Harley-Davidson/Ducati Case Study November 20, 2013 Question 1 Ducati: Ducati is an Italian motorcycle manufacturing company that is renowned for its high performance and stylish motorcycles. Ducati is committed to racing competitions, state of the art design, style, and most importantly, an immense passion for bikes. Ducati has created a strong bond with its customers, beginning on the racetracks and spreading worldwide. Ducati builds high performance bikes for bike enthusiasts, known
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Schuler Jan.12 2016 Harley-Davidson Case Study Report Harley-Davidson was found in 1903 by William S. Harley and Arthur Davidson,it is an iconic American motorcycle company. Harley-Davidson has been a publicly traded firm since 1987.It has two primary divisions:Motorcycles and Related Products and Financial Services,the company has been survived for over 100 years, it focused on it’s product and strategy. It has below external environment threats. Harley-Davidson product are considered as
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Research Paper: Harley Davidson The Harley Davidson Corporation has been dominating motor cycle industry for many decades. At this point, it continues to have a very strong identity in the American market as one of the most trusted motor bikes. The mission statement of Harley Davidson Corporation is “We ride with our customer and apply this deep connection in every market to serve to create.” Background: (Startup and History) Harley Davidson started off with when William S Harley completes a draft
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Second, Harley-Davidson is challenged to effectively specify its target market a first step to appropriately serving that market’s needs. Historically the firm's target market has been males between the ages of 19 and 55, However, in the middle decade, Harley-Davidson has pursued younger riders and women as a means of expanding its target customer segments. But expanding the segments the firm serves with its products is not a risk-free decision or choice for the firm to make in that serving others
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consumer this is an advantage because it allows them to shop for what they feel is the best product out there. However, for industry leader Harley-Davidson, it could be the cause of much worse. While Harley-Davidson has been in business since the early 1900’s, even this motorcycle giant has its shares of ups and downs within in the industry. Currently, Harley-Davidson is faced with problems such as how it can maintain its unique position as a heavyweight motorcycle manufacturer in North America, what
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The experiential meaning of Harley Davidson’ by Schembri, S. This article talks about the experiential aspect of branding, and how it can be more powerful than the product itself for some companies. The author studies the community surrounding Harley-Davidson motorcycles in Australia, and the lifestyle that comes with the brand loyalty displayed by many Harley-Davidson owners. She explains the method with which she is studying the “experiential meaning of Harley-Davidson”, and then begins to talk about
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Q1. How would you characterize HD’s core challenge as of the end of 2005? Is there decision criteria? Harley Davidson core challenge relates to an aging customer group, a strong association with boomers making the brand harder to sell to the younger generation. In general the stronger the brand is with the older generation, the weaker it is with the younger generation. Harley will need to take measure to reach its younger customers while maintaining growth in its traditional segments. As a result
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Despite their conception in 1903, Harley-Davidson and the motorcycle industry as a whole didn’t really take off until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves supplying almost 90,000 motorcycles for the U.S. military during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation known as the "baby-boomers" quickly
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October 14, 2015 Case 1: Harley Davidson 1. If I were CEO of Harley Davidson I would compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales. Harley’s first export was the U.S. and that was a great start. Later on Harley expanded into European countries and Japan. A great disadvantage with that was that Harley wasn't exposing the product to the rest of the world. Another disadvantage harley had when it was just starting
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First and foremost, Harley-Davidson done a good job for its Harley Owners Group (H.O.G) program by giving a one year free H.O.G membership to their customers, this program would make the new members active with their Harley and keep the company close to its customers. In the subsequent year, if they renewed their membership, the members could continue to enjoy various discount and benefits such as invitations to events, for example short rides, major destinations rides, charity functions as well
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