desired figures for sponsors to partner with. With golf alone, Woods helped Nike reach figures of over $650 million in products sold (CBS/AP, 2009). Other major sponsors that Woods partnered with included Accenture, AT&T, PETA, Gillette, and Gatorade. Each of these nationally and globally know companies decided to end their endorsement partnerships with Tiger Woods in the weeks and months following the post-Thanksgiving incident and increasing marital issues. The only sponsor that has continued
Words: 3287 - Pages: 14
Michael Jordan vs. Kobe Bryant COM/155 July 8, 2012 Oksana Vorobieva In today’s generation of basketball superstars, there is one distinguished player, Kobe Bryant that holds a reflection to another known superstar, Michael Jordan in his ability to play the game, offensively and defensively; however, they differ in their overall performances. Although sports fans attempt to compare the two players, many will agree that Michael Jordan carries the best offensive and defensive numbers, while
Words: 1322 - Pages: 6
COMPETITION IN THE BOTTLED WATER INDUSTRY This Case analysis basically shows the emergence of bottled water industry, different strategies being taken by the main competitors (PepsiCo , coca-cola, Nestle ) and other sellers to sustain in market during period from 1998 to 2003. Till 1990 was a prestige product in US. Booming business with 38 billions gallons of annual sales in 2003 & 10% growth between 1998 and 2003 United states the world largest market(from 1998-2003
Words: 1166 - Pages: 5
successful companies of consumer products. Enormous awards have gone in the worlds. In 2009, Pepsico is ranked 175 in the Fortune’s. 18 brands out of its series boast an annual sales volume of over 1 billion USD, including Pepsi-Cola, Mountain Dew, Gatorade, Lay’s, Diet Pepsi, Tropicana, Doritos, Lipton Teas, Quaker Cereals, Cheetos, 7-UP, Ruffles, Aquafina, Mirinda, Tostitos, Sierra Mist, Walkers, Fritos. In addition, PepsiCo entered new markets including Japan and Eastern Europe. However, the
Words: 1314 - Pages: 6
successful product lines, global offerings, and the 1965 merger between Pepsi-Cola and Frito-Lay. "PepsiCo, Inc. is one of the world's largest food and beverage companies. The company's principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices, Quaker Foods" (PepsiCo, Inc., 2007). As a result, "PepsiCo's success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people"
Words: 1190 - Pages: 5
EXECUTIVE SUMMARY The following Marketing plan is about the introduction of a new innovative product by Pepsi which is named as “Aloe Tea”. This will be a convenience product which will be readily available to quench the thirst of our customers and will also give the nutritional benefits of Tea. The main characteristics of this product will be the hot and cool nature of the product i.e. it can be served as a hot drink as well as an iced drink; in both ways it will give the same satisfaction
Words: 5677 - Pages: 23
Pepsi Co understands what is entailed to being an authoritative incorporated citizen it’s not only doing the correct thing that counts, but doing the correct business thing. PepsiCo’s has set their mission to becoming the world’s leading consumer product company with a focus on convenient foods and beverages. PepsiCo’s visions programs set in place with a focus on environmental stewardship, activities to benefit society, and a commitment in building shareholder value by striving to become a credible
Words: 1392 - Pages: 6
For years, there has been research supporting the implementation of enhanced recovery (ER) processes into the care plan for surgical patients.1-7 By definition ER care protocols are multidisciplinary evidenced based recommendations that have been bundled together to improve surgical outcomes.1-7 Positive ER outcomes reported in the literature are decreases in length of stay in hospital, complication rates, use of analgesia, cost for patients as well as increases in patient comfort, satisfaction and
Words: 1337 - Pages: 6
One Night at a Frat Party When some tells you about their night, and how they went to a frat party, most people have an image that pops up in their heads. You might see a bunch of scantily clad girls dancing around, a group of brothers at the house watching, or maybe even a bunch of people playing drinking games. Well I’m here to tell you that you’re in fact correct in your assumptions… for the most part. This past Friday I was invited to attend a fraternity party at the Delta Sigma house on
Words: 1406 - Pages: 6
labor sweatshops” and “discrimination in providing health care benefits to workers.” In addition, the beverage industry has been flooded with competitors introducing new soft drink products, such as Pepsi, along with soft drink alternatives, such as Gatorade, bottled water, fruit juice, and energy drinks. Coca-Cola has faced the challenge by introducing new beverage brands including Sprite, Fanta, Minute Maid, Simply Orange, Fresca, Vitamin Water, Smart Water, Odwalla, and Powerade. In light of the obstacles
Words: 1433 - Pages: 6
