Journal of Intelligence Studies in Business JISIB is a peer review no-fee Open Access Journal. The journal publishes articles on topics such as Market Intelligence, Business Intelligence, Competitive Intelligence, Scientific and Technical Intelligenceand Geo-economics and their equivalent terms in other cultures. E.g. Intelligence Èconomique in France, Omvärldsanalys in Sweden or Konkurrenz-/Wettbewerbsforschung in Germany. This means that the journal has a managerial as well as an applied technical
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DISCUSSION QUESTIONS 1. Which aspects should be considered when making a decision on brand extension? How to define values that could be transferred to new versions of product? Companies adopt the brand extension strategy in order to facilitate the entry into new categories, as build a strong brand is a lengthy and expensive process. So the new product hits the market with the certification of a brand already recognized by the public. In this way while the brand transfers its credibility into
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innovation, | |Was broadening of Ducati’s traditional niche the right move? |speed, and death” | |Should Ducati attack Harley Davidson’s niche with an interpretation of a cruiser? ** Ducati’s |Cruisers are big motorcycles with an upright riding position. Design emphasized styling over comfort and | |unexplored market segments include Off Road/Dual Purpose, Cruiser
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VIDEO GUIDE Advertising: Principles and Practice, 8th Edition Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with
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innovation, | |Was broadening of Ducati’s traditional niche the right move? |speed, and death” | |Should Ducati attack Harley Davidson’s niche with an interpretation of a cruiser? ** Ducati’s |Cruisers are big motorcycles with an upright riding position. Design emphasized styling over comfort and | |unexplored market segments include Off Road/Dual Purpose, Cruiser
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Motorcycle Gangs: From Outlaws to Any Joe Throughout history any person that rode a motorcycle was considered an outlaw or some sort of bad ass. The beginning days of motorcycle gangs weren’t the everyday Joe that had a nine to five job. These people were in their own class and were feared by anyone that crossed their path, but times have changed. Now anyone can ride a motorcycle without being labeled as a deviant outlaw. From the 1950 to today, the world has changed their perspect on a person
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close to home for me. Personally speaking, I am a university student who is seeking a professional career and I do have piercings and tattoos. I have experienced workplace stigma. In a recent sample at a university has found that seventy percent of women and twenty percent of men had body piercings of some type and more that a quarter had tattoos” (Bill). The information obtained from this article concludes many people with tattoos have ambitions and dreams just as big as everyone else. Ink does not
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selling a relationship. They “connect” with their customers. They engender emotional loyalty. They go beyond transactions and establish true differentiation and value in the customer’s mind. Power brands like Southwest Airlines, MTV, Starbucks, Harley-Davidson, ESPN, Victoria’s Secret, IKEA, Nickelodeon, Disney, Martha Stewart, and Target … and up & comers such as JetBlue, REI, Sephora, and American Girl … deliver visionary and well-conceived “experiences.” They’ve reinvented otherwise intangible, commodity
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Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion
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Describing: a. Where was the photograph taken? i. This photo was taken in India and it looks like it is in a hospital or a doctor’s office. b. Look at the subject matter and describe it as clearly as you can. Are there people in the photograph? Is it a landscape? Does it show the country or the city? List as many facts as you can. ii. Even though the subject is so small, the baby is a boy and you can see the parents how happy they are because boys are more desired. The
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