or campaign for its targeted publics so that there would be less risk of unintentionally offending other segments of the society. Public relations is also internal and external communication to inform or influence specific publics using press and media. Some public relations specialists work as full-time employees of companies, politicians, nonprofit organizations, or governments; while others work for PR agencies or as free-lance PR consultants that contract their services to clients (usually corporations
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Exam 1 Study Guide Chapter 1 Define advertising what are its key components? Discuss the roles and functions of advertising within society and business? Identify agencies, clients, and other key areas & roles in creating advertising? Explain the different types of advertising & when they are appropriate? What makes for effective advertising, how should it be measured? What changes are affecting the advertising industry? How is a bio profile used in agencies? Other than yourself
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MARKETING Competencies: 3013.1.1: Marketing Function - The graduate analyzes the global market to identify opportunities to gain competitive advantage through marketing activities. 3013.1.2: Customer Relationship Management - The graduate recommends customer relationship management practices for maximizing customer satisfaction and loyalty. 3013.1.3: Evaluating Feasibility and Profitability - The graduate evaluates the feasibility and profitability of new products and services within the organization
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interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships. The marketing department must be reinvented as a “customer department” that replaces the CMO with a chief customer officer, makes product and brand managers subservient to customer managers, and oversees customer-focused functions including R&D, customer service, market research, and
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there are larger causes to these eating disorders. It is no longer a psychological factor (brain chemical misbalance). There are greater forces that influence eating disorders such as the mass media, family, stress (sense of identity), community (peers/school), and negative body image (which links to mass media). It is important to know these contributions to eating disorders because, the more one knows about the various factors for an eating disorder, the easier it will become to treat these disorders
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Mass Communication and Para-social Interaction Donald Horton and R. Richard Wohl Extract from Horton, Donald and R. Richard Wohl (1956): 'Mass Communication and Para-social Interaction: Observations on Intimacy at a Distance', Psychiatry 19: 215-29 This is a classic paper which is very widely cited but hard to locate. It introduced the notion of 'parasocial interaction' between viewers and those whom they watch on the television screen. Although the paper is now very old it is useful to reflect
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ownership and control of a range of mass media • the theoretical perspectives on the relationship between ownership and control of the media Trends in ownership and control KEY POINT - Recent trends in media ownership and control suggest that the number of companies controlling global mass media has significantly shrunk in recent years. Bagdikian (2004) notes that in 1983, 50 corporations controlled the vast majority of all news media in the USA, but by 2004 media ownership was concentrated in seven
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aspect will not be passed from one generation to the next. Sometimes the function may be considered manifest (obvious) and other times it may be considered latent, or less obvious. A manifest function of prison is to protect society from dangerous individuals. A latent function of prison would be to provide jobs to people in rural areas, who otherwise might be unemployed. They believe that society depends on these functions to serve its people, and has a macro view of sociology. Functionalist perspective
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The Media and its responsibilities Introduction to Ethics and Social Responsibility (SOC120) Aron Scott Instructor: Shelia Farr June 1, 2015 There has been a lot of controversy as of late surrounding the media’s focal topics and its responsibility to the public. According to Keith Davis, “Social Responsibility is the obligation of the decision maker to take decisions which protect and improve the welfare of the society as a whole with their own interest.” However, the simple function that
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that topic. o Animal experimentation o Outsourcing o Media violence Identify if the topic you chose—as presented by both articles—is a problem or an issue, and explain what makes it a problem or an issue. If you believe the articles present both problems and issues, identify and explain what the problems are and what the issues are. The article I chose to discus was the Media violence topic. I believe that this topic is an issue. I believe it’s an issue
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