PGP 2012-14 Consumer Behaviour Case Analysis: PURITEEN COSMETICS Ajinkya Ankit Mate Nitin Verma Rajat Shubham Saini Sonakshi Saini 2012PGP427 2012PGP199 2012PGP233 2012PGP292 2012PGP359 2012PGP367 CASE BACKGROUND A cosmetics company Puriteen has acquired a perfume and cologne company previously managed by the Depuys Henri and Marie who named the two perfumes after their names. Puriteen aimed to develop a marketing program for the two newly acquired perfumes. Despite being rated high
Words: 1426 - Pages: 6
Report the demographic and independent variables that are relevant to complete a demand analysis providing a rationale for the selection of the variables. Demographics are an important variable when choosing target marketing strategies. The variables are relevant to complete a demand analysis by providing a rationale for the selection of the variables. Whithin my area, Cross, SC, I am looking at local demographics and paying special attention to the following:
Words: 868 - Pages: 4
both young and old. Market segmentation has nine categories of consumer characteristics it is based off of. A few of them are geographic factors, demographic factors, and psychological factors. Geographic segments can be easily reached through the local media, including newspapers, TV, radio, and through regional editions of magazines. Demographic characteristics, such as age, sex, marital status, income, occupation, and education, are most often used as the basis for market segmentation. Some
Words: 338 - Pages: 2
The Multi-Generational Workplace Dawn Butler Org 415 - Summary Paper September 17, 2011 Today’s workplace is more diverse than that of any other time in history. With four different generations actively in the workplace, the way people work together is more important than ever, as is the role of today’s manager. Many organizations have a wide range of employees within several different age groups, each with different work ethics and all must be managed in various ways
Words: 1010 - Pages: 5
Complete the 10 short answer questions in sentence form individually or in a group of no more than 3-4 students. Please ensure all names of participating students are included on your submission. You must complete all 10 questions in order to achieve a pass. Submit on Blackboard using Turnitin (see the link under Assignments) STUDENT(S') NAME(S): _____________________________________________________________ 1. Describe at least three situations in which you would not purchase the products
Words: 254 - Pages: 2
Research Paper: Understanding The Five Generations of Employees Kaplan University Abstract In this paper, five generations of employees will be described. The differences and similarities will be explored. This paper will also look at what it takes to effectively manage each generation. Each work force generation requires different management styles which leads to the need for different expectation as well for each generation. Therefore, the goal should be to understand the needs
Words: 2018 - Pages: 9
consists of two tasks: The first task is to describe and analyse the primary internal and external influences to which the organisation TUI (Touristik Union International) is subject. The second part will deal with the demographic factors. Furthermore in relation to the demographic factors, it is to: Analyse how it influences policies and decision-making within the organisation. Critically evaluate the effectiveness of TUI AG’s response. Demonstrate some areas for improvement in the response
Words: 6623 - Pages: 27
looks to be no end to the expansion of the pet products market in the near future. How do marketers decide who to target and how best to appeal to targeted buyers? Who is the target market for the premium dog product brand? Marketers use demographics to define their target market. They look at things like age, gender, income level, educational level, geographic location, and nationality to determine their target market. The marketers focus on buyers needs and position their products for top
Words: 731 - Pages: 3
Small Business & Technology Development Center Conducting an Industry Analysis This guide is intended to assist you with your research as you perform an analysis of your business industry. The following steps should be used as a template to report major findings and organize your research. Several key factors must be considered as you analyze your industry: Geographic Area – Local?, regional?, statewide?, national?, international? Industry – Size, trends, outlook Product Buyers
Words: 940 - Pages: 4
sections, which display similar characteristics or behaviour. There are a number of segmentation variables that allow an organisation to divide their market into homogenous groups. These variables will be discussed briefly below Demographic Segmentation Demographics originates from the word ‘demography’ which means a ‘study of population’. The population can be divided into age, gender, income, and family lifecycle amongst other variables. As people age their needs and wants change, some organisations
Words: 452 - Pages: 2
