Dunkin donuts is my go to coffee brand ever since I was 15. I just can't picture myself going to university without my large double double in hand. Other than the superb coffee I have to mention that the donuts they serve are unparalleled, here in Lebanon proximity is everything considering the traffic, so having a branch on the highway and another one just a minute away from campus makes it a done deal. Dunkin donuts care about customer loyalty, they strive to maintain their standards in every
Words: 826 - Pages: 4
Case 1 I. Central Problem From only five stores in 1954, Dunkin’ Donuts has grown to world wild chain of 7,988 stores including 5,769 franchised restaurants in 34 United States and 2,219 international shops in 30 countries by the end on 2007. In relate to this statements, the Dunkin’ Donuts Company has chalked out an ambitious target of tripling the number of stores by 2020 as part of its aggressive expansion plan. The problem is how are they’re going to make this possible? II
Words: 539 - Pages: 3
of creating a proposal for a specific company. Due to the fact that Dunkin’ Donuts is already successful company with many loyal customers, our group decided to make your company the topic of our choosing. Because of the current success of the company, we realized that Dunkin’ Donuts already has an effective marketing strategy. Instead, we wanted to create another aspect to this current marketing strategy to take Dunkin’ Donuts to another level. We have spent a great deal of our semester researching
Words: 6654 - Pages: 27
Dunkin Donuts Marketing Strategy: As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of Dunkin Donuts. Dunkin Donuts is always evaluating new social media platforms where we can engage with our fans and celebrate how they are running on Dunkin. They are recently ventured into various mobile and location-based promotions, and they will continue to be an important part of our social media efforts in the future. It is important that
Words: 543 - Pages: 3
Krispy Kreme Doughnuts, Inc. (KKD) is an exclusive brand that offers doughnuts, beverages, collectibles, and franchise opportunities. It started as a small bakery in Winston Salem, North Carolina on July 13, 1937; and has evolved into a publicly traded firm boasting 395 retail stores and over three million dollars in sales (second quarter 2010). This was not always the case however, by the end of 2004, the economy began to slow. This caused businesses in competition with Krispy Kreme to flood their
Words: 1678 - Pages: 7
October 14, 2013 Assess Dunkin’ Donuts’ strengths, weaknesses, opportunities, and threats Strengths: * Dunkin’ Donuts is a very popular franchise that has established a great image and brand through its powerful marketing and operational strategies of its variety of products, low prices and customer service. The company has worldwide operations and have significant power over their supplies due to their experience and support from Allied Domecq. Dunkin’ Donuts also has many different convenient
Words: 1099 - Pages: 5
has that same consistent, relaxing motion that is really positive to people.’’ People flock to the store to see wave after wave of donuts emerge hot and deliciously fresh. They happily stand in long lines around newly opened outlets to get the aroma of the donuts being made, the sight of the vanilla glaze waterfall, and the warmth of the hot donut that ‘’just melts in your mouth and tastes so good,’’ Livengood says. Doughnut Theater is a bit of show business that draws customers into the baking
Words: 405 - Pages: 2
Jollibee Food Corporation Milestones / History 1975 * Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet 1979 * Spaghetti Special is introduced * 1st Franchise owned store opens at Ronquillo Sta. Cruz. 1985 * Jollibee becomes the market leader of the fastfood industry. * Breakfast Joys are introduced. * Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine
Words: 1689 - Pages: 7
Kreme’s start to selling doughnuts in location other than its own shops in November 2000. This strategy causes the company get difficult to control the quality, freshness and the displayed of the doughnuts. This cause customs loss trusts with the brand, in the long-term, they will loss loyalty customs which would be the most significant thing for them. * Analysis: The reason that I think the expression strategy is the biggest problem for Krispy Kreme’s can also find from the case. After
Words: 438 - Pages: 2
SALLE UNIVERSITY Ramon V. del Rosario College of Business Master of Business Administration 1st Term, A.Y. 2015-2016 Go Nuts Donuts Submitted in Partial Fulfillment of the Requirements in Marketing Management Submitted to: Professor Regina C. Dy Submitted by: Marco Carlo S. Sana 13 OCTOber 2015 I. Statement of the Problem How can Go Nuts Donuts replicate and sustain its early success in the Philippines? How can Highland Coffee be incorporated to contribute to this success
Words: 1748 - Pages: 7
