PR-Dossier Coca-Cola Belgium Financiële communicatie – investor relations http://www.cokecce.com/pages/homeContent.asp http://www.corporatereport.com/CCE2010AnnualReport/ Corporate information Onze visie, waarden en codes Onze visie en waarden omlijnen waar onze organisatie voor staat en welke haar doelstellingen zijn. Samen met de gedragscodes vormen ze een belangrijke leidraad voor al onze medewerkers. De waarden van The Coca-Cola Company LEADERSHIP | The courage to shape a better
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Communication marketing: Coca-Cola Company. 1) HISTOIRE C’est en mai 1886 que le pharmacien Dr. John Pemberton fabrique le premier verre de Coca-Cola dans une simple théière. Cette boisson s’appelle la French Wine Cola qui est composée de vin mariani, de noix de kola et de damiana. C’est ensuite le libraire de Pemberton qui inventa le nom et le logo Coca-Cola afin de pouvoir commercialiser cette boisson dans sa propre pharmacie. Elle était servie pour
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many more. This yummy drink had people fooled for many years. Now soda is a big mixture of fake flavors, carbonated sugar water, and a big lake of acids and chemicals (Nocito,2013). Sodas ingredients used to be made with all natural flavors that were not only good for you, but yummy and satisfying as well. It was a blend of fruits and vegetables along with seltzer and herbs. It also contained syrups of all different flavors. No one could resist this bubbling drink. Containing only a pinch
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we’re simply forcing you to understand that you have to make the conscious decision to go from one cup to another cup.” This quote is from the Mayor of New York City, Michael Bloomberg, after putting into into legislation a ban of the sale of sugary drinks that are greater than sixteen ounces from restaurants, movie theaters, food stands and other sellers of that sort. The idea of the ban is simple, if people have smaller portions they won’t consume as much and therefore will cut down on obesity. Some
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impression that the government is using the taxes to prevent sins by the public, such as consumption of sugary beverages causing obesity and diabetes. Taxes shouldn't be put on sugary drinks for it is harming the poor, costing money and harming the companies of sugary beverages including soda products and sugar based drinks. To begin with, these soda taxes put on sugary beverages are harming and hurting the poor percent of society. ¨Poor households
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Cogavém | Agave ◦ Coconut ◦ Maqui Berry | | Cogavé is an all-natural, healthy, and effective energy drink. The product strategy is defined in this marketing plan. | | Chad Rodriguez, Alvaro Alvarez, John Paul Mejia, Sabrina Casillas, Huda Tanjung | 5/26/2011 | | Table of Contents I. Executive Summary 3 II. Company Analysis 3 Mission Statement 3 Company Location 3 III. Situational Analysis 3 External Market Environment 3 Economic Environment: 3 Technological
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final bottle drink to the market. The Coca-Cola Company was established in 1892 by Asa Candler. Besides the main product Coca-Cola coke, the company currently produces over 500 brands of other beverages and sells to more than 200 countries all over the world. Coca-Cola’s mission is to refresh the world, inspire moments of optimism and happiness and to create and make a difference. THE GLOBAL BEVERAGE INDUSTRY - The global beverage industry is made up of manufacturer of carbonated soft drinks, juices
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The global economy and closely tied emerging socio-factors continue to cause a decline in demand for soft drinks. This paper will utilize Porter's Five Forces Model and the PEST analysis to determine whether or not these external pressures have created an attractive industry (NAICS) and what barriers exist. According to Beverage Digest, the industry continues to consolidate as companies compete for fewer sales. This is a long-term positive for the industry as it decreases competition and gives
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MACRO ENVIRONMENT The Coca Cola Company and other organizations have their own weaknesses and strengths that can both affect the future performance of their respective business. Analyzing the future constraints is an advantage for the companies since they can identify the possible factors that tend to leave an impact on their business. PESTLE analysis is a popular method that focuses in the external factors of the business and the environment where it operates. PESTLE stands for Political, Economic
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maintaining costs low and margin at a good level, keeps the company at an edge to the market. Sales Forecast 2.5 Billion (2011) Statistics 98% of the words population recognise the coca cola brand 1.4 Million Drinks a day and millions of business partners 44% share soft drinks market Challenges Increased advertisement during the winter months such as Christmas. Due to the effect of low sales received compared to the summer period of high sales and promotions of events. High ratio of complaints
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