including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best
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Maintain / improve operating margins, already substantially above industry averages • Establish strategic advantage in emerging markets e.g. China • Make the transition from a manufacturing to a service organization • Reorient Otis to a customer-centric organization • Employ technology to provide an information advantage over service company competitors Competitors FedEx, UPS, Procter & Gamble, Other Supply Chain Companies like The Wheels Group and Exel plc. Decisions
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THE EXTERNAL AND INTERNAL ENVIRONMENTS If managers in the airline industry are going to run their organizations efficiently, they have to understand the external environment confronting them, anticipate how changes in the environment might affect the profitability of their airlines, and take appropriate actions. These actions might include reducing capacity as demand declines, purchasing more fuel-efficient jets, avoiding price wars with low-cost airlines if possible, and reducing labor costs. At
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Resource Based View A question summarizing RBV approach. Definition The resource-based view (RBV) is a model that sees resources as key to superior firm performance. If a resource exhibits VRIO attributes, the resource enables the firm to gain and sustain competitive advantage.[1] What is a resource based view? RBV is an approach to achievingcompetitive advantage that emerged in 1980s and 1990s, after the major works published by Wernerfelt, B. (“The Resource-Based View of the Firm”), Prahalad
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Instructions on Assessment: Syndicate Group Follow the brief given in each case and prepare a presentation for each company. You should carry out your own research using academic journals for theories as well as market reports etc for external analysis. Every group member should contribute to the presentation, which should be about 20 minutes (2-3 mins/participant plus 5 – 10 mins for questions) and include the use of one or two PowerPoint posters. Note: that each member of the group should be
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the expected net proceeds from each alternative? (Exhibit A & B)8 As Stanley Stewart, what sales proposal would you recommend? How would you pitch it to the board? How would you market it to the potential investors/acquirers? 9 . * AGI strategic intent is to divest Amtelecom Communications, a wholly-subsidiary of AGI, in order to increase value for AGI shareholders. * AGI board unanimously approved to market off the business, but it subject to three conditions; * Retirement of
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What is Competition? 1-1 “Without a strategy the organization is like a ship without a rudder.” Joel Ross and Michael Kami 1-2 Thinking Strategically: The Three Big Strategic Questions 1. What’s the company’s present situation? 2. Where does the company need to go from here? Business(es) Buyer to be in and market positions to stake out needs and groups to serve to head Direction 3. How should it get there? A company’s answer to “how will we get there?” is
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context business intelligence: refers to applications and technologies that are used to gather, provide access to, and analyze data and information chief info officer: is responsible for overseeing all uses if info technology and ensuring the strategic alignment of info technology with business goals and objectives chief technology officer: responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology chief security officer:
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conduct a SWOT analysis to determine internal and external strengths, weaknesses, opportunities for growth and trends in the market place. Once the SWOT analysis is complete, it can be reviewed and evaluated to determine areas that the company can create value and sustain competitive advantage through business strategy. In order to sustain the created value and competitive advantage, companies must set measurement guidelines and assess how effective those guidelines are in measuring strategic effectiveness
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B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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