Added Value Produces The Happiest Customers Which Means A Healthy Bottom Line
Published By: Marc Davis. Published on August 08, 2010 In a marketplace that is more competitive than it has ever been, if customers don't feel like they are getting value that is at least equal to, if not greater than, their cost outlay, your business is on very shaky ground. Any business that has ever started out with a monopoly on a product, service or territory and had the market open up to competition, has learned sometimes the hard way - that making sure your customers have a sense of the value of that particular business and the people who work there is everything. This is even more important to small businesses.

But how can you provide the most value and be clear, able and ready to communicate that value? How you do it is not as important THAT you do it. Here are a few ideas of how you can distinguish your business from the pack. Exceeding Expectations In every business transaction, there are certain expectations that a customer will have that are inherent to that type of transaction. For instance, a grocery store that did not provide shopping carts for its patrons would not last long. Meeting the inherent expectations of customers is essential. But how can you go above and beyond and, not just meet, but exceed your customers' expectations? Find a simple way to consistently go beyond your customers' expectations and you'll see positive results. Have a Unique Angle Have you ever eaten at a restaurant and had such a pleasant experience of your server that you were inspired to leave a larger tip than normal? Maybe your server was especially friendly, attentive or knowledgeable. Maybe he or she was funny or had a ready smile. A good restaurant server is an excellent example that providing excellent service in a way that is unique to you does not have to be hard. If you have a