. This indicates that many firms nowadays always attempt to identify customer needs and concentrate
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Rethinking Key Account Management: adapting and refining your Sales organization’s response to the new realities Managing the future Most executives recognize that the real assets of a company are embedded in the quality of the relationships between the company and its most important stakeholders, such as clients or customers, employees and suppliers. Developing strategic relationships with customers should therefore be a central issue on the CSO’s agenda moreover in current context. Key
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Technologies such as the telegraph, radio, television, computer, and Internet can do amazing things such as connect many parts all over the world. Technology and globalization together is how we get many of the resources we need. Marketing Management Organizing marketing across different parts of the world is not exactly a piece of cake. The process of global marketing would not be able to function in a complex organization without the necessary attention to planning and controlling. A marketing
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Plan……………………………………………………….3 a. Mission Statement………………………………………….3 b. Vision………………………………………………………3 c. Goals……………………………………………………….3 3. Competitive Advantage……………………………………………4 4. SWOT……………………………………………………………...5 5. Customer Relation Management………………………………….6 6. Potential Risk………………………………………………………6 7. Pricing……………………………………………………………...7 8. Distribution Chain…………………………………………………8 9. Channels of Marketing…………………………………………….9 10. References………………………………………………………...10 Background
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(Points: 2) Culture Environment Atmosphere Values 3. Networking and telecommunications technologies, along with computer hardware, software, data management technology, and the people required to run and manage them, constitute an organization's: (Points: 2) Data management environment Networked environment IT infrastructure Information system 4. Key corporate assets are: (Points: 2) Intellectual property, core competencies
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Strategic Alliance – Whirlpool Corporation and Inland Steel CASE Faced with intense competition, increasing expectations from customers, reduced product life cycles, and localized geographic markets, Whirlpool Corporation (a Fortune 500 manufacturer of appliances) realized that the need to achieve a competitive advantage from its sourcing and material efforts was greater than ever. Part of the strategy to achieve this advantage involved pursuing an alliance with a key steel supplier. Steel is
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School of Business BUS831: Management Theory Sustainability of Customer Loyalty Presented to: Dr. Silva Karkoulian Prepared by: Siham Kibbi Aline Ibrahim Mohammad El Mogharbel Mounir Ghazal Date: 27/11/2013 Paper Outline * Introduction: Four major approaches toward achieving sustainable customer loyalty * Corporate Social Responsibility: CSR plays a significant role in developing customer's loyalty * Customer Relationship Management: Delivering superior
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reported out to the public by WebMD, Google, and quality surveys. Patients are more informed, but don’t have the full context to base their opinions in reality. Hospital visits, whether inpatient or outpatient are measured by HCAHPS. (The Hospital Consumer Assessment of Healthcare Providers and Systems) The survey is a great tool to measure patient outcomes and level of quality provided by hospital staff members. The disadvantage is the data is collected weeks, to months afterwards and the feedback
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