Well known trademarks & brand names (e.g. Kenmore, Craftsman, DieHard). • SHOP YOUR WAY Program (free member-based social shopping platform that offers rewards). • Leading retailer in home appliances & tools, lawn & garden, fitness equipment, automotive repair & maintenance. • Nation’s largest provider of home services, with more than 13M service & installation calls made annually. Strengths &Opportunities: • Having Super Centers operate 24 hours a day that have a full-service grocery along
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performance during the year and exited the year with a positive comp in the fourth quarter. We also saw signs of stabilization in some key macroeconomic indicators, such as Private Fixed Residential Investment as a percent of GDP. In Canada, the demand for home improvement products is showing improvement. And our Mexican team delivered positive comps for the year in a very tough economic environment. As we look to 2010, we believe we will see modest economic recovery in the markets we serve and expect
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cost of $457 per ounce and is targeting to grow to an annual production of 9.0 million ounce of gold within 5 years. The company also has exploration and developments projects that include proven and probable reserves of copper and silver. Stock Analysis On Feb.2, 2011, we purchased 423.01 of Barrick’s shares for $47.28 each. Their share price fluctuated from the purchase date till Mar.18. The share price was at its lowest the week of Feb.11. It increased by $4.00 by the end of week Feb.18, at
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Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics
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in the form of consumer services giants like Bain & Co, Home Depot and Best buy. Now let us look at the facts and the answers to the questions asked. Facts Presented in the case: 1. Bain & co.’s CEO Steve Ellis hired people even during the recession. He added consultants in the hot-growth areas such as emerging markets and targeted experienced consultants who were left stranded during the hard financial times. 2. Home Depots chairman and chief executive Frank Blake set realistic goals
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Case Analysis on effective Training What else should Fred have done before choosing a training package? I believe that Fred should focus on the two things – first he should conduct a Training need analysis (TNA) procedure before choosing a training package. It is not only important but also necessary. The TNA process includes the series of the steps which help in determining the actual problems or issues at the workplace. It helps in multiple ways. It identifies that whether the training is the
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Porter’s analysis: 2. The second factor is rivalry among existing firms. * Office Depot’s major competitors include: IKON Office Solutions, Staples, United Stationers, OfficeMax, and Wal-Mart Stores. The competition among these firms is highly intense. Another competitor is Fedex Kinko’s (14% of the market segment) * Staples, Office Depot and OfficeMax) comprise about 11% of the market combined. * print and ship services are approximately 17%, ranking it as one of Office Depot's
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Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan
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Profession-Tradesmen Segment: This strategy recommends dropping the Black and Decker name from the product completely in order for the product to no longer be associated with preexisting negative notions of the brand in regards to trade tools. Analysis: Strengths: -Successful in the past: world’s largest producer of power tools, power tool accessories, electric lawn and garden tools, and residential security hardware. -Marketing research states: B&D is one of the most powerful brand names in
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000270468 Date: 10/1/2012 Mentor Name: Tanya Vivier Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price
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