news, which is mostly visible in television broadcasting, considering it’s audio-visual nature that gives room for exploration. Broadcast journalism in Nigeria came in through the invention of radio distribution system in 1933 and the commissioning of Ibadan station in 1939. The concept of television can be traced back to 1938. In that year French physicist Alexander Edmon Becquerel observed the eletro chemical effects of light. (Bitner, 1991, p. 112) Television broadcasting in Nigeria kicked off
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Impact of Advertising on Consumers’ buying behavior through Persuasiveness, Brand Image, and Celebrity endorsement Shumaila Ahmed and Ayesha Ashfaq ABSTRACT The present research paper is focusing on the impact of advertising on consumer’s buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers’ intentions towards the product and buying behaviors. The buying behavior is strongly influenced
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Chapter 1 INTRODUCTION The globalization of culture – the effect upon culture of the “increasing connection of the world and its people” – is perhaps nowhere more visible than in the changing nature of the relationship between the world’s youth and their sense of identity (Solomon & Scuderi 2002:13). It has become commonplace to think of the world’s youth as that part of the community who are most receptive, or, alternatively, susceptible to, foreign cultural practices. If childhood
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surprisingly Internet, but left open television as their main impact source. Another venue closed off, because of the target age, was price, product expansion, and public relations and sponsorships: those three categories left out all sides of their research: exposure, effect of exposure, regulations, and breach of regulations; whereas television was the only venue that had met the study’s qualifications of each category. Although others touched only a few of each, television would be their main focus, and
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basis by the media through news stations, television shows, and movies. They are often used as a scapegoat for being the cause of some of the violence happening in recent times such as mass shooting etc. Video games are also often blamed for other problems such as causing obesity, leading to anti-social behavior or leading to aggressive behavior. In spite of the stereotypes gamers face, there is research that shows that video games can have many positive effects such as promoting positive youth development
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Good Morning. It is a great opportunity standing here in front of you all. First of all, “How many of you watching at your television or reading such as newspaper, magazines, or billboards outside your school hours?” If so, I believe you know already what advertisement is. According to the dictionary, advertisement is a notice or announcement in a public medium promoting a product or service. There are many functions of advertisements, which are to inform, identify and persuade to try a product.
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Reality television has become very popular over the past decade with shows such as "Jersey Shore” and “Keeping Up With The Kardashians,” attracting big audiences and making a lot of money for broadcasters worldwide. Typically reality TV involves a group of people who are not trained actors being filmed in unusual situations over a period of time. Documentaries that explore aspects of society are a grey area, with some closer to news reporting and others blurring into reality TV because they set up
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Effects of Mass Media on American Culture Have you ever imagined your life before you discovered things like Facebook and your cellular device? Many of us couldn’t fathom such a thing as much as most of us would hate to admit it we have created a dependency on the different forms of social media today. The past century gave birth to what is known as the electronic phase which then led to the informational phase and of course it began with the television. After the creation of the television
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CHAPTER I THE PROBLEM AND ITS SETTING Introduction As we all know, overpopulation does not only affect the smallest unit of the society, which is family itself, but also, our country as a whole. It may alter the development and quality of life of every family since parenthood does not merely end on giving birth, but extends to the upbringing of every child, and providing for all their needs. In the Philippines, we often affiliate the concept of family planning to responsible parenthood
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Technology is relatively new in terms of its prevalence with children. As many parents are not as up-to-date with the latest gadgets, they tend to have little knowledge on the possible effects technology might bring. But technology, while useful, brings many negative effects to teens' lives. Parents who have technophile kids should be aware of the possible risks and dangers. Predators Informed parents know that the media blows the prevalence of online sexual predators out of proportion. However
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