Premium Essay

Htc No Me-Too Products, Why Not?

In:

Submitted By sisululu
Words 2249
Pages 9
No Me-Too Products?
Why Not Me-Too Products!

Prepared for

Peter Chou
CEO
HTC Corporation

Prepared by

HKU-FUDAN IMBA
No.670,Guoshun Lu

October 8, 2012

No Me-Too Products?
Why Not Me-Too Products!
Executive Summary

To stay competitive in an ever-evolving landscape and in response to the emerging trend of mobile computing a decade later, HTC should introduce “me-too products” and join the tablet PC bandwagon.

My research shows that HTC is likely to remain the major player in smartphone and tablet PC manufacturing if it follow suit. First, tablet PC category is fairly new, HTC does not necessarily need to sustain this “no-me-too” rule as long as its product concepts are no less innovative than the current offerings by competitors. Second, the 3G smartphone market is far from saturated. With HTC’s brand and R&D ability, HTC can vastly improve its market share. Third, Good artists borrow great artists steal--Pablo Picasso

To implement and maximize the Me-Too Products strategy, my recommendations are as following:

1. Ensure the originality and creativity of “Me-to Products” • “Learn” from Samsung and “Steal” from Apple • Not necessarily price war involved, stay cool and stay stylish • Disruptive innovation—develop “Textbook” for students and “Solus” for the senior citizens. • Stick to Google Android system

2. Remain the pioneer of mobile computing a decade later • Keep the R&D intensity over 8 • Cooperate with both Google and Microsoft to develop products with Android and Windows systems at a ration of 2:1.

3. Transit from 3G to 4G • Develop the under-developed market, China and India, • Co-brand with China Mobile with a current 500 million subscribers • Emphasize “Quietly Brilliant” in East Asian countries

Similar Documents

Premium Essay

Agony and Htc Case Study

...Agony and HTC: How an underdog phone maker aims to reinvent itself Agony and HTC: How an underdog phone maker aims to reinvent itself The company will use Mobile World Congress next week as a coming-out party for its new identity as a consumer gadget and mobile-app maker. It may be the most important party it ever hosts.   by Roger Cheng  http://www.cnet.com/news/agony-and-htc-how-an-underdog-phone-maker-aims-to-rei nvent-itself/ February 23, 2015 5:00 AM PST HTC's Creative Labs studio in Seattle's Pioneer Square neighborhood is tasked with coming up with the software experience on all the company's products. James Martin/CNET SEATTLE--I arrived in the tech-revitalized, hipster neighborhood of Pioneer Square on a crisp December morning, eager to see HTC's Creative Labs studio and meet up with the team of designers responsible for the novel interface software that fronts the Taiwanese-maker's smartphones. There was just one problem: I couldn't find the place. The typical sign with a corporate logo, emblazoned in bold letters, was nowhere to be found. There wasn't even a tiny nameplate anywhere. After a careful search, I stood before a nondescript door that was sandwiched between an Italian restaurant and a hair salon. The shops, housed in a contemporary commercial brick building, both fit in with the colorful vibe of the area, but home to a branch of a global smartphone company? "We don't do much in the official way here," said Drew Bamford...

Words: 3188 - Pages: 13

Free Essay

Thomson Reuters Streetevents

...THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT 2498.TW - Q1 2012 HTC Corp Earnings Conference Call EVENT DATE/TIME: APRIL 24, 2012 / 12:00PM GMT THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us ©2012 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. APRIL 24, 2012 / 12:00PM, 2498.TW - Q1 2012 HTC Corp Earnings Conference Call CORPORATE PARTICIPANTS Peter Chou HTC Corp - CEO Chialin Chang HTC Corp - CFO Joey Cheng HTC Corp - Director, IR CONFERENCE CALL PARTICIPANTS Ben Lu Seligman - Analyst Will Power Robert Baird & Co - Analyst Richard Ko - Analyst Alban Cousin Arete Research - Analyst James Faucette Pacific Crest Securities - Analyst Dan McComb Viking Global Partners - Analyst PRESENTATION Operator Welcome, everyone, to HTC's 2012 Q1 results conference call and webcast in English. Today with us we have CEO, Mr. Peter Chou; CFO, Mr. Chialin Chang and IR Director, Mr. Joey Cheng. All lines have been placed on mute to prevent the background noise and after the presentation there will be a question and answer session. (Operator Instructions). For your information, this conference call is now being broadcasted live on the Internet. Webcast replay will be available within...

Words: 10943 - Pages: 44

Premium Essay

Iphone vs Htc

...Introduction Apple Incorporation is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. The company designs, manufactures, and then sells desktop and notebook computers, portable digital music players, and cell phones. It also creates software like the OS X operating system, iLife, iTunes, and peripherals such as printers or storage devices that go with these products. But the most famous product that they manufacture is Macintosh line of electronics that is the iPod, iMac, Macbook, iPhone and iPad. Apple Incorporation ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple Incorporation is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.  Apple Incorporation was found by Steve Wozniak and Steve Jobs. Both of them were college dropouts. It was first incorporated on January 3rd 1977. Previously the company’s name was Apple Computer Incorporation but it became Apple Incorporation on January 9th 2007 because of the company was ongoing expansion into consumer electronics. Up to September 2010...

Words: 8637 - Pages: 35

Free Essay

Jfk and the Management Crisis

...UNANSWERED THREADS  Lumia 920 3D printed cases up for sale!  Two-factor authentication and Skydrive app  Real Soccer 2013 unsupported!??  L820 t-mobile Germany is receiving an update  HTC Update (no specifics listed) for unbranded...  Windows 7/8/Mobile Lead Software Engineer (kindly... MEMBER SHOUTOUTS * Slai * BIGPADDY * montsa007 * Eas195 * WhippedKream * lak611 * Honestabebread * snowmutt * dxdy * lak611 * Angry_Mushroom * BIGPADDY SOCIAL * Groups * Photos * Stream * Friends * Member Map * Home * Forum * Windows 8 Tablets * Surface for Windows 8 Pro * Idiotic comparison/ Microsoft Surface Pro vs. Apple iPad 4 REPLY TO THREAD SUBSCRIBE TO THREAD ------------------------------------------------- Top of Form Page 1 of 212Last Bottom of Form Results 1 to 25 of 31 10Likes * LinkBack * Thread Tools * Search Thread ------------------------------------------------- Top of Form Bottom of Form * Rate This Thread 1. ------------------------------------------------- pdch MemberPosts202 PostsGlobal Posts282 Global Posts | 03-08-2013, 01:24 PM   #1   Head-to-Head: Microsoft Surface Pro vs. Apple iPad 4 :facepalm. | Last edited by Dave Blake; 03-09-2013 at 07:37 PM. Reason: fix titleREPLY REPLY WITH QUOTE   THANKS LIKE * Share * * * * * | | 2. ------------------------------------------------- ...

Words: 3215 - Pages: 13

Premium Essay

Document

...Introduction to bench marketing If a company is to be successful, it needs to evaluate its performance in a consistent manner. In order to do so, businesses need to set standards for themselves, and measure their processes and performance against recognized, industry leaders or against best practices from other industries, which operate in a similar environment. This is commonly referred to as benchmarking, in management parlance. The benchmarking process is relatively uncomplicated. Some knowledge and a practical dent is all that is needed to make such a process, a success. Therefore, for the benefit of corporate executives, students and the interested general populace; the key steps in the benchmarking process are highlighted below. A Step-by-Step Approach to Benchmarking Following are the steps involved in benchmarking process: (1) Planning: Prior to engaging in benchmarking, it is imperative that corporate stakeholders identify the activities that need to be benchmarked. For instance, the processes that merit such consideration would generally be core activities that have the potential to give the business in question, a competitive edge. Such processes would generally command a high cost, volume or value. For the optimal results of benchmarking to be reaped, the inputs and outputs need to be re-defined; the activities chosen should be measurable and thereby easily comparable, and thus the benchmarking metrics needs to be arrived at. Prior to engaging in the...

Words: 7840 - Pages: 32

Premium Essay

To Identify the Top Three Operating Systems for Smartphones and Explain Their Features

...TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES In this report I want to explain what are the three major smartphone operating systems and their features. The contents of this paper will describe the different design features of Google’s Android, Apple’s iOS and Microsoft’s WindowsPhone operating systems and why the consumers favor them. If you have any questions you can contact me at 409344-0867 or at nuthaky.phani@gmail.com Respectfully yours, Phani Nuthaky TABLE OF CONTENTS Part Page I. INTRODUCING THE REPORT 1 A. What is a smart phone? 1 B. Key smart phone features 1 C. What is a smart phone operating system? 2 II. WHY IS ANDROID THE TOP SMARTPHONE OPERATING SYSTEM? 3 A. What users love in Android? 3 B. Some of the drawbacks of Android 4 III. iOS APPLE’S SMARTPHONE OPERATING SYSTEM 5 A. Features of iOS 5 B. Setbacks of iOS 6 IV. WINDOWS PHONE OPERATING SYSTEM 6 A. Top features of Windows Phone 7 B. Trade offs of Windows Phone 8 IV. SUMMING UP THE SMARTPHONE OS COMPARISON 9 LIST OF ILLUSTRATIONS Graphic Page TABLE 1 Top Smartphone Platforms 11 TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES I. INTRODUCTION A. What is a smart phone? A smartphone (or smart phone) is a mobile phone with...

Words: 2961 - Pages: 12

Premium Essay

Apple

...and third-party digital content and applications. The Company’s products and services include Macintosh (“Mac”) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a variety of accessory, service and support offerings (Edgar online, 2010). Apple shipments for smartphones are expected to exceed 400 million globally. The number is expected to reach approximately 850 million by the end of 2013. Apple also experienced strong growth in its iPhone business in recent years. According to Datamonitor, iPhone and related offerings revenues almost doubled, at a rate of 93.2% in 2010 over 2009, to record revenues of $25,179 million from $13,033 million in 2009. What changed? Apple’s use of vertical integration allows the users of their products to share information and applications across multiple devices. Apple’s strict control over their operating systems helps to keep it stable and less vulnerable than other operating systems. Currently the company’s revenues and growth rates are largely dependent on iPhone and iPad product lines. Dependency on just a couple of product lines is a huge business risk, especially in fast paced technology driven industry. Apple impactX not only customers but also there compaction. There is tons of Apple “Like” products on the market. This is a problem for Apple because Apple tends...

Words: 1748 - Pages: 7

Premium Essay

Factors Influencing the Consumer Buying Decision of Mobile Phone in Malaysia

...MARKETING RESEARCH METHODS ASSIGNMENT 1 (RESEARCH PROPOSAL) Factors influencing the consumer buying decision of mobile phone in Malaysia Group Members: Word count-2579 1.1 Introduction 1.1 Background With recent advancements in technology, the term mobile phones become obsolete and is replaced with the word ‘smart phones’, which has adjusted its position as the ‘new information medium’ (May and Hearn, 2005), due to the ever increasing convenience and features, such as, MMS, GPS, video call services and many more, allowing society itself to shift towards smartphone purchases (Min, et al., 2012). AC Neilsen (2012) reported that Malaysia is ranked highly in its region for smartphone usage, a total of 27%, while the closest contenders have only a slight difference in percentage (Thailand, 28% and Philippines, 29%). Furthermore, the perception of smartphones being a luxury item or a status symbol shifts to it being viewed as a necessity to daily life (Walsh and White, 2006) may have added the increase in usage rates, this can be supported by a study conducted by Syed Yahya Kamal, Syed Ardi and Tasir, Zaidatun (2008), which reported that mobile phones were viewed as a necessity by university students as it changed the methods of learning in universities. For example, info graphic research showed that out of the 57% mobile phone users, 40% use their phones to study before exams (Alexander, 2011). Furthermore...

Words: 6959 - Pages: 28

Free Essay

Marketing New Product, Solar Your Phone

...Executive summary The purpose of the report was to create a proposition for a new product or service that will be in either one of the four industries: tourism, banking, technology or entertainment and leisure. The task is to become the class expert on the product/service and the industry it operates in. Creating a market plan for the product/service begins to enter its introduction stage. Analysing the market and industry, then planning the product and creating the business proposition and action plan will be the following stages of the cycle. As an expert in the technology industry, there was a gap in the industry to launch a product called ‘Solar Your Phone’. Solar Your Phone is a product as well as being a service. There will be a mini solar panel that can be fitted into an individual’s iPhone, which will allow it to charge and gain power in a sustainable way. The service part of the product will be getting the solar panel fitted into your phone. Technical experts that have full knowledge on the product itself will do this. Once I have compounded all the data I will then be able to identify strengths and weaknesses for Solar Your Phone as well as the competitive market. This will allow me to see where ‘Solar Your Phone’ will be able to impact the market most productively and efficiently. GSMA released a report revealing that “a US$2.3 billion* opportunity for mobile operators through the provision of off-grid charging solutions such as solar phones or external solar...

Words: 2195 - Pages: 9

Premium Essay

Case Study

...Gabriel Valadez bus420  December 19, 2013 Course project Gabriel Valadez bus420  December 19, 2013 Course project Successful Product Strategy (Apple iPhone) Background & Current Key facts of Apple iPhone. Steve Jobs and Apple announced on January 2007, the revolutionary iPhone which was released the following June and also marked Apple's entry into the cellular phone marketplace. As described by Steve Jobs as "a wide-screen iPod with hand controls... a revolutionary mobile phone... and a breakthrough Internet communications device," the iPhone was the first Apple-branded consumer device to run on OS X (now known as iOS7). The iPhone was sold in two configurations, a 4 GB model sold for $499, and an 8 GB model for $599. In September 2007, Apple discontinued the 4 GB model, and dropped the price of the 8 GB model to $399 (a $100 Apple Store credit was offered to angry early adopters). In February 2008, a $499 16 GB model was added. All models were discontinued in June 2008, with the release of the iPhone 3G. As don’t with every other model when new iPhone comes out. Strategy/Project under investigation. iPhone has always been forward thinking and they have come a long way since 2007 when they introduced the iPhone 3G. Forward thinking is what the iPhone 5s is now. It is a 64 bit mobile architecture in pioneering. It also has a new innovating feature of a fingerprint identity sensor. All of these services are at the service of every person who is interested in a...

Words: 1766 - Pages: 8

Premium Essay

Mobile Phone Usages Among Colleges Students

...work entitled “Mobile phone usage and expectation among the college students” done by me “Ali madad” for degree of B.B.A. III, D.A.V. College, Sector 10, CHANDIGARH is not copied and is result of my own efforts. Ali madad Roll No.: 6756 PU PIN: 17509000764 BBA 3rd Year - Acknowledgement That is a great pleasure for me for the completing the research project on MOBILE PHONE USAGE AND EXPECTATION AMONG THE COLLEGE STUDENTS and finding information about one of the leading technology which has the greatest progress today. I would like to thank the students of BBA final year in DAV College for answering the question in my questionnaire and assisting me for collecting of information. I want to special thank from my project coach for the whole hearted co-operation to me about the way of research and collecting the data, this project would not complete without her co-operations. I am thankful from all the DAV college staff particularly from my teachers for assisting me in fulfillment of BBA...

Words: 6828 - Pages: 28

Premium Essay

Impactful Invention

...Ngoc – Tam Thuy Ngo International innovation  Dr. Deli Yang The Two Most Impactful inventions in the world: iPad and World Wide Web Ngoc – Tam Thuy Ngo International innovation  Dr. Deli Yang The Two Most Impactful inventions in the world: iPad and World Wide Web 1. Introduction Nowadays, technology has become an irreplaceable part of human society. It is undeniable that tablets, smartphones and the internet has play an important role in recreating our world and making it become a better and more imaginative place. Yet technology cannot become what it has become without millions of brilliant inventors throughout the world. Two of the most impactful inventions that will be examined further in this final project are the Internet and the World Wide Web. The reasons behind this selection are because of the iPad and the World Wide Web has influenced so many people around the world. In another word, they changed the way human interacts with technology and with each other. The structure of the paper will start off with the background of the inventions, then follow with the patentability assessment, their impacts, reasons behind the impact, internationalizing patents and conclude with a concise and comparative (ending?) on the two impactful inventions. 2. Background 3.1. Ipad Ipad is an IOS – based line of tablet computers designed, manufactured and commercialized by Apple Inc. The first iPad was invented and developed by Steve Jobs in Cupertino, California...

Words: 4453 - Pages: 18

Premium Essay

Financial Analyis

...cash flow statement. There are two main tools of financial analysis: ratio analysis and cash flow analysis. Ratio analyses is used to evaluate relationships among financial statement items.  it is Single and the most important technique of financial analysis in which quantities are converted into ratios for meaningful comparisons, with past ratios and ratios of other firms in the same or different industries. Ratio analysis determines trends and exposes strengths or weaknesses of a firm. Cash flow analysis - An examination of a company's cash inflows and outflows during a specific period. The analysis begins with a starting balance and generates an ending balance after accounting for all cash receipts and paid expenses during the period. Let me start with ratio analyses. The main objective of ratio analysis is to show a firm’s relative strengths and weaknesses. Other objectives of ratio analysis include comparisons for a useful interpretation of financial statements, finding solutions to unfavorable financial statements and to help take corrective measures when, in comparison to other...

Words: 3064 - Pages: 13

Premium Essay

Chain

...professionals consider Apple’s supply chain to be the best in the world. I don’t. The reasoning appears to be that since Apple is one of the fastest growing and most profitable companies in the world, it must surely have one of the best supply chains too. This is a “halo effect” fallacy. Apple is the best in the world at innovative product development. Because the company develops hardware, software, and associated digital services—rather than just focusing on one dimension—it can provide an unmatched user experience. This allows Apple to capture high margins from its products and services. But by my definition, product development is not supply chain management; procurement, manufacturing, and logistics are. That said, Apple has a fascinating supply chain that is very different from traditional supply chains. This supply chain comes with pre-built advantages and disadvantages. On the advantage side, demand management is easier. Apple doesn’t have to get the demand forecast for a new product right. As long as it underestimates demand for a hot new product, Apple will have loyal customers clamoring for the new devices and willing to wait. In fact, the projected backlog leads customers to line up for hours before stores open to buy a new product. This helps to create marketing buzz. Because Apple has become so large, it has procurement advantages smaller rivals can’t match. Financial analysts are beginning to focus on Apple’s supply chain. Samsung lost $10 billion in market value when...

Words: 6682 - Pages: 27

Premium Essay

Conclusion of Conventional Accounting Systems

...introduction HolidayIQ.com is India’s first and largest online traveller community. We are all about garnering reviews from Indian travellers and the value it offers to the traveller community at large. This is what keeps us going – enabling and inspiring travellers to discover, plan holidays and share holiday experiences. HolidayIQ.com was born in 2004 with the sole aim of helping Indian travellers plan holidays and share their travel experiences. Over the years, we have grown into a large community with more than 50 lakh travellers planning their holidays on HolidayIQ.com every month! HolidayIQ.com provides information on over 30,000 Indian hotels and 1500 Indian destinations. We make no qualms in saying that we are the Voice of the Indian Traveller. HolidayIQ.com is funded by Tiger Global Management & Accel Partners.We have three revenue streams: click revenue with online travel agencies, lead generation with offline travel agencies and hotel advertising. Headquartered in Bangalore, HolidayIQ.com is a vibrant space brimming with enthusiastic holidaymakers. Yup, that’s what we call ourselves! A large bunch of travel junkies hailing from regions across India, who are extremely passionate about their work. We live and breathe to ensure that Indian travellers experience memorable holidays. Specialties Travel Media (Web & Mobile), India - Destinations, India - Hotels & Stays (Homestays, Tents, Camps, Farmhouse etc), Indian Traveller Community, India - 25,000 Things...

Words: 3524 - Pages: 15