vs niche 4) Hotel Marketing mix 5) Recommendations 6) Contingency plan Put X instead of info you don’t have, make situation clear for Rach to edit. Target atleast 3 pages and max 5, although getting info in crucial (excl. references) Page1: Scenario, Trends, customer profile, mainstream vs niche Page 2+3: Marketing Mix Page 4: Estimated Budgetary recommendations and Contingency Plan Marketing Plan Introduction For a startup company, an effective marketing plan is essential in
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T3)3. Need to keep management at hotel (S4,S6,T3)4. Top chef and restaurant but staff not trained well causing complaints(S7,T5,T6)5. May become involved in price war if competitors lower prices (S5,T1) | Weaknesses1. Poor customer service2. Poor financial condition3. High management turnover4. Lack of proper training5. Lack of business facilities6. Paying high wages but still poor employee satisfaction7. Marketing not working (Bressner had never heard of hotel) | Weakness and opportunity1. Develop
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investment plan for Eagle’s Nest Hotels Inc., prepared by the following staffs: Weng Hong Hoh, Kang Yi, Nicklas Ivarsson and Moneeb Aziz. We would like to take this opportunity to thank for all the guidance throughout this project. This proposal contains plenty of information and ideas that we thought are suitable for the company’s strategy. The preferred option for investment, namely Aurora Resorts in Scandinavia Peninsula, has been offered for the consideration of the board and a detailed plan for
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a fully operational casino floor which will allow our operation to flourish and become profitable within the first 6-8 years. We are tentatively with contacts from regional Hotel management companies as well as casino managements for partnerships in our operations. We see the necessity to have this run like a four star hotel but with the relaxed nature of a holiday theme park with a casino. For our purposes of this project we are leaning toward Harrah’s Management Company. Harrah’s has the experience
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Roaring Dragon Hotel: Good Management Qualities Executive Summary This proposal provides a detailed analysis on the good management qualities of organization. The proposal addresses problems and challenges faced by management due to difference in culture. Roaring Dragon Hotel (RDH) was state owned hotel in southern part of China and guanxi was integral part of RDH and its business. RDH was facing a tough competition from its competitors
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of Taj and Oberoi group of hotels for giving us such attention and time. Our thanks and appreciations also go to our colleagues in developing the project and people who have willingly helped me out with their abilities. * Group members INDEX 1. CRM introduction 2. Architecture of CRM 3. Hospitality industry 4. Classification of industry 5. Top players in India 6. Challenges for hospitality industry 7. Customer management in hotel industry 8. Research framework
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Intro to Hospitality Management Ch. 11 & 12 Chapter 11 1. a. Construction on the global level seems to be a trend right now. The report shows the construction pipeline by stages in which the hotels are in development. It also discusses the three-year forecast of the hotel openings. It also discusses the supply trend in a 5 year time frame. Details Construction Pipeline Project and Guest Room Counts for Each of the Three Stages of Construction, Forecasts New Supply Additions for the
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Credit Card Authorization Form Guest Name Confirmation Number Check In Check Out Room Rate Nam e of Cardholder Type Credit Card Num ber Cardholder Contact Num ber Expiration Signature of Cardholder This form authorizes the Grand Hotel to charge your credit card as provided above, for the following charges accrued by the person listed. Please check the charges you wish to be taken care of on your credit card: All Charges Valet (Laundry) Service Room and Tax Phone Charges Room Service and Mini
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Departments: As a resort, its blueprints of the interior and architecturehave almost same with hotel. The Front desk, Housekeeping, Engineering and security, Food and beverage, Marketing and sales departments are for the resort’s smooth operation. Front Desk The front office is sometimes referred to as the front desk. In a small, limited-service hotel, the front office may consist, physically, of only that area reserved for guest registration. In a larger property, the front office will consist
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NATHAN(208-4375-02) KINUKO INTRODUCTION LEGEND HOTEL is a none star rating hotel. Legend hotel is a traditional hotel and its was built in year 1950.And its located in a small town wit population of 145,000 and its closer to the airport and having a good transportation system. The hotel is situated face to the seafront, close to other hotel as well and the main shopping center. Legend hotel is having 250 rooms with air-conditioned, with private bathrooms. All rooms are
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