distinguishing between different technology usage levels across various technologies (internet, e-mail, intranet, etc.). Results also suggest three potential antecedents of technology use, as well as a potential moderator of the usage to performance relationship. Originality/value – This paper provides a research agenda for studying this important area. Further, the practicing manager will gain insight into some variables that help predict usage extent, and may provide better ideas on implementing and
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Index: |Sr. No. |Topics |Page No.s | | |CRM and CRM in Service Industry |02 | |McDonald’s: | |
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a long and successful business. Customers are the key to profit in any type of retail, sales, or service industry. The bigger and better ones customer base is, the bigger and better the company will be. It’s because of that that Customer Relationship Management (CRM) is essential to know, understand, and practice within a business. CRM is a devised system for managing and tracking a company’s communications with its current and prospective customers (Goodman, 2014). These systems use technology tools
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INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW E - CRM: AN ULTIMATE STRATEGY FOR AN ORGANIZATION Sagar Deshmukh*1, N. Deepa2, A. Raj Shravanthi3 1 Research Scholar, Dept. of Agrl. and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. 2 Assistant Professor, Dept. of Agrl. and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. 3 Research Scholar, Dept. of Agrl. and Rural Management, Tamil Nadu Agricultural
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In preparation for Spring, consumers begin to think about yard work and making their lawn as beautiful as possible. This entails making sure that all lawn equipment is ready to cut grass and making it as easy as possible. Briggs in Stratton is a power engine company that has been around for 100 years. Briggs continues to strive for innovation and is dedicated to increasing success. To maintain the growth and profitability of the Briggs and Stratton Corporation, two products that I would like
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growing and retaining the client relationship P.8 V. Recommendations to enhance brand loyalty and repeated purchases from existing clients P.11 VI. References P.14 I. Introduction Recently, many organizations are improving marketing strategies to meet customers’ expectation in the keen competitive business environment. They are not only enhancing product and service qualities, but also strengthening staff training and implementing customer relationship management (CRM). Loyalty programmes have
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Developing a customer’s service focus Assignment 7 Sophia martin Understand customer service needs within the context of enterprise * Good communication skills. * Friendly service with a smile and approachable * Ensure environment is clean daily * Quality and value for money The 7Cs for effective business Communication are 1. Clarity 2. Completeness 3. Conciseness 4. Consideration (The ‘you’ Attitude) 5. Correctness Accuracy 6. Concreteness 7. Courtesy Understanding
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morale (University of Phoenix, 2011). A decline in Classic Reward program has also affected consumer, rising cost of fuel and labor has also impact Classic Airlines ability to compete with other airlines frequent flier programs. These are some factors currently affecting Classic Airlines ability to compete with new and emerging carriers. Classic Airline will need to develop a customer relationship management (CRM) program in order to provide real time customer services to each individual customer.
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characteristic and service quality can vary. Therefore, satisfaction is harder to achieve and service recovery and customer’s retention is key service management tasks. ervices have special characteristic and service quality can vary. Therefore, satisfaction is harder to achieve and service recovery and customer’s retention is key service management tasks. ------------------------------------------------------------------------------------------------------------------------------------- Abstract:
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prices, rising fuel costs, and declining consumer confidence are a few of the challenges the airline is facing. Additionally, internal disagreement among upper management is causing a direct problem to the Marketing team. Air travel around the globe is steadily increasing, and many people fly because it is necessary, however; minimal research has been conducted on how stress is related to people who fly frequently (Mawhinney, 2007). Classic Airlines management must take proactive measures, and conduct
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