Added Value Produces The Happiest Customers Which Means A Healthy Bottom Line Published By: Marc Davis. Published on August 08, 2010 In a marketplace that is more competitive than it has ever been, if customers don't feel like they are getting value that is at least equal to, if not greater than, their cost outlay, your business is on very shaky ground. Any business that has ever started out with a monopoly on a product, service or territory and had the market open up to competition, has learned
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“SATISFACTION BEYOND EXPECTATIONS” Have you ever heard the saying – “CUSTOMER IS ALWAYS RIGHT”? Of course!!! We all have. Did you know that it’s at least 5 times less expensive to retain / keep an existing customer than it is to gain a new one? And a satisfied customer will share his / her good experience about your services to about 5 – 7 people whereas a not satisfied customer will share his/ her experience with 15 – 20 people. I’m willing to guess most of us know and have heard this or
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UNIT 3: CUSTOMER SERVICE Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand customer service policies within business and services contexts Policies: policies (structure, use, focus, customer requirements/expectations, product and service knowledge, consultation, confidentiality, customer perceptions and satisfaction, monitor customer service and satisfaction, influences affecting implementation, effective communication) Quality of service: methods of assessment; customer
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Excellence in customer service Describe how consistent and reliable costumer service contributes to customer satisfaction. 1. Introduction Every organisation have to consistently provide high level of customer service in order to meet customer needs and expectations. High level of customer satisfaction is very important to a business because satisfied customers are more likely to be loyal and make repeat orders and use wide range of services offered by business. 2. Explain
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informed customer group) strongly believe that a customer’s perception of value and satisfaction begins with an initial purchase and continues throughout the actual ownership and the overall service experience. A company must maintain a healthy relationship with customers and exceed customer expectations. This relationship can build trust, confidence, and loyalty from the customer to the company. The company must provide product or service in an exceptional way to surpass customers’ expectations. Though
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products and/or services impact on customer service delivery Selling to consumers or other businesses, developing an effective sales strategy is the first step to persuading customers to part with their money. In particular, we need to identify which customers to focus the efforts on, the sales methods that will be use to reach them and how we will price the product or service. It is essential to plan carefully how to approach and make the pitch to customers. Careful preparation can help to demonstrate
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A CUSTOMER DEFECTION ANALYSIS FOR: LIBERTY TAX SERVICE Prepared By Alexandra Burge Teale Hocker Anna Schoonover Andy Ward Presented to Dr. James Walker for Strategic Marketing February 27, 2013 TABLE OF CONTENTS TABLE OF CONTENTS i EXECUTIVE SUMMARY ii INTRODUCTION 1 Background Information 1 Literature Review 2 METHOD 3 RESULTS 4 RECCOMENDATIONS 5 CONCLUSION 7 ACKNOWLEDGEMENTS 8 WORKS CITED 9 APPENDIX A 10 APPENDIX B 11 EXECUTIVE SUMMARY A customer defection
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basics, it’s how and what, and helps intervene between an organization’s strategic plan and the customer’s needs. It’s a roadmap which shows an organization’s strategy of winning the customers while leading to its own goals. Service concept is an easy way of defining an organizations strategic plan that also considers customers’ needs. As defined by Edvardsson and Olsson (1996) “The service concept is used to know and investigate the nature of service within or outside the service organization”. The service
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standards. It is the responsibility of the employer to develop topnotch standards and expectations that the employees are aware of and can strive to provide to the customers they serve. Employees should be provided proper training and education to best accomplish their tasks and job specific training needs to be managed. When beginning the initial performance appraisals there will need to be equal expectations and understanding of the goals set forth for the employee. To run smoothly it is best that
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create viable strategies for meeting customer needs profitable in a competitive marketplace. An important part of process designed is to define the role of customer should play in the production of services. Self-service technologies (SST) are part of the service marketing strategy as it is the service delivery “process”. Process refers to the design and management of customer service processes, including managing demand and capacity and related customer waits. Creating and delivering products
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