...civilians by offering a safer and cheaper option of transportation. The advertisement text – ‘change the burden’ tries to convince the Malaysian families which are poor and are in large numbers the dangers of travelling by bikes or second-hand cars. This is depicted by the big picture in the advertisement that shows 5 people sitting on a bike and they all look very uncomfortable and the lady at the back is almost falling off the bike. Tata Nano solves this problem as since it is cheaper the lower middle class Malaysian families can now afford it. It is a much safer option as large families can fit into it comfortably and it is less expensive. It costs only around RM8,330. The advertisement aims to sell to the lower class Malaysian families that have large families and low income. The purpose of this advertisement is to sell cheap, small cars to those who, until now, could only afford motorcycles. The writer uses an informal form of English, which is most likely understood by Malaysians and contains influences from the Malaysian language. Another purpose of the advertisement is to make the public aware of the various dangers of civil transportation and to familiarize them with the Malaysian law which states that a motorcyclist will be fined if he is carrying more than 2 passengers on his bike. It is very common in Malaysia for more than 2 people to ride on one bike. Hence the law is mentioned in the advertisement to increase the public awareness. Content-wise, the ad depicts an...
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...Fast Food Restaurants and the dangers of its Food Fast food restaurants are a major cause of many health hazards are society face today. The chemicals and quick convince of the food, are appealing to people and their everyday diet. Fast food is putting our people in danger of many health risks; three reasons to support my decision is obesity, advertisements and the fact that most fast food places are processed. Obesity is becoming a huge epidemic to the American people of this world, Advertisements are becoming more and more relatable to people and finding new and creative ways to appeal. Parents are becoming more lazy when it comes to dinner at home and children are choosing to pick the least healthy option because no one is teaching them different. As long as Fast food remains peoples top choice of food, our society will slowly become lazy, sick, and overweight. Obesity is one of the leading causes of death in the U.S today. Obesity is turning into the biggest open wellbeing concern as we enter the new millennium, particularly among kids. Corpulence builds the danger for elevated cholesterol and greasy streak improvement, which interprets into more serious danger for cardiovascular infection. One feast at a quick sustenance restaurant may cause a lot of fat and sodium for the day. Places like Burger king and McDonald’s basic Whopper range from 550 to 670 in calories, 970 to 1020 mg in sodium, 29 to 39 grams of fat, 75 to 95 mg of cholesterol and 46 to 51 grams in total carbohydrates...
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...UNIVERSITY OF THE PHILIPPINES Bachelor of Arts in Communication Research Joyce M. Aguillon Precious B. Romano SmokeCheck: A Study on the Effects of NCR Male High School Students’ Exposure to and Recall of Anti-Smoking Advertisements to Their Perceptions of and Attitudes toward Smoking Thesis Adviser: Professor Randy Jay C. Solis College of Mass Communication University of the Philippines Diliman Date of Submission April 2012 Permission is given for the following people to have access to this thesis: Available to the general public Available only after consultation with author/thesis adviser Available only to those bound by confidentiality agreement Student’s signature: Student’s signature: Signature of thesis adviser: Yes No No UNIVERSITY PERMISSION I hereby grant the University of the Philippines non-exclusive worldwide, royalty-free license to reproduce, publish and publicly distribute copies of this thesis or dissertation in whatever form subject to the provisions of applicable laws, the provisions of the UP IPR policy and any contractual obligations, as well as more specific permission marking on the Title Page. Specifically I grant the following rights to the University: a) to upload a copy of the work in these database of the college/school/institute/department and in any other databases available on the public internet; b) to publish the work in the college/school/institute/department journal, both in print and ...
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...and in the second one, a young girl holds Little Red Riding Hood while the other one carries the same assault rifle. The advertisement asks the reader “which object is prohibited”, but it beckons the audience to consider the question “which object should be prohibited?” Gun control has become a hot topic here in America. People are questioning what is...
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...Assignment 1 Advertising Campaign Mrk312 Consumers are more knowledgeable than ever before. The internet and the adaptation of social media through mobile devices have allowed the flow of information to travel faster than ever before. The worries of one consumer can quickly become the doubts of thousands if not millions within a short span of time. In terms of cancer and general human health, plastic has become an important issue. Plastic is a concern for both the environment and for the health conscious. Plastic is a synthetic material created by combining materials derived from sources such as petroleum, natural gas or coal. These polymers then must be combined with additives to give the finished product properties such as flexibility or toughness (Life Without Plastic and Mama Mundo Inc., 2013). The shelves of sporting goods stores and general retailers are lined with bottles that market BPA free, but that isn’t enough for some consumers. BPA free plastics still contain chemicals that can interfere with normal human functions. Many of the chemicals in the plastics are not know because they are considered proprietary information by the manufactures (Terry, 2011). With so many unanswered questions about the safety of plastic a market niche has developed consisting of consumers looking for alternatives to plastic water bottles. One material that has promise is stainless steel. Stainless steel water bottles do not require linings made from plastics such...
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...The 1970s, was a decade for artist to speak and become popular. Art in the 1970s included Feminist, Performance, and Graffiti art. Along with art in the 70s, other events were also taking place at this time. The opening of Disney world in Orlando, the banning of cigarette advertisements, and the Feminist art movement. The 70s were a time full of drastic measures, and bold movements. In the 1970s, America was getting bold and creative this led to multiple things . The Feminist art movement started in the late 60s, and continued on through the 70s. “Feminist artists sought to change the world around them through their art, focusing on intervening in the established art world, the art historical canon, as well as everyday social interactions (Ditolla).” In 1970, President Richard Nixon signed a contract banning the advertisement of cigarettes on TV and radio. “Studies as early as 1939 linked cigarette smoking to higher incidences of cancer and heart disease and, by the end of the 1950s, all states had laws prohibiting the sale of cigarettes to minors ( Nixon signs Legislation).” Disney World, ‘Where there's always a great big beautiful tomorrow,’ opened on...
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...Georgia. While this particular advertisement was a billboard, that feature an overweight young girl with the words “Warning its hard to be a little girl if you are not”. Seeming a bit harsh and insensitive to many feelings of parents and children who have seen that advertisement, it was created to raise awareness of childhood obesity. By shocking those who see the advertisement into at least noticing that there is a problem with obesity in the state of Georgia. An Advertisement created to target parent, mainly to those of obese children. It was intended to wake parent in the state of Georgia up, and stop being in denial about the size of their children, and the real underlying health issue that are being created. The ad itself may have created an opposite appeal to was desired by the Children’s Health campaign. With such n controversial advertisement, many complaints about how insensitive the advertisement was. Many were just saying that basically there is a way to raise awareness and the particular rout that was chosen was not actually the right way. While others agreed with the way the chose to shock people into realizing that yes there really is a problem with obesity that could lead to many other problems with my child’s future. The image is uses color red on a black and white image to grasp attention. Using a large bold font with the word “warning” written across the front. It is almost as if this was message about something being imminent danger. The use of the color red...
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...“Babycantwait.com”, whose purpose is raising awareness of statutory rape and bringing sexual health information to the youth. This advertisement is important because it is giving the youth helpful information. This advertisement is successful/effective in delivering this message because it is giving these teens and parents information about healthy relationships and statutory rape. When you first look at the photo it shows a young girl around the age of 11-13 with a frightened expression on her face, who appears in middle school and she is standing in a semi dark hallway in front of lockers with a book bag on with the a snake wrapped around her. The picture has words in the middle saying “What Kind Of Man Preys On...
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...audience. Advertisements have the power to manipulate its audience to comply with whatever is being demonstrated. Cigarette companies have been infamous for selling their product by “targeting every conceivable consumer niche”, even if the health risks that come with smoking had already been released to the public (Shaw). These cigarette companies not only deceived its audience, but they also lured more people into buying their products buy stating that the “majority of people smoked” and that is “ socially acceptable” to smoke cigarettes (Shaw). Advertising has also been used to convince the consumer that certain luxuries are in fact necessities when in reality the product is clearly not a necessity. Many products today like teeth whiteners or toilet fresheners have been made a necessity by advertisements when clearly the product is a luxury (Day). The effects that advertisements can have on its consumer is evidence that, regardless of negating the influence of the advertisement, advertisements influence and/or manipulate the consumer to desire the acclaimed product. Whether desired or not, advertisements are scientifically proven to perforate the subconscious level of the human brain. Advertisements are designed to have an effect while being mocked, depreciated, “and all but ignored” (Schrank). An individual who is oblivious of an advertisements claim is the one who is most susceptible to the advertisements attack. All of the components that make up an advertisement are...
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...Government should make posters available everywhere in India warning the public about the dangers of cigarette. Educating them on the various diseases such as cancer, stroke, coronary heart disease, tuberculosis, premature death and many others which are related to tobacco consumption. Also there should be tax increment in all companies producing risky products to the detriment of citizens. This is because tobacco is not the only health hazard product available in the nation but other products such as firearms, pharmaceutical products which are in the market but nothing is said about their effect. Government should sensitise parents to expose the effects of smoking to their children, so that even if you they watch such advertisements, they will no longer be persuaded. Smoking should be prohibited in public places like in schools, bus stations, restaurants, churches, and so on. Nevertheless, I advise the government to create job opportunities with good pay packages in case tobacco companies close down, they will not suffer. Last but not the least, I will encourage the government to trace the source of the raw materials and destroy. Because if the source...
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... Page 1. Introduction ………………………………………………………………… 3 2. What are semiotics? …………………………………………………….. 4 3. The three orders of significations ……………………………………… 4 4. Advertisement analysis ………………………………………………….. 5 - 9 4.1. Pleasures by Estee Lauder image ……………………………. 5 4.2. Connotation ……………………………………………………… 7 4.3. Denotation ………………………………………………………... 7 - 8 4.4. Myth ……………………………………………………………….. 8 5. Conclusion ………………………………………………………………… 9 6. Reference list ……………………………………………………………… 10 In this essay one will discuss the analysis of semiotics of the perfume Pleasures by Estee Lauder advertisement touching on the connotation, denotation and the myths that are employed in the advertisement presented to the viewer or the person that the advertisement is intended for. One will examine the advertisement in terms of their status as signs, whose subordinate meanings not only give an impression that is positive to the product, but will also be compatible with, and harmonizing to the feminine context in which they were situated. Although the advertisement may not physically represent the product, it provides an important iconic representation of both the product and what the product should stand for. The examination will strongly focus upon the advertisements’ photographic imagery, and the ways in which this imagery generates the appropriate signified concepts or emotional overtones. Semiotics is not widely institutionalized as an academic...
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...use, especially smoking has been attributed ample health conditions. World Health Organization identifies tobacco use as a core concern for public health, being one of the enormous threats to public health in the world. Despite the existence of public awareness programs, tobacco use continues to impact on our society economically, socially, and health wise. Therefore, it is time to introduce a more appropriate approach of passing the message to the peoplethat will complement the existing policies. The policy deals with cigarette packaging, where advertising images should be removed from cigarette packets and replaced with images passing health messages. Discussion Currently, cigarette manufacturers use the cigarette packet for advertisement, brand promotion, and some section for health message. Arguably, the health message section is often micro or impulsive to convey the strong health message to the public. The World Health Organization, 2015, reports that tobacco use contribute directly to the death of approximately 5.4 million people worldwide every year. This is a significant number of people dying, yet such deaths can be averted or controlled. Center for Disease Control and Prevention indicate...
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...The reason this advertisement was put out to the public are for two major reasons.The first reason the ad was put out to show how easy it is for a child to find a banned book.If the child is able to to get their hands on a banned book ,then how easy would it be for them to get their hands on a semi-automatic weapon if the weapons were illegal.The second reason this ad was put out to show the dangers of allowing your child to hold a dangerous in their hands.No parents wants to see an image of their child holding a dangerous weapon in their hand or the possibility hurting themselves or...
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...Will meets a young man named Hal Weyman and they become good friends. Hal |the Earth. | | |Weyman develops a strong relationship with the Hutchensons and visits them to read Will’s letters while he is |-Shows the distance created by industrialization | | |still at the school. Hal receives a telegraph notifying him that Will died in a drunken car crash, and Hal and the|and cities. | | |narrator travel to the Hutchenson household to bare the bad news. The Hutchensons are so distraught with the news |-Portrays the dangers of the cities (drinking, | | |that in order to cope with their loss, they proceed to plant corn in their nightgowns in the middle of the night. |parting, ect.)...
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...Childhood obesity conclusion. Childhood obesity continues to grow at an unprecedented rate in America. Large corporations have been targeting children daily with advertisements for calorie dense, un-nutritional foods, snacks and drinks. They have spent upwards of $10 billion dollars per year targeting children and teenagers. Excessive television watching is a strong catalysis to obesity in children and teenagers. Excessive television viewing leads to an increase in food consumption and a decrease in physical activity. The government has already placed limits on how much these companies can advertise to children. Government regulations will not stop the obesity epidemic in America. These regulations have currently proven ineffective. We must take a new approach and educate our children about the dangers of fast food and an un-healthy diet. In a perfect world, corporation should be obligated to adjust their business and advertising models and do whatever it takes to keep our youth healthy, active and productive. The same regulations that prevent unlimited advertising of unhealthy foods to youth, always mandate a requirement for healthy and productive advertisements for broadcasters. If we wish to protect the health of our youth, we must prevent all advertisements of unhealthy and energy dense food to children and promote a healthy active life style. Government and business companies are not going to solve Americas childhood obesity problem. We as a society need to drastically...
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