(FT12416) (FT12417) (FT12455) (FT12462) (FT12467) Great Lakes Institute of Management, Chennai 1 Index Page 1.0 2.0 Introduction Various Technologies at Maruti Suzuki Level of CRM 3.0 Analytical CRM 3.1 3.2. 3.3 3.4 4.0 Data base Direct marketing-Data analysis Cross-selling of various value added services 5 5 6 6 3 4 Customer Retention for Service at dealers, satisfaction, thereby, sales retention for the future 7 8 10 10 10 Operational CRM 4.1 4.2 4.3 4.4 Campaign management for promoting
Words: 3095 - Pages: 13
Exam Question 1 Four major marketing eras can be identified between the 1950s and the present day. The first period to follow the 1950s was the product era. During this era, producers relied on their products to market themselves. They believed that if a product were made with high standards, then there would be no need to try any aggressive marketing techniques. The next period to follow was the selling era. During this period, producers turned to marketing believing that a product did not
Words: 1478 - Pages: 6
Project Marketing Management 571 Analyzing Consumer Buying Behavior Factors that influence consumer decision making Consumer buying decision process Techniques of analyzing consumer buying behavior The aim of marketing is to meet and satisfy target customers' needs and wants better than competitors. Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each and every target consumer. Successful marketing requires
Words: 1162 - Pages: 5
current members, the executive leaders of Classic Airlines elect to reduce costs over an 18-month period. Challenges of reducing expenditures, increasing employee morale, and increasing customer revenue are at the forefront of strategies for the marketing success of Classic Airlines. Problem Solving Method “The best outcomes usually come from problems that are dealt with early on” (Stark, 2012, para. 2). By developing a process that frequently accesses employee and
Words: 2939 - Pages: 12
British Telecom BA330 Marketing Communications 15 May 2012 Answer 1.) BT Business is now located as the first choice for IT solutions and support for small and medium size UK enterprises. Describing the importance of positioning of the successful brand, the British Telecom claims that the key to successful brand positioning is clarity, consistency, competitiveness, and credibility. There must be coherent idea of the market and product space to be targeted;
Words: 514 - Pages: 3
coverage is confinedto eastern India only. Mr Umesh Mishra is thefoundel:CEO of the company and he was working withIBM before he started this company. The founder and CEO was worried about the emerging trends of computer hardware and networking devices marketing and the price-based negotiation behaviour of the com- peting firms in the same industry. He needs to decide upon a strategy immediately to arrest the fall of sale for Wizer Technologies, particularly in computer hardware business. Wizer Technologies
Words: 549 - Pages: 3
Green Marketing: A path for achieving Competitive Advantage through Customer Satisfaction, Trust and Confidence. Introduction In 1970s the word “GREEN “grabbed the attention of industrialist & others. Green is coined in Europe to refer to a particular politics & lifestyle . The concept is famous in United Kingdom & some other countries but it is unfamiliar in the international business environment due to the lack of universal consistent meaning. Green marketing incorporates a broad range of activities
Words: 1931 - Pages: 8
Product Transforming the diagnosis of chemical condition Product: a new web based chemical assessment tool Product is a web based application that introduces a new levels of rigour and science in the evaluation of chemical fertility. Developed by the Australian chemical engineering company, Client, the technology incorporated in Product utilises both xx
Words: 1266 - Pages: 6
Relationship marketing Relationship Marketing is a new term of marketing describing RM helps the long-term relationship building between suppliers and customers. Since the term of RM has been accepted in marketing, there have been a lot of debates about what is meant by RM”. According to Robert M.Morgan & Shelby D.Hunt (1994) , RM concerns a sector perspective and the understanding of the customer’s needs and wants. Thus, the promotion of developing, selling, and delivering products should focus
Words: 1475 - Pages: 6
the time was simple. Get people where they wanted to go, on time, for the lowest price possible. This follows the production concept as described by A Framework For Marketing Management (2012). The early Southwest airlines offered many flight schedule options with very basic service at a low cost. Based on A Framework For Marketing Management (2012) having a mission statement is an important part of strategic planning. Are Southwest Airlines strategies similar today to their 1971 vision? The Southwest
Words: 1311 - Pages: 6
