states—should describe the value an organization provides to its customers through its products and services. There are three kinds of value propositions: all benefits, favorable points of difference and resonating focus. Further, there are three generic value propositions themselves: operational excellence, customer intimacy and product/service Innovation. Main Thoughts: The centerpiece of a good strategy is a well-crafted value proposition. A firm’s value proposition articulates the value that
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manage manufacturing in 7 countries and distribution in over 100. IMS Health estimated that Ranbaxy is among the top 100 pharmaceuticals in the world and that it is the 15th fastest growing company. By 2012, Ranbaxy hopes to be one of the top 5 generics producers in the world, and it consolidated its position with the purchase of French firm RGP Aventis in 2003. Ranbaxy also has higher aspirations, however, “to build a proprietary prescription business in the advanced markets.” To this end, it keeps
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marketing by the Food and Drug Administration gives the innovating company a monopoly on the sale of the drug. A monopoly means that the company appropriates or increases its returns by charging a high price for the drug. At the expiration of a patent, generic versions of the once patented drug can be then marketed. This significantly drives the price down and increases the use of the drug. In the United States, patent infringement litigation has undergone a substantial increase the last decade. In addition
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and how they affect the consumer. Why would the drug maker want to stymie generic competition? Explain. One of the main reasons that a major pharmaceutical company would attempt to stymie generic competition is of course loss of revenues. The generic brand often times provides the same level of benefits but at a much lower costs, therefore the drug maker would lose million of dollars potentially by allowing the generic product equal opportunity. Another reason is that the cost of developing
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OUTPERFORM NOVARTIS Switzerland – Market price at 11/30/2015 closing price: $90.43 DEVAUX Paul, MÉAR Germain – 11/03/2015 Activities: Novartis is the number one pharmaceutical company in the world regarding sales: $47,101 million in 2014. Its headquarters are in Basel, in Switzerland. This company was born from the merger of Ciba-Geigy and Sandoz in 1996. Those companies are both Swiss company with a great history in this sector. The merger of J.R GEIGY LTD and CIBA also formed Ciba-Geigy
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International Legal and Ethical Issues in Business Abstract In this assignment, we will review two scenarios of business practices and how these practices influence consumers. We will also explore antitrust laws and the fact that they were established to protect consumers and businesses from anti-competitive business practices. The foundation of a dynamic economy is free and open trade. The benefits of lower prices and higher quality products or services is done through aggressive
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1. Overview of Pharmaceutical Industry The pharmaceutical industry faced significant growth during the last decade with companies such as Merck, benefitting from a lack of competition, no comparable substitute products or generics and consumers who were at the mercy of the pharmaceutical companies. However, in the
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Porter's 5 Forces Analysis • Threat of New Entrants. Because the biotech industry is filled with lots of small companies trying to hit the jackpot, the barriers to enter this industry are enough to scare away all but the serious companies. Biotech firms require huge amounts of funding to finance their large R&D budgets. Having ample cash is one of the biggest barriers, so when interest rates are low, or the equity markets are receptive to initial public offerings, the barriers are lower. Specialization
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involved and how they affect the consumer. Why would the drug maker want to stymie generic competition? Explain. One of the main reasons that a major pharmaceutical company would attempt to stymie generic competition is of course loss of revenues. The generic brand often times provides the same level of benefits but at a much lower costs, therefore the drug maker would lose million of dollar potentially by allowing the generic product equal opportunity. Another reason is that the cost of developing a
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1. generic injected drugs, which are the workhorses of hospitals but are difficult to make and produce little profit for drugmakers. The shortages are caused primarily by problems with sterility and other serious issues that have led to shutdowns of production lines and occasionally entire factories. In addition, consolidation among generic drug manufacturers, as well as manufacturers deciding to end production of marginally profitable drugs, has led to decreased capacity. That means when one manufacturer
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