Prepared for Peter Chou CEO HTC Corporation Prepared by HKU-FUDAN IMBA No.670,Guoshun Lu October 8, 2012 No Me-Too Products? Why Not Me-Too Products! Executive Summary To stay competitive in an ever-evolving landscape and in response to the emerging trend of mobile computing a decade later, HTC should introduce “me-too products” and join the tablet PC bandwagon. My research shows that HTC is likely to remain the major player in smartphone
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acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets. Since those challenges, Peter Chou, the HTC´s CEO, recognize that
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HTC Corporation, formerly High-Tech Computer Corporation, is a Taiwanese manufacturer of smart phones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touch screen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After
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Why Xiaomi can grow so fast? The International Data Corporation (IDC) has reported that Xiaomi Inc, a privately owned Chinese electronics company headquartered in Beijing, China, was the top smartphone company in China last year with a 12.5 percent market share, narrowly outpacing South Korea’s Samsung. The article analysis the strategies used by Xiaomi to become a market leader. The key strategy that put Xiaomi firmly on the map was coming up with a good quality phone at a lower price
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Agony and HTC: How an underdog phone maker aims to reinvent itself Agony and HTC: How an underdog phone maker aims to reinvent itself The company will use Mobile World Congress next week as a coming-out party for its new identity as a consumer gadget and mobile-app maker. It may be the most important party it ever hosts. by Roger Cheng http://www.cnet.com/news/agony-and-htc-how-an-underdog-phone-maker-aims-to-rei nvent-itself/ February 23, 2015 5:00 AM PST HTC's Creative Labs
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1 HTC Market Segmentation HTC Corporation, formerly High Tech Computer Corporation, is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft's Windows Mobile software, but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system. Although initially the company made notebook computers, HTC decided to make a strong push towards hand-held devices. In 1998, they
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used and the most popular for smartphones and tablets today. Android has a distinct advantage over its competition in that it is available on a myriad of devices from nearly all the smartphone and tablet manufacturers today like Samsung, LG, Motorola, HTC, and many others whereas their closest competitors Apple and Blackberry are limited to only one or two devices. Smartphones have replaced nearly all home and regular cell phones almost entirely and have enabled people to do almost anything they would
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HTC - 8 keys elements in Business Model 1. Value proposition Value proposition is the benefits, including the intangible, nonquantitative ones, that a company can derive from using EC. In B2C EC, value proposition defines how a company’s product or service fulfills the needs of customers. Thus, a company can fulfill the needs of customers when they can obtain four sets of values that are created by e-business. According to Amit and Zott (2011) the four sets of values includes search and transaction
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released on 12 November 2007. • Android 1.0 i. Android 1.0, the first commercial version of the software, was released on 23 September 2008. The first Android device, the HTC Dream. • Android 1.1 i. On 9 February 2009, the Android 1.1 update was released, initially for the HTC Dream only. Android 1.1 was known as "Petit Four" internally, though this name was not used officially. The update resolved bugs, changed the API and added a number of features.
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Android: Is Open Source Better for the Masses? Jarrod R. Worlitz ITT Technical Institute, Sylmar Campus EN1420 Abstract This paper makes the argument that Google’s Android Operating System and the open source platform it provides is superior to its major competitor, Apple’s closed source iOS. The focus will be on how the ecosystem of “smartphones” and other mobile devices (such as tablets and phablets) has been impacted by Google, Inc.’s decision to release the Android Operating System as
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