Bahria University Department of Management Sciences MBA Program Strategic Management (Sm) Report on “Strategic Management of Coca Cola Company” PRESENTED TO: Sir Naveed m khan PRESENTED BY: * RAFIA ALAM * Irsa afzal * Saira Urf Sana * Sana Anjum * Hina Majeed MBA-6A Dated: 22nd May, 2013 Acknowledgement We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short
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19 4.1.3. Political, Governmental and Legal Aspects……………………...22 4.1.4. Technological Aspects………………………………………..…..24 4.2. Industry and Competitor Analysis……………………………….……25 4.3. The Competitive Profile Matrix (CPM)……………............................43 4.4. External Factor Evaluation (EFE) Matrix……………………………..71 4.5. Strategic Issues based on External Factors……………………………73 5. Company Analysis…………………………………………….....74 5.1. Internal Audit……………………………………………………..….74 5.2. Financial Audit………………………………………………………82
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the industry for many years. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, External Factor Matrix, SWOT strategies and SPACE matrix have all been used in order to establish Apple’s current position in the market. In order for Apple to retain its position, the report recommends that the company increases its presence in markets where it is yet to have
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production. | |Expand export market. |Competition in regional LNG supply. | 1 EFE Matrix of PETRONAS |Key External Factors |Weight |Rating |Weighted Score | |Opportunities
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Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix show the clear picture to the firm about their strong points and weak points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies. The best thing about CPM that it include your firm and also facilitate to
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Royal Caribbean Cruises Ltd. Step 1 Vision statement Our vision is to empower and enable our Employees to deliver the best vacation experience for our Guests, thereby generating superior returns for our shareholders and enhancing the well-being of our Communities. Mission statement We always provide services with a friendly greeting and smile. We anticipate the needs of our customers. We take ownership of any problem that is brought to our attention. We are loyal to Royal Caribbean and Celebrity
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the industry for many years. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, External Factor Matrix, SWOT strategies and SPACE matrix have all been used in order to establish Apple’s current position in the market. In order for Apple to retain its position, the report recommends that the company increases its presence in markets where it is yet to have
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4.8 Competitor Analysis 4.9 Porter’s Five-Forces Framework of SUBMISSION 4 Competitive Analysis a. Strategic Group Map 4.10 Competitive Profile Matrix (CPM) a. Weights and Ratings Explanation 4.11 Industry Outlook and Attractiveness SUBMISSION 5 4.12 External Factor Evaluation (EFE) Matrix a. Weights and Ratings Explanation V. COMPANY ANALYSIS A. Functional Audit 5.1 Management a. Seven-S Framework SUBMISSION 6 5.2 Marketing a. Value Chain Analysis
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Balochistan University of information techonology engineering and management sciences | Implementing Strategic Management | APPLE Inc. | Rabia Iftikhar 12285 | MBA 5th B | Jun 24, 2013 | | | | | | Ma'am Mehwish Shahid Think Different ACKNOWLEDGEMENTS Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions
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A. TWO KEY LESSONS LEARNT FROM THIS CASE Hershey Company is famous known for being the biggest manufacturer of chocolates and confectionery products in North America and grocery products in over 60 countries worldwide. In 2009, Hershey sales up to 3.23 percent. Advertising expenses increased by 46 percent as the company continued to promote iconic brands such as the Hershey Kiss and Reese’s products. Due to lower commodity prices, the company plans to discontinue their Cacao Reserve brand
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