Chapter 6—Delivering Good- and Neutral-News Messages MULTIPLE CHOICE 1. Which of the following is an advantage of the direct pattern for a good-news message? a.|The emphasis is on the writer.| b.|The organization is persuasive and calls for action.| c.|The receiver gets the details and explanation right away.| d.|The good news in the first sentence puts receivers in a good frame of mind.| ANS: D PTS: 1 REF: p. 86 MSC: Remember 2. What should the organization of business messages
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Customer service is a major force in industry. Whether it’s laying pipe down for a lawn, repairing an automobile, or renting a room for the night, people have in some way, shape, or form have worked in/dealt with customer service. I chose my major (hospitality) based on the fact that I want to provide a needed service for people. I enjoy helping people in any way I can; in the hotel industry, that means a good night’s rest. When it comes to that field, people stay in hotels either do so after a long
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Ms. Rhonda West Customer Service Manager Acme Inc. 123 Corporate Blvd. Sometown, CO 50802 Re: Customer Service Representative Opening (Ref. ID: CS300-Denver) Dear Ms. West: I was excited to see your opening for a customer service rep, and I hope to be invited for an interview. My background includes serving as a customer service associate within both call-center and retail environments. Most recently, I worked on the customer service desk for Discount-Mart, where my responsibilities
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businesses and the industry? ▪ What are the key success factors in the industry ▪ Competitive Analysis of the industry ▪ How has the industry changed as a result of ecommerce and technology? ▪ Who are the major customer groups for each business? 3. Marketing Strategy a. Target Market o Provide a detailed profile of each company’s primary
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sales and customer service associate with demonstrated ability to exceed performance goals, improve customer satisfaction, solve problems and build lasting relationships with superiors, internal, and external customers EDUCATION AND TRAINING * Everest University Currently Enrolled Sophomore Student Area Of Study- Associate 's Degree in Business Management Orlando, Florida 1-877-439-0003 RELATED COURSEWORK * Business | * Business Development | * Customer Relations
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Small Business Plan The Toddler Warehouse will be afull-service child care/development facility in the city of Perth that caresfor toddlers from age three to five. The Toddler Warehouse will beconcentrating on the upper end of the market, two income professional parents.These personally ambitious parents are typically eager in terms of theirchildren's development and are willing to pay to have their children attend thebest facilities. Through specialized training of the supportstaff and innovative
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discuss how most companies today have access to technology that allows them to frequently interact with customers and that instead of focusing on building brands companies must focus on building personal relationships. The article points out how technology has helped companies learn about their customers buying patterns; but that instead of just “marketing products they need to cultivate customers” (Rust et al., 2010). It mentions how some companies such as USSA and Tesco, a leading UK retailer, accomplish
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has executed customer centricity by providing illustrations of how it differs from a product centric focus on several key dimensions e.g. customer orientation, value proposition etc. (20 points) EMC attributed its success to its "fanatical devotion" to their customers. Customer centricity has been part of their business model since 1988. The company developed specific strategies to differentiate themselves from their competitors. At the heart of this strategy is the Total Customer Experience. This
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product and service render through an organization. Both product and service give clear evidence to management ways to improve quality customer service. The matrix will demonstrate how effective a product and service is to the organization and the customer. Service Process The Personal- Attention approach is a service that continues to grow an organization in customer service. Department stores continue to grow by demonstrating outstanding customer service for example: greet each customer with a smile
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who are searching for only the highest quality meats, cheeses and dairy, bakery products as well as a fine selection of domestic and imported wines. Kudler Fine Foods has experienced substantial growth and has set its sights on the expansion of the services it provides in an effort to improve efficiency of its daily operations with the ultimate goal of boosting consumer purchasing. With the company’s current growth, Kudler Fine Foods is committed to implement changes to increase revenue and to cut costs
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