PROMOTIONAL EFFICIENCY AND THE INTERACTION BETWEEN BUYING BEHAVIOR TYPE AND PRODUCT PRESENTATION FORMAT – EVIDENCE FROM AN EXPLORATORY STUDY Franz-Rudolf Esch, Joern Redler and Tobias Langner Justus-Liebig-University Track: Personal Selling and Sales Management Keywords: sales promotion, planned purchases, unplanned purchases, impulse purchases, POP-displays Abstract We report the findings of an exploratory study on the interaction between buying behavior style and product presentation. The results
Words: 3364 - Pages: 14
Drexler’s World Famous Bar-B-Que is a family owned business and was established in 1940. The restaurant is family run with Mrs. Scott as the influence behind the strong culture of the organization with values of honesty, hard work, treating people with respect, and her belief in God. Drexler’s Bar-B-Que is located in an economically disadvantaged Texas neighborhood and is well known for giving back to the community. They have sponsored soft ball teams, camp outs for locals, amusement park admissions
Words: 797 - Pages: 4
and while there can be a certain cost expected when upgrades are implemented, it is a relatively small price to pay to remain competitive in today’s market. Questions have arisen about the current network and ways to improve the efficiency and effectiveness of our network system. The following problems have been researched and addressed in the following pages: 1. Toll charges are currently being applied to communications between Los Angeles (LA) and Miami offices 2. Network upgrade
Words: 645 - Pages: 3
INTRODUCTION TO BUSINESS OPERATIONS 1. WHAT IS DIFFERENCE BETWEEN EFFICIENCY AND EFFECTIVENESS IN OPERATION? What is Efficiency? Efficiency is the amount of resources used by a business per result unit. It used to measure savings for reaching a company’s goals. Efficiency in operation focuses more on the internal aspect of the company it describes the percentage of possible output that is actually achieved. Efficiency helps organisation performances by increasing productivity when organisations
Words: 2871 - Pages: 12
and Autocratic. b) Evaluate how this model can be applied to identify study and review patterns of management behaviour. Question 3 a) Explain how your effectiveness as a manager is measured at Easynet, and identify at least one other possible measure that could be applied. b) Explain the difference between effectiveness and efficiency. c) Discuss how each of the three management styles can help you to be more or less effective or efficient as a manager. Question 4 With reference to
Words: 3348 - Pages: 14
CHAPTER 1 INTRODUCTION Background of the Study Taxation is one of the natural powers that every sovereign state possesses. It is the one wherein the state gets its funding to enable the government to discharge its appropriate functions. Every member of the society is obliged to pay taxes in order for the state to pursue its proposed plans where the citizens will get benefit from. Through taxation, manpower needed for economic development is supplied and the gains of such undertaking are expected
Words: 5084 - Pages: 21
new HR employee will need to be trained by someone who may or may not know the process. Teaching new hires an inefficient process can introduce repeatable errors and decreases our overall effectiveness. Increasing HR Processes Efficiency The team wanted to find ways to improve process efficiency and effectiveness across subsidiaries. To start, the HR team needed to understand current business processes at each subsidiary and be able to discuss them, which they achieved by diagramming them using Visio
Words: 321 - Pages: 2
make a purchasing descision. 7. Which metrics could Amazon use to assess the efficiency and effectiveness of its website? Ans: Efficiency: It uses following metrices for efficiency: *Throughput: It brings its proficiency infront of customer in time. *Transaction speed: Transaction of the customer is done very fast *Availability: Everything is available here. The following metrices are used for effectiveness: *Customer satisfaction: Satisfaction of customer is their main motto. *Conversion
Words: 340 - Pages: 2
significant improvement in operational outcomes. Supply chain management, in particular, can improve the efficiency and effectiveness of a health care organization in numerous ways. Tan explains that, the goal of supply chain management is to, improve quality of the information flow within an organization while simultaneously reducing cost and delivery time, and to gain efficiency and effectiveness in information flow with people outside of the health care organization, such as vendors. When I was
Words: 322 - Pages: 2
Role of Manager: (select any manager (marketing/general/ finance)) 1. Briefly, describe the requirements of the job. Include formal requirements (such as those that may be detailed in a position/job description), and less formal requirements (for example, particular personality characteristics you think are important). 2. Identify (list) other individuals or groups from inside and/or outside the organisation with whom you interact who are important to your job. These could include
Words: 456 - Pages: 2