Strategic Audit of Harley-Davidson Current Situation A. Current Performance 2008 ❖ Revenue 2008 $5.59 billion down from $5.73 billion in ❖ Net Income $654.7 million down from $933.8 million i ❖ Earnings per stock share $2.70 down from $3.74 in 20 ❖ Motorcycles sold 303,470 down from 330,619 in 2007 http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949 B. Strategic Posture * Mission ❖ We ride with our customers and apply this deep connection
Words: 2610 - Pages: 11
Case Study on Harley Davidson in 2004 The Strategic Situation of the Harley Davidson Harley Davidson is a 105 year-old company that was originally established by neighbors Arthur Davidson and William Harley; it is obvious that the name of the company was derived from the name of the two founders. Harley Davidson is into the industry of motorcycle. The growth of the said industry started from different developed countries such as the United States, France, Germany, Spain, France as well
Words: 1832 - Pages: 8
1.0 Environmental Appraisal Analysis Environment refers to factors that can affect Harley Davidson’s directly or indirectly Kotlar and Armostrong (2011). For environmental analysis, Top-Down Approach will be followed. First, Harley should consider macro factor that can influence marketing plan. These will be evaluated with PESTEL analysis. Second, the company has to take insight on motorcycle industry of UK to examine competitiveness and long-term business prospects (Elliott, and Patton,1996)
Words: 1813 - Pages: 8
------------------------------------------------- Harley-Davidson Question 1: What are Harley-Davidson’s current sources of competitive advantage? The challenge for a marketing strategy is to achieve sustainable competitive advantage. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and services that justify higher prices. At present, Harley-Davidson has a number of sources of competitive
Words: 4842 - Pages: 20
Harley Davidson realized that motorcycle riders were not only aging, but the percentage of female customers has been increasing over the last few years. They knew the changing demographics could affect sales and saw the need to tap into their new audience to maintain demand. Also they buy HD is from friends or relatives. The reason why female follow brands are they are unconscious about the symbolic reason or would not want to admit them. Beside following brands to win prize and find discounts
Words: 346 - Pages: 2
MEMORANDUM To: Chief Operating Officer From: Organization Consultant Date: 28 March 2011 Subject: BRIEFING ON THE HARLEY DAVIDSON TOUR INTRODUCTION Having attended the group tour on the Soft ail facility of Harley Davidson on March 3rd, a world class manufacturer of motor bikes, I would like to highlight my findings as follows FINDINGS The company is making changes in terms of standardization, employee empowerment, and use of state of the art technology and focusing on the safety of
Words: 564 - Pages: 3
24/04/2016 24/04/2016 Elodie Ruetsch, Namita Goel, Mikail Onder, Astha Bhatia, Arjundev Singh Wadalia Institute of Management TEchnology Dubai Elodie Ruetsch, Namita Goel, Mikail Onder, Astha Bhatia, Arjundev Singh Wadalia Institute of Management TEchnology Dubai Customer Retention Customer Relationship Management Customer Retention Customer Relationship Management Table of Contents I. Introduction 2 II. New Trends in Customer Retention Strategies 2 III. Technology: Resolving
Words: 5465 - Pages: 22
ethics. This paper highlights the importance of Total Quality Management as it relates to business ethics, the value-chain, and regarding executional and structural cost in four scenarios. The four scenarios discuss HighTech’s COO ethical issues, Harley Davidson’s value-chain, Bikes.com executional cost drivers, and Food Fare’s structural cost drivers (Blocher, et al., 2013). All are techniques in which management creates policies and procedures that will guarantee that their products and services
Words: 1241 - Pages: 5
Kotler 1. Define Marketing and Outline the steps in the Marketing Process? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The steps in the marketing process are: Situation analysis → Establishing objectives → Selecting the target market→ Developing the marketing mix → Implementation and control. 2. Why
Words: 2082 - Pages: 9
2 Introduction •Harley Davidson’s (HD) heritage is symbolic of the American dream •HD’s unique potato-potato-potato sound created by its famous V-twin engine is still a trend among riders •HD was formed in 1903 in the Davidson family’s backyard •During both World War I and II, HD’s contribution to U.S efforts increased its sales and popularity in US and became a prominent symbol of so called American Dream •HD operates in two segments that are financial services and motorcycles and related
Words: 2150 - Pages: 9
