ourselves will learn further and teach children better. Children will in turn explain things to their younger brothers and sisters, even to their parents and to those who cannot read or write. The new learning has a capacity to inform, who should do what during, before or after a disaster.” Ali Akbar, A primary school teacher in Chack Tumb Bhel, U.C Khoski, Badin. “Disaster Reduction Begins at School” (United Nations International Strategy for Disaster Reduction, 2006-8) 1 CONTENTS 1
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ENGINEERS AUSTRALIA INFORMATION BOOKLET How to increase your chances of getting your first engineering job in Australia Guide for migrant professional engineers, engineering technologists and engineering associates JENNIFER O’DONOVAN 2 “How to increase your chances of getting your first engineering job in Australia” Author: Jennifer O’Donovan, Manager Career Development Centre, Engineers Australia, Sydney Editor: Dr Dietrich Georg Copyright 2013 © Engineers Australia All rights reserved
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103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting
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Chapter 1 The Problem and the Setting Introduction Try to imagine a world without the things capable of achieving a beautiful tomorrow. Do you think the world today is really possible if humanity’s curiosity is lost? The things we see now are the dreams of the past but the reality is no longer impossible nowadays. Let’s have a recap of the things that happened in the past which can be seen through the expeditions of different astronomers and scientists during the enlightenment period
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Chapter 1 Business Information Systems in Your Career Computers continue to change every aspect of our lives from entertainment to shopping, from the work we do and where we do it, to how we communicate with friends, relatives, and business associates. As you can see from the opening vignette in the text, many businesses are remodeling their products and services to take advantage of expanded channel outlets such as the Internet, cell phones, and iPad and tablet devices. This chapter gives
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Foundations (MGMT 500) 6 December 2015 Abstract Managerial communication does not restrict itself to corporate presentations, meetings, conferences, and media relations, official correspondences like business letters, memos, proposals and reports. This is quite obvious from the fact that today we have “ hi-tech” communication like intranet, internet, teleconferencing, video-conferencing, net meeting, etc. as part and parcel of our professional communicative life. But, communication
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continuously guided me in my entire endeavors. I would also like to express my heartfelt gratitude to my supervisor Mrs Faith Mungai who actively participated on my entire research and any other person who have helped me during the time that I have being doing this work, especially those who have helped me by answering questions and actively
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IFRS: FASB and IASB Fair value measurements provide users of financial statements with an accurate picture of the value of a company’s assets. Both IFRS and GAAP require firms to include information regarding fair value measurement practices in the notes of financial statements. Under either system, companies will be required to report assets at either book value or fair value, depending on the situation. As a general rule of thumb, all assets in the same class must receive the same valuation treatment
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National Integration and Tolerance in Georgia Introduction About this report This report draws on the results of a sociological survey, desk research, media monitoring and focus group meetings conducted in Georgia in 2006. It provides a review of the legislative framework governing the protection of persons belonging to national minorities in Georgia. It also analyses public perceptions that affect the life of these persons in Georgia as a whole and more specifically in areas where persons belonging
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resulting in reduction in costs and packaging. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website. IKEA stores include restaurants and cafés serving typical Swedish food. They also have small food shops selling Swedish groceries. The biggest sales countries are Germany, USA, France, UK and Sweden. Competitive prices are one of the foundations of the IKEA concept and help to make customers want to buy from IKEA. This low price strategy
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