“Integrated marketing: advertising and politics” Massey University Masters of Business Administration Marketing Unit Presented July 2013 Mike Richards Student ID 13154066 CONTENTS CONTENTS ................................................................................................................................ 2 1. OVERVIEW ........................................................................................................................ 3 2. SUMMARY OF RESEARCH FINDINGS AND THE
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It makes no sense to have brilliant marketing programs to sell world-class products if the products aren’t available at the right time, at the right place, and in the right form and condition when consumers want them. Apple excelled at this by having A. enough money to support its product introductions B. a finely tuned supply chain C. top-rate designers D. loyal customers E. global reach 2. An effective message (e.g., found in any type of promotional activity) must accomplish
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MKT 500: Project Description and Scoring Guide Overview The final project for this course is the creation of a marketing plan for a product of service. You will propose a “fictional” consumer product or service you wish to bring to market. This final project is designed to walk you through such a task. The components of this project will be submitted in six separate milestones spread throughout the modules of the course. These milestones are the initial product idea (Module One), Part One
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mention several occasions of pilots getting into an IMC condition while flying VFR, JFK’s aircraft, most recent a Blackhawk helicopter locally that ran into fog and crashed, speculation is the pilot became disoriented. On the coast fog will roll in with zero visibility in 20 -30 minutes on occasion. “Many accidents are the result of pilots who lack the necessary skills or equipment to fly in marginal visual meteorological conditions (VMC) or IMC and attempt flight without outside references.”(FAA
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Week 7 Business Comms 1. IMC is different from traditional promotion strategies in that it takes the approach that consumers see all types messaging (i.e. billboards, commercials etc) as a single company speaking to them. 2. The traditional communication model is the process whereby meaning is transferred from a source to a receiver. 3. Elements of the Promotion Mix are: a. Advertising: where the marketer controls what their message will say, appear, etc. b. Sales
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Forest Spirit Restaurant Ahmed K. Abdel-Aziz Mohamed Forest Spirit Restaurant The drinks are served in quantities of ½, 1 or 2 liters! You‘ll be able to devour a XXL Sandwich (You can order ½ or ¼ portions) Or a lumberjack steak (Approx. 600 grams – just over 1¼ lb.) As a specialty, we offer you cola drink in a 4 liters’ glass. Forest Spirit Restaurant Overview From the outside, Forest Spirit Restaurant seems to look like any traditional outdoors restaurant you have seen. But wait
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design the communications, select the communications channels, establish the total communications budget, decide on the communications mix, measure the communications results, and manage the integrated marketing communications process. When creating an IMC the major goal should be to create effective and efficient communication programs so that communications are truly integrated. Philip Kolter lists six factors to determine whether communication is being integrated properly. The six factors are coverage
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Marketing Communication of Stihl Holding AG & CO. KG Integrated Marketing Communications (IMC) represent a concept in which all the elements of marketing mix are coordinated with the marketing strategy in order to reinforce what each is saying and to prevent customer confusion from conflicting messages (Winer & Dhar, 2011, p. 281). The elements of the marketing mix that are affected by the IMC are: Advertising, Direct marketing, Sales promotions, Publicity/Public relations, and Miscellaneous
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Break Even (Unit Sales Price-Variable Costs) Fixed Costs = Break Even (Unit Sales Price-Variable Costs) Fixed Costs = Principles of Marketing – MKTG 3010 – Fall 2014 Final Exam Study Guide –this guide is illustrative rather than exhaustive Topics from overall course themes (about 30-35% of the exam) * Brief definition of marketing: Managing profitable customer relationships * SWOT analysis * Break-even analysis Break Even | = | Fixed Costs | | | (Unit Sales
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WHAT IS MARKETING? Marketing Focuses on Exchange One popular conception of marketing is that it primarily involves sales. Other perspectives view marketing as consisting primarily of advertising or retailing activities. For some of you market research, pricing, or product planning may have come to mind. While all these activities are part of marketing, it encompasses more than just these individual elements. The American Marketing Association defines marketing as the process of planning and
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