audience development needs, highlighting the musthave tools, offering information on the process and flagging up possible pitfalls. It is a big topic, so there are also handy references to more reading you can do. What do we mean by audience development? Definitions Don’t get bogged down in definition, but use the common themes from these examples to establish the fundamental principles. What matters is how you apply audience development tools to the work your organisation does and - most importantly
Words: 3571 - Pages: 15
Executive Summary We are glad to be of services to the Hong Kong Tourism Board (HKTB) - formerly known as Hong Kong Tourism Association, in presenting this consulting report on promoting Hong Kong as the “City of Life” and persuading the visitors from Mainland China to visit Hong Kong In this report, we will base on the two-year major promotional tourism campaign “City of Life: Hong Kong is it!” which launched by the Hong Kong Tourism Board (HKTB) in April 2001 to showcase to visitors from
Words: 2847 - Pages: 12
Activity Based Management Activity Based Management Executive Summary: Management practices and methods have changed over the years and the organizations are moving to managing vertically to managing horizontally i.e. to move from functional orientation to horizontal orientation. TQM, JIT, BPR are all examples of horizontal management improvement initiatives. However management systems have lagged significantly in tracking and providing information about the horizontal aspects of
Words: 3759 - Pages: 16
Assessment 1 Research & report Assessment 1 Research & report A1 Introduction and Description. I am doing my assignment on a working Buffet Luncheon with donations for Legacy at my workplace, Daly Officers Mess, Lavarack barracks, Townsville. A working buffet lunch means it is done during work times over an extended lunch period from 12pm to 2pm. Legacy is a charity that supports Australian Defence families. As this is a working lunch, no alcohol is permitted to be purchased
Words: 2762 - Pages: 12
these areas and subsequently provides an assessment for them based upon the criteria of proper implementation, measurable impact, magnitude and fit with the organization’s business. In forming the assessment, quantitative data has been taken wherever possible, for e.g. in the case of the financial viability of the CSR initiatives, the amount allocated to CSR has been compared with the annual profit figures of the organization. However, majority of the assessment is based upon qualitative data collected
Words: 5148 - Pages: 21
Table of Contents Introduction ..................................................................................................................................... 2 Objectives ....................................................................................................................................... 2 Scope of the Study .......................................................................................................................... 2 Methodology ........................
Words: 2838 - Pages: 12
Competitor analysis Perceived value and impact on pricing Developing a pricing strategy for high-tech products is a challenging process. Generally pricing can follow three basic methodologies: competition-based pricing, customer value-based pricing, or cost-based pricing. Customer value-based pricing examines the tradeoff between costs and benefits from the customer’s perspective. This strategy will be utilized for Logistics’ pricing discussion, but will incorporate the perceived value of
Words: 2565 - Pages: 11
PhD, MHA; Vincenza Snow, MD; Katherine Sherif, MD; Mark Aronson, MD; Kevin B. Weiss, MD, MPH; and Douglas K. Owens, MD, MS, for the Clinical Efficacy Assessment Subcommittee of the American College of Physicians* Breast cancer is one of the most common causes of death for women in their 40s in the United States. Individualized risk assessment plays an important role when making decisions about screening mammography, especially for women 49 years of age or younger. The purpose of this guideline
Words: 4930 - Pages: 20
century and a chapter on how anthropologists view American Indians. The author emphasizes several key points and occurrences in the history of the natives of North America and their impact on the Indian populations. While her book discusses the heritages, languages, knowledge, technology, arts, and values that have been passed down through generations; it seems that Ms. Kehoe’s intention is to point out the injustices that have been perpetrated on the Native American population by the Europeans and
Words: 2429 - Pages: 10
century and a chapter on how anthropologists view American Indians. The author emphasizes several key points and occurrences in the history of the natives of North America and their impact on the Indian populations. While her book discusses the heritages, languages, knowledge, technology, arts, and values that have been passed down through generations; it seems that Ms. Kehoe’s intention is to point out the injustices that have been perpetrated on the Native American population by the Europeans and
Words: 2435 - Pages: 10
